Mean 0.904 · 32/39 perfect tests · $3.54 total · 39/40 tests completed — remaining tests discarded from study (endpoint timeouts after dedicated retries) · each card: the question → the correct answer (gold) → this model's actual answer
<uncensored_tool_call>execute_code<arg_key>code</arg_key><arg_value> import csv import io import json from datetime import datetime deals_csv = """deal_id,deal_alias,owner_id,stage,forecast_category,amount,close_date,create_date,entered_current_stage,t_ds1,t_ds2,t_ds3,t_ds4,t_ds5,why_buys,last_contacted_field,n_contacts,source 63223160241,Deal-25F752,119337721,DS4,BEST_CASE,24000,2026-09-25,2026-07-31,2026-08-28,2026-07-31,2026-08-10,2026-08-10,2026-08-28,,,2026-09-01,5,DIRECT_TRAFFIC 60524834645,Deal-E53952,119337721,DS4,BEST_CASE,19656,2026-09-30,2026-05-22,2026-08-28,2026-05-22,2026-05-26,2026-05-27,2026-08-28,,,2026-08-31,5,OFFLINE 60182332309,Deal-5408B0,84342457,DS4,BEST_CASE,14850,2026-11-20,2026-05-12,2026-09-01,2026-05-12,2026-05-13,2026-05-13,2026-06-24,,,2026-09-01,5,PAID_SEARCH 61750885954,Deal-D348E1,84342457,DS5,COMMIT,13770,2026-10-15,2026-06-29,2026-07-16,2026-06-29,2026-06-30,2026-07-02,2026-07-13,,,2026-09-04,5,ORGANIC_SEARCH 60273519516,Deal-C26D20,119337721,DS5,COMMIT,13500,2026-11-27,2026-05-15,2026-06-08,2026-05-15,2026-05-26,2026-05-26,2026-06-03,,,2026-09-04,5,ORGANIC_SEARCH 47659847193,Deal-9AAE5F,83155923,DS4,BEST_CASE,11250,2027-02-28,2025-10-29,2026-07-22,2025-10-29,2025-11-05,2026-04-07,2026-07-22,,LONG(1067),2026-09-03,3,DIRECT_TRAFFIC 58634284981,Deal-547B2B,84342457,DS5,COMMIT,11200,2026-09-11,2026-03-31,2026-08-13,2026-03-31,2026-04-10,2026-04-27,,,,2026-08-31,4,OFFLINE 62044573757,Deal-944310,83155923,DS4,BEST_CASE,10500,2026-09-30,2026-07-01,2026-09-02,2026-07-01,2026-07-01,2026-07-15,2026-09-02,,,2026-09-02,3,OFFLINE 64524461403,Deal-403845,84342457,DS5,COMMIT,9000,2026-09-11,2026-09-01,2026-09-02,2026-08-31,2026-09-02,,,,,2026-09-03,3,REFERRALS 61355900791,Deal-B7EBD1,83155923,DS5,COMMIT,9000,2026-09-10,2026-06-22,2026-07-17,2026-06-22,2026-06-22,2026-06-22,2026-07-13,,,2026-08-20,5,DIRECT_TRAFFIC 62622451763,Deal-3974EB,83155923,DS4,BEST_CASE,9000,2026-09-11,2026-07-13,2026-08-28,2026-07-13,2026-07-13,2026-07-13,2026-08-28,,,2026-08-28,3,OFFLINE 60083540312,Deal-6787C2,119337721,DS4,PIPELINE,7000,2026-09-30,2026-05-08,2026-05-26,2026-05-08,2026-05-08,2026-05-20,2026-05-26,,LONG(1423),2026-09-03,3,PAID_SEARCH 61035342442,Deal-A2B47C,84342457,DS5,COMMIT,6360,2026-09-11,2026-06-11,2026-07-24,2026-06-11,2026-06-12,2026-06-12,2026-06-15,,,2026-09-02,3,OFFLINE 47098082209,Deal-2465CE,83155923,DS5,COMMIT,5400,2026-09-10,2025-10-24,2026-05-22,2025-10-24,2025-10-24,2026-04-02,2026-04-10,,,2026-08-31,4,OTHER_CAMPAIGNS 61625564751,Deal-C61CF7,84342457,DS5,BEST_CASE,5400,2026-10-09,2026-06-25,2026-07-06,2026-06-25,2026-07-01,2026-07-06,2026-07-06,,,2026-09-03,3,OFFLINE 60083610979,Deal-62D607,83155923,DS4,BEST_CASE,4800,2026-10-30,2026-05-08,2026-06-29,2026-05-08,2026-05-08,2026-05-08,2026-06-29,,,2026-09-02,3,ORGANIC_SEARCH 59477312298,Deal-584EE5,83155923,DS5,COMMIT,4600,2026-11-30,2026-04-23,2026-07-20,2026-04-23,2026-04-27,2026-04-27,,,LONG(984),2026-09-01,3,DIRECT_TRAFFIC 62121783047,Deal-C6D97A,84342457,DS4,BEST_CASE,3240,2026-09-23,2026-07-02,2026-07-08,2026-07-02,2026-07-02,2026-07-02,2026-07-08,,,2026-08-28,3,ORGANIC_SEARCH 63222917228,Deal-7B3B0F,83155924,DS4,BEST_CASE,2760,2026-09-25,2026-07-29,2026-08-13,2026-07-29,2026-07-29,2026-07-30,2026-08-13,,,2026-09-02,3,PAID_SEARCH 64627510846,Deal-A5E80A,119337721,DS1,COMMIT,2520,2026-09-11,2026-09-03,2026-09-03,2026-09-03,,,,,,2026-09-04,2,OFFLINE 49757401138,Deal-F9A08A,84342457,DS4,BEST_CASE,2484,2026-09-15,2025-11-20,2026-08-31,2025-11-20,2025-11-24,2026-07-24,2026-08-31,,,2026-09-03,3,DIRECT_TRAFFIC 58566953553,Deal-0660B4,83155923,DS4,BEST_CASE,1920,2027-03-31,2026-03-31,2026-06-12,2026-03-31,2026-04-02,2026-04-10,2026-06-12,,,2026-08-10,3,ORGANIC_SEARCH 64627627692,Deal-1FC049,84342457,DS4,BEST_CASE,1920,2026-09-11,2026-09-03,2026-09-03,2026-09-03,2026-09-03,2026-09-03,2026-09-03,,,2026-09-03,2,PAID_SEARCH 63272536449,Deal-FD9F4E,83155924,DS5,COMMIT,1330,2026-10-23,2026-07-30,2026-08-10,2026-07-30,2026-07-30,2026-07-30,2026-08-06,,,2026-08-26,2,PAID_SEARCH 63925115724,Deal-499BF6,716654662,DS2,COMMIT,1249,2026-09-30,2026-08-14,2026-08-26,2026-08-14,2026-08-26,,,,,2026-09-03,3,OFFLINE 63222761335,Deal-BA571A,84342457,DS4,BEST_CASE,1080,2026-10-30,2026-07-16,2026-08-20,2026-07-16,2026-07-16,2026-07-16,2026-07-27,,,2026-08-18,3,DIRECT_TRAFFIC 61129636004,Deal-2D1F1B,119337721,DS1,PIPELINE,240000,2027-03-31,2026-06-16,2026-06-16,2026-06-16,,,,,,2026-06-16,7,DIRECT_TRAFFIC 63433974644,Deal-66D1FC,119337721,DS1,PIPELINE,99000,2027-04-30,2026-08-05,2026-08-05,2026-08-05,,,,,,2026-08-20,3,DIRECT_TRAFFIC 60333965090,Deal-C6FE92,119337721,DS3,BEST_CASE,72000,2026-12-11,2026-05-18,2026-06-18,2026-05-18,2026-06-09,2026-06-18,,,,2026-09-03,9,OTHER_CAMPAIGNS 59609928460,Deal-950043,119337721,DS1,PIPELINE,70000,2026-12-31,2026-04-24,2026-04-24,2026-04-24,,,,,,2026-08-17,4,ORGANIC_SEARCH 63929536155,Deal-D73B89,119337721,DS2,PIPELINE,63600,2026-12-18,2026-08-14,2026-09-03,2026-08-14,2026-09-03,,,,,2026-09-03,3,DIRECT_TRAFFIC 61355726336,Deal-B23205,119337721,DS1,PIPELINE,45000,2027-05-28,2026-06-22,2026-06-22,2026-06-22,,,,,,2026-08-20,5,SOCIAL_MEDIA 63836973647,Deal-012CB1,119337721,DS1,PIPELINE,1,2026-12-11,2026-08-13,2026-08-13,2026-08-13,,,,,,2026-08-13,3,REFERRALS 62494456737,Deal-40522D,119337721,DS3,PIPELINE,21000,2026-11-20,2026-07-10,2026-07-17,2026-07-10,2026-07-17,2026-07-17,,,,2026-08-17,3,PAID_SEARCH 63361066820,Deal-C5658B,119337721,DS1,PIPELINE,23400,2026-11-20,2026-07-31,2026-07-31,2026-07-31,,,,,,2026-08-20,3,OFFLINE 64627577700,Deal-523604,119337721,DS1,PIPELINE,13680,2027-01-15,2026-09-03,2026-09-03,2026-09-03,,,,,,2026-09-04,2,OFFLINE 57938907984,Deal-C9C286,119337721,DS2,PIPELINE,5502,2026-09-25,2026-03-11,2026-07-28,2026-03-11,2026-07-28,,,,,2026-08-27,3,DIRECT_TRAFFIC 63222143598,Deal-CA7DC0,119337721,DS2,PIPELINE,8160,2026-10-30,2026-07-28,2026-08-12,2026-07-28,2026-08-12,,,,,2026-09-03,3,DIRECT_TRAFFIC 64627504483,Deal-483B2D,119337721,DS1,PIPELINE,1,2027-03-26,2026-09-03,2026-09-03,2026-09-03,,,,,,2026-09-03,2,PAID_SEARCH 60862757952,Deal-F0EBBB,119337721,DS3,PIPELINE,11400,2026-09-30,2026-06-04,2026-07-02,2026-06-04,2026-06-04,2026-07-02,,,,2026-08-12,5,OFFLINE 62704497525,Deal-3795AD,119337721,DS2,PIPELINE,1,2026-11-13,2026-07-16,2026-07-17,2026-07-16,2026-07-17,,,,,2026-08-28,3,OFFLINE 62494458497,Deal-332637,119337721,DS2,PIPELINE,36000,2026-12-11,2026-07-10,2026-07-23,2026-07-10,2026-07-23,,,,,2026-08-27,3,PAID_SEARCH 60844003447,Deal-1BEEBF,119337721,DS1,PIPELINE,31500,2026-12-18,2026-06-03,2026-06-03,2026-06-03,,,,,,2026-08-17,4,OFFLINE 62657821564,Deal-E25A09,119337721,DS1,PIPELINE,6000,2026-10-30,2026-07-15,2026-07-15,2026-07-15,,,,,,2026-08-27,4,PAID_SOCIAL 48987890209,Deal-FC22A3,119337721,DS3,BEST_CASE,10800,2026-09-30,2025-11-13,2026-06-02,2025-11-13,2026-05-19,2026-06-02,,,LONG(1207),2026-09-03,6,DIRECT_TRAFFIC 62640955704,Deal-036E80,119337721,DS1,PIPELINE,30275,2026-12-11,2026-07-14,2026-07-14,2026-07-14,,,,,,2026-09-04,3,PAID_SEARCH 64175515559,Deal-BB8880,119337721,DS1,PIPELINE,17400,2026-12-11,2026-08-19,2026-08-19,2026-08-19,,,,,,2026-09-03,3,OFFLINE 64434446422,Deal-01E193,119337721,DS1,PIPELINE,12600,2027-01-29,2026-08-28,2026-08-28,2026-08-28,,,,,,2026-08-28,3,PAID_SEARCH 64133417547,Deal-C1FA6D,119337721,DS1,PIPELINE,18000,2027-01-22,2026-08-18,2026-08-18,2026-08-18,,,,,,2026-08-20,3,OFFLINE 61055143851,Deal-7BBDFA,119337721,DS3,BEST_CASE,37440,2026-10-16,2026-06-12,2026-06-19,2026-06-12,2026-06-18,2026-06-18,,,,2026-07-21,8,PAID_SEARCH 62453363854,Deal-A62B1D,119337721,DS2,PIPELINE,18828,2026-12-11,2026-07-09,2026-07-13,2026-07-09,2026-07-13,,,,,2026-09-02,3,PAID_SEARCH 61032299692,Deal-333EBB,119337721,DS3,PIPELINE,2880,2026-08-28,2026-06-11,2026-06-17,2026-06-11,2026-06-17,2026-06-17,,,,2026-08-31,3,OFFLINE 59729775158,Deal-93C8BF,119337721,DS2,PIPELINE,36000,2026-10-30,2026-04-28,2026-07-30,2026-04-28,2026-07-30,,,,LONG(1536),2026-09-03,5,ORGANIC_SEARCH 63436734854,Deal-1CCE5C,119337721,DS3,PIPELINE,20880,2026-11-30,2026-08-06,2026-08-28,2026-08-06,2026-08-06,2026-08-28,,,,2026-08-31,3,OFFLINE 64524560948,Deal-927338,119337721,DS1,PIPELINE,10920,2027-01-23,2026-09-02,2026-09-02,2026-09-01,,,,,,2026-09-01,2,OFFLINE 63717411179,Deal-A414F6,119337721,DS1,PIPELINE,25200,2026-12-11,2026-08-11,2026-08-11,2026-08-11,,,,,,2026-08-17,3,ORGANIC_SEARCH 64623982954,Deal-3EED2C,84342457,DS2,PIPELINE,7200,2026-11-27,2026-09-03,2026-09-03,2026-09-03,2026-09-03,,,,,,2,OFFLINE 56611634313,Deal-60C2C2,84342457,DS3,BEST_CASE,19000,2026-10-21,2026-02-18,2026-06-15,2026-02-18,2026-02-23,2026-06-15,,,,2026-09-03,4,OFFLINE 62455757718,Deal-FA053A,84342457,DS3,PIPELINE,2880,2026-09-29,2026-07-09,2026-08-31,2026-07-09,2026-07-09,2026-08-31,,,,2026-08-31,3,PAID_SEARCH 63514028903,Deal-7FA0C3,84342457,DS2,PIPELINE,1400,2026-10-01,2026-08-07,2026-08-07,2026-08-07,2026-08-07,,,,,2026-09-02,3,DIRECT_TRAFFIC 63513986567,Deal-E531A6,84342457,DS3,PIPELINE,4800,2026-10-15,2026-08-07,2026-08-07,2026-08-07,2026-08-07,2026-08-07,,,,2026-09-02,3,DIRECT_TRAFFIC 59153674378,Deal-D0BC96,84342457,DS3,PIPELINE,1632,2026-11-25,2026-04-13,2026-05-11,2026-04-13,2026-05-11,2026-05-11,,,LONG(1199),2026-09-02,3,DIRECT_TRAFFIC 64286324123,Deal-5296C9,84342457,DS3,PIPELINE,10000,2026-11-19,2026-08-24,2026-08-28,2026-08-24,2026-08-28,2026-08-28,,,,2026-09-02,3,OFFLINE 60686135564,Deal-885F45,84342457,DS2,PIPELINE,9300,2026-11-20,2026-05-28,2026-07-02,2026-05-28,2026-07-02,,,,LONG(1624),2026-08-24,3,ORGANIC_SEARCH 56127407885,Deal-278DEC,84342457,DS3,PIPELINE,2700,2026-11-12,2026-02-11,2026-02-26,2026-02-11,2026-02-16,2026-02-25,,,,2026-08-28,3,ORGANIC_SEARCH 62704559138,Deal-4A13AD,84342457,DS3,BEST_CASE,2160,2026-10-30,2026-07-16,2026-08-10,2026-07-16,2026-07-31,2026-08-10,,,,2026-08-10,3,PAID_SEARCH 60873478913,Deal-8AD4A5,84342457,DS3,BEST_CASE,1800,2026-10-07,2026-06-04,2026-07-06,2026-06-04,2026-06-09,2026-07-06,,,LONG(2824),2026-08-31,3,PAID_SEARCH 60177597988,Deal-15D24F,84342457,DS3,BEST_CASE,3600,2026-10-09,2026-05-11,2026-05-11,2026-05-11,2026-05-11,2026-05-11,,,LONG(1332),2026-09-02,3,DIRECT_TRAFFIC 63087061829,Deal-9D0060,84342457,DS3,BEST_CASE,3840,2026-09-29,2026-07-24,2026-07-24,2026-07-24,2026-07-24,2026-07-24,,,,2026-08-24,3,OTHER_CAMPAIGNS 63739413805,Deal-36C33F,84342457,DS2,PIPELINE,15000,2027-01-01,2026-08-11,2026-08-12,2026-08-11,2026-08-11,,,,,2026-09-02,3,OFFLINE 58906148728,Deal-0D0211,84342457,DS3,PIPELINE,1968,2026-11-19,2026-04-07,2026-08-31,2026-04-07,2026-04-13,2026-04-13,2026-04-17,,,2026-08-31,3,DIRECT_TRAFFIC 62121780531,Deal-5AD94B,84342457,DS2,PIPELINE,4000,2026-10-15,2026-07-02,2026-07-17,2026-07-02,2026-07-17,,,,,2026-09-02,3,OTHER_CAMPAIGNS 61873011731,Deal-690476,84342457,DS2,BEST_CASE,3600,2026-11-27,2026-06-30,2026-07-06,2026-06-30,2026-07-06,,,,,2026-08-18,3,AI_REFERRALS 62499298608,Deal-6C60D4,84342457,DS3,PIPELINE,4800,2026-12-10,2026-07-10,2026-07-31,2026-07-10,2026-07-30,2026-07-30,,,,2026-08-24,3,ORGANIC_SEARCH 63434233916,Deal-EE195F,84342457,DS3,BEST_CASE,3120,2026-09-24,2026-08-06,2026-08-06,2026
Here are the integrity findings: (a) ORPHAN GONG ROWS (deal id has no match in deals_open) 30 of 67 gong rows have no corresponding deal in deals_open (44.8%). 37 rows matched. Sample orphan aliases (all from the data): - Deal-8FA85D (hs_deal_id=60251290957, calls_90d=46) - Deal-8FC3F9 (hs_deal_id=60251649055, calls_90d=24) - Deal-3B7945 (hs_deal_id=60251639682, calls_90d=21) - Deal-42B265 (hs_deal_id=61227242540, calls_90d=21) - Deal-9CCC42 (hs_deal_id=61430316324, calls_90d=17) - Deal-36EA09 (hs_deal_id=60251082126, calls_90d=17) - Deal-9A43B4 (hs_deal_id=60250446726, calls_90d=14) - Deal-605F3C (hs_deal_id=60251622924, calls_90d=12) - Deal-E2D34B (hs_deal_id=60251652002, calls_90d=11) - Deal-76821A (hs_deal_id=60251092117, calls_90d=11) Notable: the orphan group includes the highest-volume callers (Deal-8FA85D at 46 calls, Deal-8FC3F9 at 24). These deals may have been closed/won, closed/lost, or moved to a different pipeline. They also tend to have calls_with_ds2_date=0 and calls_with_sqo_date=0, suggesting they never reached qualification milestones in the current pipeline. (b) DUPLICATE CONVERSATION KEYS 0 rows found where calls_90d exceeds distinct_conversation_keys. In every row, calls_90d equals distinct_conversation_keys exactly. No duplicate-key integrity issue detected. (c) DS3+ OPEN DEALS WITH AT LEAST ONE LOGGED CALL 85 open deals are at stage DS3 or later. Of those, 25 have at least one gong call logged. Share: 25 / 85 = 29.4% 60 DS3+ deals have zero logged calls -- a significant coverage gap. These include deals at advanced stages like DS4 and DS5 (e.g., Deal-9AAE5F at DS4, Deal-403845 at DS5, Deal-2465CE at DS5, Deal-FD9F4E at DS5) where the absence of recorded calls is most concerning for forecast confidence.
```sql
WITH company_first_month AS (
-- PLG cohort summary: one row per self-serve company with pre-aggregated first-month metrics.
-- FIRST_SUB_PAYMENT_DATE marks when the company became a paying customer;
-- its month truncation defines the first calendar month as a customer.
-- M1_USERS and M1_GIVES include all givers — no deleted-giver exclusion is applied,
-- per documented business rule (excluding deleted givers understates historical giving counts).
SELECT
COMPANY_ID,
DATE_TRUNC('month', FIRST_SUB_PAYMENT_DATE) AS first_calendar_month,
M1_USERS AS unique_givers,
M1_GIVES AS recognition_count
FROM PRODUCTION.PLG.COMPANY_COHORT_SUMMARY
)
SELECT
c.COMPANY_ID,
c.first_calendar_month,
c.unique_givers,
c.recognition_count,
COUNT(r.COMPANY_ID) AS successful_redemption_count
FROM company_first_month c
-- Redemption events: the documented source for redemption counts.
-- Only rows with STATE = 'succeeded' are counted, per business rule.
-- (Schema name says DEPRECATED but the catalog confirms this is the correct source.)
LEFT JOIN PRODUCTION.DEPRECATED_RECOGNITION.REDEMPTION_RECORDS_V2 r
ON r.COMPANY_ID = c.COMPANY_ID
AND r.STATE = 'succeeded'
AND DATE_TRUNC('month', r.CREATED_AT) = c.first_calendar_month
GROUP BY
c.COMPANY_ID,
c.first_calendar_month,
c.unique_givers,
c.recognition_count
```
CRM COMPLETENESS AUDIT
================================================================
1. DEALS DATA: NOT PROVIDED
-----------------------------------------------------------------
No deals.csv was included in this extract. Deal fields (owner, stage,
amount, close date, why-buys) cannot be audited. The "10 fixes with
most pipeline amount at stake" section at the end ranks by company
employee count as a proxy for deal size -- true ranking requires
the missing deal file.
2. COMPANY COMPLETENESS (34 records)
-----------------------------------------------------------------
company_alias: 34/34 = 100.0%
domain: 34/34 = 100.0%
industry: 34/34 = 100.0%
employee_count: 25/34 = 73.5% -- 9 missing
hq_country: 28/34 = 82.4% -- 6 missing
employee_count missing (9):
C-EC3025, C-96039F, C-44EA29, C-D04904, C-B23205,
C-60C75F, C-7BBDFA, C-50D386, C-93C8BF
hq_country missing (6):
C-2D1F1B, C-D73B89, C-44EA29, C-D04904, C-2C60E5, C-EE9FFB
3. CONTACT COMPLETENESS (52 records)
-----------------------------------------------------------------
contact_key: 52/52 = 100.0%
company_alias: 52/52 = 100.0%
email: 52/52 = 100.0% (4 are INVALID -- see below)
title: 39/52 = 75.0% -- 13 missing
persona: 37/52 = 71.2% -- 15 missing
domain: 52/52 = 100.0%
title missing (13):
CT-0000, CT-0022, CT-0072, CT-0080, CT-0081, CT-0092,
CT-0120, CT-0121, CT-0122, CT-0132, CT-0141, CT-0162, CT-0170
persona missing (15):
CT-0000, CT-0022, CT-0041, CT-0060, CT-0070, CT-0081,
CT-0082, CT-0092, CT-0110, CT-0132, CT-0162, CT-0171,
CT-0172, CT-0180, CT-0181
4. INVALID EMAILS (4)
-----------------------------------------------------------------
CT-0010: 'user0@' -- no domain part
CT-0080: 'user0@' -- no domain part
CT-0081: 'user1@' -- no domain part
CT-0192: 'user2@' -- no domain part
5. DOMAIN MISMATCHES (1)
-----------------------------------------------------------------
CT-0011: email domain 'other-domain.com' != contact domain
'66d1fc.com'. Contact is filed under C-66D1FC but the
email address belongs to a different domain. Either
the email is wrong or the contact is associated to the
wrong company.
6. DUPLICATE COMPANY CLUSTERS (2)
-----------------------------------------------------------------
Cluster 1: acme-corp.com
C-0A092931 industry=Technology emp=500 hq=US
C-0A092932 industry=tech emp=510 hq=USA
SURVIVOR: C-0A092931 (lower alias; merge C-0A092932 into it)
Conflict: employee_count 500 vs 510, industry casing, hq format
Cluster 2: globex.io
C-0A092933 industry=SaaS emp=200 hq=US
C-0A092934 industry=Technology emp=200 hq=US
SURVIVOR: C-0A092933 (lower alias; merge C-0A092934 into it)
Conflict: industry 'SaaS' vs 'Technology' -- recommend 'SaaS'
(more specific)
7. ENRICHMENT FILLS (ZoomInfo)
-----------------------------------------------------------------
Fills from enrichment (CRM blank, ZI has value):
employee_count (8 fills):
C-EC3025 -> 400 (ZI)
C-96039F -> 400 (ZI)
C-44EA29 -> 400 (ZI)
C-D04904 -> 400 (ZI)
C-B23205 -> 400 (ZI)
C-60C75F -> 400 (ZI)
C-7BBDFA -> 400 (ZI)
C-50D386 -> 400 (ZI)
hq_country (0 fills):
C-2D1F1B -- both CRM and ZI blank, cannot fill
C-D73B89 -- both CRM and ZI blank, cannot fill
C-44EA29 -- both CRM and ZI blank, cannot fill
C-D04904 -- both CRM and ZI blank, cannot fill
C-2C60E5 -- both CRM and ZI blank, cannot fill
C-EE9FFB -- both CRM and ZI blank, cannot fill
Enrichment has no rows for:
C-BA969B, C-332637, C-93C8BF, C-C9BB20, C-EE9FFB,
C-0A092931, C-0A092932, C-0A092933, C-0A092934
(9 companies have no enrichment match)
8. CRM vs ENRICHMENT DISAGREEMENTS
-----------------------------------------------------------------
Industry disagreements (CRM has value, ZI has value, differ):
C-66D1FC CRM='tech' ZI='Computer Software'
C-EC3025 CRM='Technology' ZI='Computer Software'
C-44EA29 CRM='tech' ZI='Computer Software'
C-92D97D CRM='Technology' ZI='Computer Software'
C-D04904 CRM='Technology' ZI='Computer Software'
C-77A95A CRM='Technology' ZI='Computer Software'
C-AA8DDA CRM='Technology' ZI='Computer Software'
C-B25F40 CRM='Technology' ZI='Computer Software'
C-60C75F CRM='tech' ZI='Computer Software'
C-425E2A CRM='Tech ' ZI='Computer Software'
Recommendation: use ZI 'Computer Software' (more specific than
generic 'Technology'/'tech'). CRM values appear to be a
coarse fallback, not a curated taxonomy.
Employee count disagreements:
C-0A092932 (acme-corp.com dup): CRM=510 vs CRM=500 on
C-0A092931 -- intra-cluster conflict, no ZI row to adjudicate.
No other CRM-vs-ZI employee count conflicts (all matches agree
or one side is blank).
HQ country format-only differences (same country, different label):
C-66D1FC CRM='US' ZI='United States'
C-950043 CRM='US' ZI='United States'
C-EC3025 CRM='USA' ZI='United States'
C-96039F CRM='USA' ZI='United States'
C-77A95A CRM='US' ZI='United States'
C-B23205 CRM='US' ZI='United States'
C-E51FB7 CRM='USA' ZI='United States'
C-D0662E CRM='US' ZI='United States'
C-425E2A CRM='USA' ZI='United States'
C-2D7423 CRM='USA' ZI='United States'
Recommendation: standardize all to 'United States'. No factual
disagreement -- purely a formatting issue.
9. INDUSTRY NORMALIZATION ISSUES
-----------------------------------------------------------------
Casing / trailing-space (should be 'Technology'):
C-66D1FC 'tech'
C-44EA29 'tech'
C-60C75F 'tech'
C-425E2A 'Tech ' (trailing space)
C-BA969B 'Tech ' (trailing space)
C-93C8BF 'Tech ' (trailing space)
C-C9BB20 'Tech ' (trailing space)
C-0A092932 'tech'
Should be 'Healthcare':
C-7BBDFA 'health care'
C-50D386 'health care'
10. COMPANIES WITH NO CONTACTS (14)
-----------------------------------------------------------------
C-2C60E5, C-B97B4E, C-2D7423, C-7BBDFA, C-50D386,
C-BA969B, C-332637, C-93C8BF, C-EE9FFB, C-C9BB20,
C-0A092931, C-0A092932, C-0A092933, C-0A092934
(includes both duplicate clusters -- their contacts, if any,
are not in this extract)
================================================================
TOP 10 FIXES BY PIPELINE AMOUNT AT STAKE
================================================================
NOTE: No deals.csv was provided, so pipeline amount cannot be
computed directly. Ranked below by employee count (a standard
proxy for ACV in enterprise SaaS). When deal data is supplied,
re-rank by sum of open deal amount per affected company.
1. C-0A092931/C-0A092932 (acme-corp.com) -- DUPLICATE MERGER
emp 500/510, industry conflict, hq format conflict.
Must merge to survivor C-0A092931, reconcile emp count
(510 vs 500), standardize industry to 'SaaS' or 'Technology'.
Highest-employee-count company in the dataset.
2. C-0A092933/C-0A092934 (globex.io) -- DUPLICATE MERGER
emp 200, industry 'SaaS' vs 'Technology'.
Merge to survivor C-0A092933, keep industry 'SaaS'.
3. C-77A95A -- FILL industry from ZI ('Computer Software'),
standardize hq 'US' -> 'United States'.
emp 1500, largest company with a field-level fix needed.
4. C-AA8DDA -- FILL industry from ZI ('Computer Software').
emp 1500, Canada. 3 contacts but all missing titles.
5. C-D0662E -- Standardize hq 'US' -> 'United States'.
emp 1500, US. 3 contacts, 1 missing title/persona.
6. C-EE9FFB -- FILL hq_country (CANNOT -- both CRM and ZI
blank). Flagged as data gap requiring manual research.
emp 1500, no contacts at all.
7. C-332637 -- FILL industry normalization ('Technology' OK
but no ZI enrichment to verify). emp 1500, UK, no contacts.
8. C-B97B4E -- Standardize hq 'UK' (already consistent, but
no ZI enrichment, no contacts). emp 1500, UK.
9. C-96039F -- FILL employee_count -> 400 (from ZI),
standardize hq 'USA' -> 'United States'.
emp was blank (ZI says 400). 3 contacts with personas.
10. C-EC3025 -- FILL employee_count -> 400 (from ZI),
update industry 'Technology' -> 'Computer Software' (ZI),
standardize hq 'USA' -> 'United States'.
emp was blank (ZI says 400). 2 contacts, both economic buyers.
================================================================
SUMMARY
================================================================
Total companies: 34 (2 duplicate clusters -> 32 unique)
Total contacts: 52
Deals: NOT PROVIDED -- cannot audit
Company field completeness:
industry 100%, employee_count 73.5%, hq_country 82.4%
Contact field completeness:
email 100% (4 invalid), title 75.0%, persona 71.2%
Invalid emails: 4
Domain mismatches: 1
Duplicate clusters: 2 (survivors: C-0A092931, C-0A092933)
Enrichment fills available: 8 employee_count, 0 hq_country
Unfillable gaps (both sources blank): 6 hq_country
CRM/ZI industry disagreements: 10 (recommend ZI)
CRM/ZI hq format-only: 10 (standardize to 'United States')
Industry normalization issues: 10 companies
Companies with zero contacts: 14
Here is the full classification and summary.
PER-DEAL CLASSIFICATION (90 deals)
Deal ID | Alias | Category | Side | Tag → Text Notes
-----------------|-------------|---------------|---------|----------------------------------
63027745829 | Deal-DB0AAC | timing | buyer | tag agrees
63683330727 | Deal-F7F635 | competitor | buyer | tag agrees
63327490589 | Deal-AC944F | no decision | unknown | MIA / unresponsive
63027809948 | Deal-214060 | no decision | unknown | MIA / unresponsive
49134744746 | Deal-91A056 | timing | buyer | tag agrees
48988037529 | Deal-29326C | timing | buyer | tag agrees
64524670260 | Deal-5DB9B0 | other | unknown | tag "Does not fit ICP" vs text "Spam" — DISAGREE
63836912221 | Deal-831B7B | timing | buyer | tag agrees
63680220945 | Deal-F97C37 | competitor | buyer | tag agrees; product-gap subtext (more diversified offerings)
41554388661 | Deal-13E9CF | no decision | buyer | tag includes "Cost" but text says "Not a budget issue" — DISAGREE
63222333276 | Deal-39E25C | timing | buyer | tag agrees
63291006863 | Deal-7ED004 | pricing | buyer | tag agrees (budget approval denied)
59275344824 | Deal-21B045 | no decision | unknown | MIA
58754552851 | Deal-B3ABED | timing | buyer | tag agrees (revisit Q2 next year)
62455767176 | Deal-422BA6 | competitor | buyer | tag agrees; ADP PEO partnership advantage
61050677765 | Deal-ED9AE7 | no decision | unknown | tag "Lost DM" vs text "Timing, budget, authority" — DISAGREE
61038826051 | Deal-988493 | no decision | unknown | MIA
63222778291 | Deal-381C8C | competitor | unknown | tag says competitor; no competitor named in text
59418526836 | Deal-F308CA | no decision | unknown | MIA
62750632013 | Deal-F1E8A6 | competitor | unknown | tag says competitor; text only says "not moving forward"
60035957084 | Deal-B6AC09 | timing | buyer | tag agrees
62750599045 | Deal-70F704 | no decision | buyer | tag "Lost DM" vs text: product mismatch + MIA — DISAGREE
61873010467 | Deal-E6E80A | timing | buyer | tag agrees
54322940958 | Deal-B038F0 | timing | buyer | tag agrees
61625438845 | Deal-4664E1 | no decision | unknown | MIA
63222258948 | Deal-175756 | timing | buyer | tag agrees
63717524046 | Deal-E74A73 | no decision | buyer | tag agrees (test manually first)
63661381816 | Deal-DDAB52 | competitor | buyer | tag agrees (Rippl; same cost, more features)
63514024330 | Deal-ACE061 | competitor | unknown | tag says competitor; text is rep's guess ("I feel they went with HeyTaco")
62852981522 | Deal-BB78F3 | timing | buyer | tag agrees (roll out other action items first)
60984778911 | Deal-D48E0B | no decision | unknown | MIA
61054009677 | Deal-15DA99 | timing | buyer | tag agrees
49530802588 | Deal-F4AF5D | timing | buyer | tag agrees
62115565909 | Deal-79B7A1 | timing | buyer | tag agrees
62487728289 | Deal-583ADB | no decision | unknown | MIA
63680238945 | Deal-8E27DA | product gap | buyer | tag "Feature Request" vs text: went with swag provider, didn't want R&R — DISAGREE
63433935544 | Deal-2D2F8D | competitor | unknown | tag says competitor; text says "different direction," no competitor named
60694374202 | Deal-E0441F | no decision | unknown | MIA (inherited stale deal)
60897501515 | Deal-7CB44D | no decision | unknown | MIA
60848492546 | Deal-0F96AA | competitor | buyer | tag agrees (didn't advance to finalist stage)
60355222018 | Deal-1BCA50 | competitor | buyer | tag says competitor; text leads with budget, then "already down the path with another vendor"
61625560885 | Deal-7CC678 | competitor | unknown | tag says competitor; text says "Nothing specific provided"
59370037379 | Deal-FAC17C | no decision | buyer | tag "Lost DM" vs text: couldn't get IT Director approval (DM still there) — DISAGREE
61052858247 | Deal-242273 | competitor | buyer | tag agrees; product-gap root cause (internal points currency, onsite spending)
56896716581 | Deal-50E5D8 | no decision | buyer | tag agrees (leadership paused)
62706569880 | Deal-A2C349 | competitor | buyer | tag agrees (sticking with Awardco); product-gap subtext (surveying)
59729560611 | Deal-9F176A | timing | buyer | tag agrees
61764780962 | Deal-7B2236 | pricing | buyer | tag agrees (budget + wanted simpler/cheaper)
57663815975 | Deal-AFA56C | no decision | unknown | MIA
61129576246 | Deal-C7156E | competitor | buyer | tag agrees (selected another vendor)
60866104098 | Deal-C33D91 | pricing | buyer | tag agrees (budget cuts)
59086317965 | Deal-9048EB | product gap | Bonusly | tag "MIA" vs text: "multiple feature gaps" and "bad fit" — DISAGREE
60857702003 | Deal-5E64CE | competitor | buyer | tag "Doing nothing/Not a priority/Cost" vs text: locked into Nectar until Oct 2027 — DISAGREE
61415737717 | Deal-8A0992 | competitor | buyer | tag agrees (Canadian provider)
63085142442 | Deal-D0C698 | competitor | buyer | tag agrees (past Kudos user)
56549284976 | Deal-69CF3D | timing | unknown | tag agrees; text only says "On Hold"
61507337022 | Deal-ECBF89 | timing | unknown | tag agrees; text only says "On Hold for now"
57663820059 | Deal-3618CC | product gap | Bonusly | tag "Lost DM" vs text: "Wanted Surveys" — DISAGREE
60548236897 | Deal-EECC02 | competitor | unknown | tag says competitor; text says "Went another direction," no competitor named
60896018951 | Deal-5AD03E | competitor | buyer | tag "Competitor" vs text: "Wanted more defined budget access" — DISAGREE
62121718303 | Deal-D1A623 | timing | unknown | tag agrees; text only says "timing"
63189310018 | Deal-413C56 | no decision | buyer | tag agrees (back to school priority)
60008683142 | Deal-47F1A1 | competitor | buyer | tag agrees (staying with WorkTango)
54352704007 | Deal-BF2A98 | competitor | buyer | tag agrees (deployed HiThrive)
62115549771 | Deal-2A292B | no decision | buyer | tag agrees (building internally)
60868303272 | Deal-D1AABF | no decision | unknown | MIA
60331562409 | Deal-FEDBCB | no decision | buyer | tag agrees (not engaged)
62622503749 | Deal-1E7DA9 | competitor | buyer | tag agrees (selected another platform)
61625500700 | Deal-2BBA21 | no decision | unknown | MIA
62852981127 | Deal-286F9C | competitor | buyer | tag agrees; text adds "not really a good fit"
62704591183 | Deal-7FBAC6 | no decision | buyer | tag agrees (leadership paused again)
60008716662 | Deal-369281 | competitor | buyer | tag agrees (using Paylocity)
61475258733 | Deal-386F6E | no decision | unknown | MIA
61114491171 | Deal-9FCD0D | competitor | buyer | tag agrees (chose Canadian company)
55624236610 | Deal-55867E | timing | buyer | tag "Timing (1 year or more)" vs text: general decline, no timing language — DISAGREE
62853160058 | Deal-DAFB82 | pricing | buyer | tag agrees (budget needed for other priorities)
59370028385 | Deal-2FEDDB | no decision | buyer | tag agrees (unsure on timing)
61024624821 | Deal-64B19A | competitor | unknown | tag says competitor; text says "Likely stayed with Motivosity" (rep guess)
60419904928 | Deal-3F86A0 | no decision | unknown | MIA
60675690108 | Deal-096750 | no decision | unknown | MIA
61055126627 | Deal-F325A5 | champion left | buyer | tag "Lost DM" aligns with "Change in Leadership" + layoffs
61432497792 | Deal-ABD14C | no decision | buyer | tag agrees (not interested)
60868240474 | Deal-79E61A | no decision | unknown | MIA
60551632419 | Deal-8A119B | pricing | buyer | tag agrees (didn't get approval)
60644185922 | Deal-AE7C4E | no decision | unknown | MIA
62115387928 | Deal-DAB4F1 | no decision | unknown | MIA
61432389647 | Deal-B4B50F | no decision | unknown | MIA
60786197933 | Deal-981AD4 | product gap | Bonusly | tag "Feature Request" agrees; text: UI doesn't fit, not UK focused
62121470977 | Deal-DC77FE | competitor | buyer | tag agrees; product-gap subtext (customization, label points as dollars)
61129575303 | Deal-5885B9 | no decision | unknown | MIA
CATEGORY COUNTS
no decision 33 (36.7%)
competitor 27 (30.0%)
timing 19 (21.1%)
pricing 5 ( 5.6%)
product gap 4 ( 4.4%)
champion left 1 ( 1.1%)
other 1 ( 1.1%)
TOTAL 90
SIDE SPLIT
buyer 54 (60.0%)
unknown 33 (36.7%)
Bonusly 3 ( 3.3%)
TOTAL 90
The 3 Bonusly-side losses are all product gaps:
Deal-9048EB (multiple feature gaps / bad fit)
Deal-3618CC (wanted surveys — Bonusly didn't offer)
Deal-981AD4 (UI doesn't fit, not UK focused)
TAG vs. FREE-TEXT DISAGREEMENTS: 11 clear cases
# Alias Tag Free-text reason
1 Deal-5DB9B0 Does not fit ICP "Spam." — not an ICP question
2 Deal-13E9CF …/Not a priority/Cost "Not a budget issue" — Cost element contradicted
3 Deal-ED9AE7 Lost DM "Timing, budget, authority" — BANT failure, not lost DM
4 Deal-70F704 Lost DM Product mismatch (anniversary awards only) + MIA
5 Deal-8E27DA Feature Request Went with swag provider; didn't want R&R — not a feature request
6 Deal-FAC17C Lost DM Couldn't get IT Director approval — DM still there, won't sign
7 Deal-9048EB MIA "Multiple feature gaps" and "bad fit" — specific product reason
8 Deal-5E64CE Doing nothing/…/Cost Locked into Nectar until Oct 2027 — competitor lock-in
9 Deal-3618CC Lost DM "Wanted Surveys" — product gap
10 Deal-5AD03E Competitor "Wanted more defined budget access" — no competitor mentioned
11 Deal-55867E Timing (1 year or more) General decline, no timing language at all
TWO PATTERNS MOST WORTH ACTING ON
1. MIA / no decision is the largest single bucket — 33 of 90 deals (37%).
The free-text shows a consistent shape: intro or demo happens, then the buyer
goes silent and ignores "multiple pieces of outreach" (Deal-F308CA,
Deal-7CB44D, Deal-4664E1, Deal-2BBA21, Deal-096750, and ~15 others). These
are not competitive losses or pricing rejections — they are pipeline
hygiene failures. Deals enter the pipeline, stall, and get closed lost with
"MIA" or "unresponsive" as the only reason. No structured loss root cause is
captured.
Action: enforce a maximum stale-deal threshold (e.g., 30 days no contact =
required disposition), require a specific loss reason before MIA closure,
and deploy a re-engagement playbook for post-demo silence. The volume here
(33 deals) dwarfs every other category; even a 25% recovery rate would
recover 8 deals.
2. Product gaps are systematically underreported inside competitor and MIA tags.
Only 4 deals carry a "Feature Request" tag, but at least 7 more deals tagged
as "Competitor," "MIA," or "Lost DM" reveal specific product gaps in the
free text:
- Surveys: Deal-A2C349 (Awardco's surveying), Deal-3618CC ("Wanted Surveys")
- Points-as-dollars customization: Deal-DC77FE
- Internal points currency + onsite spending: Deal-242273
- More diversified offerings beyond R&R: Deal-F97C37
- UK-focused / UI fit: Deal-981AD4
- Multiple feature gaps: Deal-9048EB (tagged MIA)
The true product-gap count is likely 8-11, not 4. Three of these are
Bonusly-side losses where the product directly couldn't meet the buyer's
stated needs.
Action: audit every competitor-tagged loss for product-gap root causes
before closing. Route the recurring gaps (surveys, points customization,
diversified offerings) to product as prioritized roadmap input. Until
surveys and points-as-dollars are addressed, competitors will continue to
win deals where Bonusly was "a very strong contender" (Deal-DC77FE) but
lost on a specific capability.
<uncensored_tool_call>execute_code<arg_key>code</arg_key><arg_value> import csv import io import json from datetime import datetime, timedelta deals_csv = """deal_id,deal_alias,owner_id,stage,forecast_category,amount,close_date,create_date,entered_current_stage,t_ds1,t_ds2,t_ds3,t_ds4,t_ds5,why_buys,last_contacted_field,n_contacts,source 63223160241,Deal-25F752,119337721,DS4,BEST_CASE,24000,2026-09-25,2026-07-31,2026-08-28,2026-07-31,2026-08-10,2026-08-10,2026-08-28,,,2026-09-01,5,DIRECT_TRAFFIC 60524834645,Deal-E53952,119337721,DS4,BEST_CASE,19656,2026-09-30,2026-05-22,2026-08-28,2026-05-22,2026-05-26,2026-05-27,2026-08-28,,,2026-08-31,5,OFFLINE 60182332309,Deal-5408B0,84342457,DS4,BEST_CASE,14850,2026-11-20,2026-05-12,2026-09-01,2026-05-12,2026-05-13,2026-05-13,2026-06-24,,,2026-09-01,5,PAID_SEARCH 61750885954,Deal-D348E1,84342457,DS5,COMMIT,13770,2026-10-15,2026-06-29,2026-07-16,2026-06-29,2026-06-30,2026-07-02,2026-07-13,,,2026-09-04,5,ORGANIC_SEARCH 60273519516,Deal-C26D20,119337721,DS5,COMMIT,13500,2026-11-27,2026-05-15,2026-06-08,2026-05-15,2026-05-26,2026-05-26,2026-06-03,,,2026-09-04,5,ORGANIC_SEARCH 47659847193,Deal-9AAE5F,83155923,DS4,BEST_CASE,11250,2027-02-28,2025-10-29,2026-07-22,2025-10-29,2025-11-05,2026-04-07,2026-07-22,,LONG(1067),2026-09-03,3,DIRECT_TRAFFIC 58634284981,Deal-547B2B,84342457,DS5,COMMIT,11200,2026-09-11,2026-03-31,2026-08-13,2026-03-31,2026-04-10,2026-04-27,,,,2026-08-31,4,OFFLINE 62044573757,Deal-944310,83155923,DS4,BEST_CASE,10500,2026-09-30,2026-07-01,2026-09-02,2026-07-01,2026-07-01,2026-07-15,2026-09-02,,,2026-09-02,3,OFFLINE 64524461403,Deal-403845,84342457,DS5,COMMIT,9000,2026-09-11,2026-09-01,2026-09-02,2026-08-31,2026-09-02,,,,,2026-09-03,3,REFERRALS 61355900791,Deal-B7EBD1,83155923,DS5,COMMIT,9000,2026-09-10,2026-06-22,2026-07-17,2026-06-22,2026-06-22,2026-06-22,2026-07-13,,,2026-08-20,5,DIRECT_TRAFFIC 62622451763,Deal-3974EB,83155923,DS4,BEST_CASE,9000,2026-09-11,2026-07-13,2026-08-28,2026-07-13,2026-07-13,2026-07-13,2026-08-28,,,2026-08-28,3,OFFLINE 60083540312,Deal-6787C2,119337721,DS4,PIPELINE,7000,2026-09-30,2026-05-08,2026-05-26,2026-05-08,2026-05-08,2026-05-20,2026-05-26,,LONG(1423),2026-09-03,3,PAID_SEARCH 61035342442,Deal-A2B47C,84342457,DS5,COMMIT,6360,2026-09-11,2026-06-11,2026-07-24,2026-06-11,2026-06-12,2026-06-12,2026-06-15,,,2026-09-02,3,OFFLINE 47098082209,Deal-2465CE,83155923,DS5,COMMIT,5400,2026-09-10,2025-10-24,2026-05-22,2025-10-24,2025-10-24,2026-04-02,2026-04-10,,,2026-08-31,4,OTHER_CAMPAIGNS 61625564751,Deal-C61CF7,84342457,DS5,BEST_CASE,5400,2026-10-09,2026-06-25,2026-07-06,2026-06-25,2026-07-01,2026-07-06,2026-07-06,,,2026-09-03,3,OFFLINE 60083610979,Deal-62D607,83155923,DS4,BEST_CASE,4800,2026-10-30,2026-05-08,2026-06-29,2026-05-08,2026-05-08,2026-05-08,2026-06-29,,,2026-09-02,3,ORGANIC_SEARCH 59477312298,Deal-584EE5,83155923,DS5,COMMIT,4600,2026-11-30,2026-04-23,2026-07-20,2026-04-23,2026-04-27,2026-04-27,,,LONG(984),2026-09-01,3,DIRECT_TRAFFIC 62121783047,Deal-C6D97A,84342457,DS4,BEST_CASE,3240,2026-09-23,2026-07-02,2026-07-08,2026-07-02,2026-07-02,2026-07-02,2026-07-08,,,2026-08-28,3,ORGANIC_SEARCH 63222917228,Deal-7B3B0F,83155924,DS4,BEST_CASE,2760,2026-09-25,2026-07-29,2026-08-13,2026-07-29,2026-07-29,2026-07-30,2026-08-13,,,2026-09-02,3,PAID_SEARCH 64627510846,Deal-A5E80A,119337721,DS1,COMMIT,2520,2026-09-11,2026-09-03,2026-09-03,2026-09-03,,,,,,2026-09-04,2,OFFLINE 49757401138,Deal-F9A08A,84342457,DS4,BEST_CASE,2484,2026-09-15,2025-11-20,2026-08-31,2025-11-20,2025-11-24,2026-07-24,2026-08-31,,,2026-09-03,3,DIRECT_TRAFFIC 58566953553,Deal-0660B4,83155923,DS4,BEST_CASE,1920,2027-03-31,2026-03-31,2026-06-12,2026-03-31,2026-04-02,2026-04-10,2026-06-12,,,2026-08-10,3,ORGANIC_SEARCH 64627627692,Deal-1FC049,84342457,DS4,BEST_CASE,1920,2026-09-11,2026-09-03,2026-09-03,2026-09-03,2026-09-03,2026-09-03,2026-09-03,,,2026-09-03,2,PAID_SEARCH 63272536449,Deal-FD9F4E,83155924,DS5,COMMIT,1330,2026-10-23,2026-07-30,2026-08-10,2026-07-30,2026-07-30,2026-07-30,2026-08-06,,,2026-08-26,2,PAID_SEARCH 63925115724,Deal-499BF6,716654662,DS2,COMMIT,1249,2026-09-30,2026-08-14,2026-08-26,2026-08-14,2026-08-26,,,,,2026-09-03,3,OFFLINE 63222761335,Deal-BA571A,84342457,DS4,BEST_CASE,1080,2026-10-30,2026-07-16,2026-08-20,2026-07-16,2026-07-16,2026-07-16,2026-07-27,,,2026-08-18,3,DIRECT_TRAFFIC 61129636004,Deal-2D1F1B,119337721,DS1,PIPELINE,240000,2027-03-31,2026-06-16,2026-06-16,2026-06-16,,,,,,2026-06-16,7,DIRECT_TRAFFIC 63433974644,Deal-66D1FC,119337721,DS1,PIPELINE,99000,2027-04-30,2026-08-05,2026-08-05,2026-08-05,,,,,,2026-08-20,3,DIRECT_TRAFFIC 60333965090,Deal-C6FE92,119337721,DS3,BEST_CASE,72000,2026-12-11,2026-05-18,2026-06-18,2026-05-18,2026-06-09,2026-06-18,,,,2026-09-03,9,OTHER_CAMPAIGNS 59609928460,Deal-950043,119337721,DS1,PIPELINE,70000,2026-12-31,2026-04-24,2026-04-24,2026-04-24,,,,,,2026-08-17,4,ORGANIC_SEARCH 63929536155,Deal-D73B89,119337721,DS2,PIPELINE,63600,2026-12-18,2026-08-14,2026-09-03,2026-08-14,2026-09-03,,,,,2026-09-03,3,DIRECT_TRAFFIC 61355726336,Deal-B23205,119337721,DS1,PIPELINE,45000,2027-05-28,2026-06-22,2026-06-22,2026-06-22,,,,,,2026-08-20,5,SOCIAL_MEDIA 63836973647,Deal-012CB1,119337721,DS1,PIPELINE,1,2026-12-11,2026-08-13,2026-08-13,2026-08-13,,,,,,2026-08-13,3,REFERRALS 62494456737,Deal-40522D,119337721,DS3,PIPELINE,21000,2026-11-20,2026-07-10,2026-07-17,2026-07-10,2026-07-17,2026-07-17,,,,2026-08-17,3,PAID_SEARCH 63361066820,Deal-C5658B,119337721,DS1,PIPELINE,23400,2026-11-20,2026-07-31,2026-07-31,2026-07-31,,,,,,2026-08-20,3,OFFLINE 64627577700,Deal-523604,119337721,DS1,PIPELINE,13680,2027-01-15,2026-09-03,2026-09-03,2026-09-03,,,,,,2026-09-04,2,OFFLINE 57938907984,Deal-C9C286,119337721,DS2,PIPELINE,5502,2026-09-25,2026-03-11,2026-07-28,2026-03-11,2026-07-28,,,,,2026-08-27,3,DIRECT_TRAFFIC 63222143598,Deal-CA7DC0,119337721,DS2,PIPELINE,8160,2026-10-30,2026-07-28,2026-08-12,2026-07-28,2026-08-12,,,,,2026-09-03,3,DIRECT_TRAFFIC 64627504483,Deal-483B2D,119337721,DS1,PIPELINE,1,2027-03-26,2026-09-03,2026-09-03,2026-09-03,,,,,,2026-09-03,2,PAID_SEARCH 60862757952,Deal-F0EBBB,119337721,DS3,PIPELINE,11400,2026-09-30,2026-06-04,2026-07-02,2026-06-04,2026-06-04,2026-07-02,,,,2026-08-12,5,OFFLINE 62704497525,Deal-3795AD,119337721,DS2,PIPELINE,1,2026-11-13,2026-07-16,2026-07-17,2026-07-16,2026-07-17,,,,,2026-08-28,3,OFFLINE 62494458497,Deal-332637,119337721,DS2,PIPELINE,36000,2026-12-11,2026-07-10,2026-07-23,2026-07-10,2026-07-23,,,,,2026-08-27,3,PAID_SEARCH 60844003447,Deal-1BEEBF,119337721,DS1,PIPELINE,31500,2026-12-18,2026-06-03,2026-06-03,2026-06-03,,,,,,2026-08-17,4,OFFLINE 62657821564,Deal-E25A09,119337721,DS1,PIPELINE,6000,2026-10-30,2026-07-15,2026-07-15,2026-07-15,,,,,,2026-08-27,4,PAID_SOCIAL 48987890209,Deal-FC22A3,119337721,DS3,BEST_CASE,10800,2026-09-30,2025-11-13,2026-06-02,2025-11-13,2026-05-19,2026-06-02,,,LONG(1207),2026-09-03,6,DIRECT_TRAFFIC 62640955704,Deal-036E80,119337721,DS1,PIPELINE,30275,2026-12-11,2026-07-14,2026-07-14,2026-07-14,,,,,,2026-09-04,3,PAID_SEARCH 64175515559,Deal-BB8880,119337721,DS1,PIPELINE,17400,2026-12-11,2026-08-19,2026-08-19,2026-08-19,,,,,,2026-09-03,3,OFFLINE 64434446422,Deal-01E193,119337721,DS1,PIPELINE,12600,2027-01-29,2026-08-28,2026-08-28,2026-08-28,,,,,,2026-08-28,3,PAID_SEARCH 64133417547,Deal-C1FA6D,119337721,DS1,PIPELINE,18000,2027-01-22,2026-08-18,2026-08-18,2026-08-18,,,,,,2026-08-20,3,OFFLINE 61055143851,Deal-7BBDFA,119337721,DS3,BEST_CASE,37440,2026-10-16,2026-06-12,2026-06-19,2026-06-12,2026-06-18,2026-06-18,,,,2026-07-21,8,PAID_SEARCH 62453363854,Deal-A62B1D,119337721,DS2,PIPELINE,18828,2026-12-11,2026-07-09,2026-07-13,2026-07-09,2026-07-13,,,,,2026-09-02,3,PAID_SEARCH 61032299692,Deal-333EBB,119337721,DS3,PIPELINE,2880,2026-08-28,2026-06-11,2026-06-17,2026-06-11,2026-06-17,2026-06-17,,,,2026-08-31,3,OFFLINE 59729775158,Deal-93C8BF,119337721,DS2,PIPELINE,36000,2026-10-30,2026-04-28,2026-07-30,2026-04-28,2026-07-30,,,,LONG(1536),2026-09-03,5,ORGANIC_SEARCH 63436734854,Deal-1CCE5C,119337721,DS3,PIPELINE,20880,2026-11-30,2026-08-06,2026-08-28,2026-08-06,2026-08-06,2026-08-28,,,,2026-08-31,3,OFFLINE 64524560948,Deal-927338,119337721,DS1,PIPELINE,10920,2027-01-23,2026-09-02,2026-09-02,2026-09-01,,,,,,2026-09-01,2,OFFLINE 63717411179,Deal-A414F6,119337721,DS1,PIPELINE,25200,2026-12-11,2026-08-11,2026-08-11,2026-08-11,,,,,,2026-08-17,3,ORGANIC_SEARCH 64623982954,Deal-3EED2C,84342457,DS2,PIPELINE,7200,2026-11-27,2026-09-03,2026-09-03,2026-09-03,2026-09-03,,,,,,2,OFFLINE 56611634313,Deal-60C2C2,84342457,DS3,BEST_CASE,19000,2026-10-21,2026-02-18,2026-06-15,2026-02-18,2026-02-23,2026-06-15,,,,2026-09-03,4,OFFLINE 62455757718,Deal-FA053A,84342457,DS3,PIPELINE,2880,2026-09-29,2026-07-09,2026-08-31,2026-07-09,2026-07-09,2026-08-31,,,,2026-08-31,3,PAID_SEARCH 63514028903,Deal-7FA0C3,84342457,DS2,PIPELINE,1400,2026-10-01,2026-08-07,2026-08-07,2026-08-07,2026-08-07,,,,,2026-09-02,3,DIRECT_TRAFFIC 63513986567,Deal-E531A6,84342457,DS3,PIPELINE,4800,2026-10-15,2026-08-07,2026-08-07,2026-08-07,2026-08-07,2026-08-07,,,,2026-09-02,3,DIRECT_TRAFFIC 59153674378,Deal-D0BC96,84342457,DS3,PIPELINE,1632,2026-11-25,2026-04-13,2026-05-11,2026-04-13,2026-05-11,2026-05-11,,,LONG(1199),2026-09-02,3,DIRECT_TRAFFIC 64286324123,Deal-5296C9,84342457,DS3,PIPELINE,10000,2026-11-19,2026-08-24,2026-08-28,2026-08-24,2026-08-28,2026-08-28,,,,2026-09-02,3,OFFLINE 60686135564,Deal-885F45,84342457,DS2,PIPELINE,9300,2026-11-20,2026-05-28,2026-07-02,2026-05-28,2026-07-02,,,,LONG(1624),2026-08-24,3,ORGANIC_SEARCH 56127407885,Deal-278DEC,84342457,DS3,PIPELINE,2700,2026-11-12,2026-02-11,2026-02-26,2026-02-11,2026-02-16,2026-02-25,,,,2026-08-28,3,ORGANIC_SEARCH 62704559138,Deal-4A13AD,84342457,DS3,BEST_CASE,2160,2026-10-30,2026-07-16,2026-08-10,2026-07-16,2026-07-31,2026-08-10,,,,2026-08-10,3,PAID_SEARCH 60873478913,Deal-8AD4A5,84342457,DS3,BEST_CASE,1800,2026-10-07,2026-06-04,2026-07-06,2026-06-04,2026-06-09,2026-07-06,,,LONG(2824),2026-08-31,3,PAID_SEARCH 60177597988,Deal-15D24F,84342457,DS3,BEST_CASE,3600,2026-10-09,2026-05-11,2026-05-11,2026-05-11,2026-05-11,2026-05-11,,,LONG(1332),2026-09-02,3,DIRECT_TRAFFIC 63087061829,Deal-9D0060,84342457,DS3,BEST_CASE,3840,2026-09-29,2026-07-24,2026-07-24,2026-07-24,2026-07-24,2026-07-24,,,,2026-08-24,3,OTHER_CAMPAIGNS 63739413805,Deal-36C33F,84342457,DS2,PIPELINE,15000,2027-01-01,2026-08-11,2026-08-12,2026-08-11,2026-08-11,,,,,2026-09-02,3,OFFLINE 58906148728,Deal-0D0211,84342457,DS3,PIPELINE,1968,2026-11-19,2026-04-07,2026-08-31,2026-04-07,2026-04-13,2026-04-13,2026-04-17,,,2026-08-31,3,DIRECT_TRAFFIC 62121780531,Deal-5AD94B,84342457,DS2,PIPELINE,4000,2026-10-15,2026-07-02,2026-07-17,2026-07-02,2026-07-17,,,,,2026-09-02,3,OTHER_CAMPAIGNS 61873011731,Deal-690476,84342457,DS2,BEST_CASE,3600,2026-11-27,2026-06-30,2026-07-06,2026-06-30,2026-07-06,,,,,2026-08-18,3,AI_REFERRALS 62499298608,Deal-6C60D4,84342457,DS3,PIPELINE,4800,2026-12-10,2026-07-10,2026-07-31,2026-07-10,2026-07-30,2026-07-30,,,,2026-08-24,3,ORGANIC_SEARCH 63434233916,Deal-EE195F,84342457,DS3,BEST_CASE,3120,2026-09-24,2026-08-06,2026-08-06,2026-08-06,2026-08-06,2026-08-06,,,,2026-08-28,3,ORGANIC_SEARCH 63436320918,Deal-F436DA,84342457,DS2,PIPELINE,2520,2026-09-24,2026-08-04,2026-08-19,2026-08-04,2026-08-19,,,,,2026-09-02,3,DIRECT_TRAFFIC 61038824305,Deal-034D49,84342457,DS3,PIPELINE,9000,2026-10-15,2026-06-11,2026-06-11,2026-06-11,2026-06-11,2026-06-11,,,,2026-09-02,3,PAID_SEARCH 64178155309,Deal-6883F3,84342457,DS1,PIPELINE,2400,2026-10-29,2026-08-20,2026-08-20,2026-08-20,,,,,,2026-08-20,3,OFFLINE 61032318100,Deal-EC3025,84342457,DS2,PIPELINE,62000,2026-12-10,2026-06-11,2026-06-12,2026-06-11,2026-06-12,,,,,2026-09-02,7,OFFLINE 63767897001,Deal-317E6F,84342457,DS3,PIPELINE,5400,2026-10-23,2026-08-12,2026-08-12,2026-08-12,2026-08-12,,,,,2026-09-02,3,PAID_SEARCH 62121921419,Deal-0D2F7A,84342457,DS3,PIPELINE,5100,2026-11-26,2026-07-06,2026-08-28,2026-07-06,2026-07-06,2026-08-28,,,,2026-08-24,3,OFFLINE 60177822276,Deal-1E2498,84342457,DS3,PIPELINE,16700,2026-12-18,2026-05-12,2026-07-14,2026-05-12,2026-05-19,2026-07-13,,,LONG(1247),2026-09-01,3,DIRECT_TRAFFIC 63680239172,Deal-D1E6C2,84342457,DS2,PIPELINE,4400,2026-10-09,2026-08-10,2026-08-12,2026-08-10,2026-08-11,,,,,2026-09-02,3,OFFLINE 60846325041,Deal-BE3D9D,84342457,DS3,PIPELINE,1620,2026-10-29,2026-06-03,2026-06-23,2026-06-03,2026-06-09,2026-06-09,2026-06-22,,LONG(1055),2026-09-02,3,DIRECT_TRAFFIC 60239694416,Deal-635B8E,84342457,DS3,BEST_CASE,2600,2026-10-16,2026-05-13,2026-05-26,2026-05-13,2026-05-13,2026-05-26,,,,2026-08-18,3,ORGANIC_SEARCH 64419764099,Deal-DCA846,84342457,DS1,PIPELINE,7200,2026-10-16,2026-08-28,2026-08-28,2026-08-27,,,,,,2026-09-03,3,DIRECT_TRAFFIC 63436579616,Deal-D9A72E,84342457,DS3,PIPELINE,18000,2026-10-30,2026-08-05,2026-08-10,2026-08-05,2026-08-06,2026-08-10,,,,2026-09-02,2,DIRECT_TRAFFIC 55922600992,Deal-D9A12F,84342457,DS3,PIPELINE,17000,2026-10-15,2026-02-11,2026-08-03,2026-02-11,2026-08-03,2026-08-03,,,,2026-09-03,4,ORGANIC_SEARCH 63925372176,Deal-C2FF3C,84342457,DS1,PIPELINE,8316,2026-11-14,2026-08-14,2026-08-14,2026-08-14,,,,,,2026-08-26,3,ORGANIC_SEARCH 64288632445,Deal-CA5E44,84342457,DS2,PIPELINE,8100,2026-11-05,2026-08-24,2026-08-24,2026-08-24,2026-08-24,,,,,2026-09-02,3,PAID_SEARCH 63434077517,Deal-4F775F,84342457,DS3,PIPELINE,18000,2026-09-19,2026-08-07,2026-08-18,2026-08-06,2026-08-17,2026-08-17,,,,2026-09-03,3,ORGANIC_SEARCH 64338361710,Deal-898FC5,84342457,DS3,PIPELINE,12600,2026-11-21,2026-08-26,2026-08-28,2026-08-25,2026-08-28,2026-08-28,,,,2026-09-02,3,OFFLINE 64175150612,Deal-CC08D1,84342457,DS1,PIPELINE,24000,2026-10-23,2026-08-19,2026-08-19,2026-08-19,,,,,,2026-09-02,3,PAID_SEARCH 60846327135,Deal-792D44,84342457,DS3,PIPELINE,15000,2026-10-30,2026-06-03,2026-07-30,2026-06-03,2026-06-12,2026-07-30,,,LONG(272),2026-09-02,3,ORGANIC_SEARCH 61625192572,Deal-293AF3,84342457,DS3,PIPELINE,9000,2026-10-09,2026-06-25,2026-07-06,2026-06-25,2026-07-01,2026-07-06,,,,2026-09-02,4,OFFLINE 64338300312,Deal-D8ABF7,84342457,DS1,PIPELINE,7200,2026-11-11,2026-08-26,2026-08-26,2026-08-25,,,,,,2026-09-02,3,DIRECT_TRAFFIC 64338390435,Deal-46988D,84342457,DS3,BEST_CASE,3780,2026-09-25,2026-08-26,2026-08-26,2026-08-26,2026-08-26,2026-08-26,,,,2026-09-02,3,PAID_SEARCH 59680080421,Deal-E0B692,84342457,DS3,PIPELINE,16200,2026-12-16,2026-04-27,2026-05-05,2026-04-27,2026-05-05,2026-05-05,,,LONG(1534),2026-09-03,3,DIRECT_TRAFFIC 62704706356,Deal-712010,84342457,DS3,PIPELINE,7200,2026-10-15,2026-07-17,2026-07-17,2026-07-17,2026-07-17,2026-07-17,,,,2026-09-02,3,PAID_SEARCH 61129513016,Deal-13FEBD,84342457,DS2,PIPELINE,4680,2026-12-31,2026-06-16,2026-08-04,2026-06-16,2026-08-04,,,,,2026-08-24,3,OFFLINE 60257789699,Deal-F67D31,84342457,DS2,PIPELINE,1800,2026-10-23,2026-05-15,2026-05-15,2026-05-14,2026-05-15,,,,LONG(972),2026-08-28,4,OFFLINE 64338455307,Deal-E73427,84342457,DS3,PIPELINE,18000,2026-12-18,2026-08-26,2026-08-28,2026-08-26,2026-08-28,2026-08-28,,,,2026-08-26,3,ORGANIC_SEARCH 56179203924,Deal-42F601,84342457,DS3,PIPELINE,2730,2026-11-06,2026-02-12,2026-02-13,2026-02-12,2026-02-12,2026-02-13,,,,2026-09-02,3,DIRECT_TRAFFIC 60182329748,Deal-ED725A,84342457,DS3,BEST_CASE,2400,2026-10-08,2026-05-12,2026-05-12,2026-05-12,2026-05-12,2026-05-12,,,LONG(1351),2026-08-31,3,DIRECT_TRAFFIC 63433821449,Deal-55164C,84342457,DS3,BEST_CASE,3060,2026-09-11,2026-08-03,2026-08-05,2026-08-03,2026-08-05,2026-08-05,,,,2026-09-02,3,OFFLINE 60039273647,Deal-B936FE,84342457,DS3,PIPELINE,18000,2026-10-09,2026-05-05,2026-07-06,2026-05-05,2026-05-15,2026-07-06,,,,2026-09-02,4,PAID_SEARCH 61038797752,Deal-4B0BEB,84342457,DS2,PIPELINE,12000,2026-10-23,2026-06-11,2026-06-12,2026-06-11,2026-06-12,,,,,2026-09-02,12,ORGANIC_SEARCH 60257816207,Deal-D7E999,84342457,DS2,PIPELINE,1800,2026-10-15,2026-05-15,2026-05-15,2026-05-14,2026-05-14,,,,LONG(1448),2026-09-02,3,OTHER_CAMPAIGNS 64420745083,Deal-819506,84342457,DS1,PIPELINE,4400,2026-11-20,2026-08-28,2026-08-28,2026-08-27,,,,,,2026-08-28,3,OFFLINE 58634203905,Deal-530B50,84342457,DS3,PIPELINE,31200,2026-11-27,2026-04-01,2026-05-12,2026-04-01,2026-05-12,2026-05-12,,,LONG(629),2026-09-02,3,ORGANIC_SEARCH 62950522529,Deal-3BA5EA,84342457,DS3,BEST_CASE,7200,2026-10-23,2026-07-21,2026-07-21,2026-07-21,2026-07-21,2026-07-21,,,,2026-09-02,3,PAID_SEARCH 61750203694,Deal-5FDCE4,84342457,DS3,BEST_CASE,1600,2026-10-01,2026-06-29,2026-07-06,2026-06-29,2026-06-30,2026-07-06,,,,2026-08-24,3,PAID_SEARCH 59728118877,Deal-92D97D,84342457,DS2,PIPELINE,60000,2026-12-28,2026-04-28,2026-09-02,2026-04-28,2026-09-02,,,,LONG(1446),2026-09-02,7,DIRECT_TRAFFIC 63514009394,Deal-57887A,83155923,DS2,PIPELINE,15000,2026-12-31,2026-08-07,2026-08-07,2026-08-07,2026-08-07,,,,,2026-08-28,3,PAID_SEARCH 62121531689,Deal-F336B6,83155923,DS3,BEST_CASE,4200,2026-10-30,2026-07-02,2026-07-02,2026-07-02,2026-07-02,2026-07-02,,,,2026-08-21,3,DIRECT_TRAFFIC 60182249341,Deal-215CCA,83155923,DS3,BEST_CASE,18900,2026-12-31,2026-05-11,2026-06-03,2026-05-11,2026-06-02,2026-06-03,,,,2026-08-19,3,PAID_SEARCH 63505810445,Deal-B42F46,83155923,DS1,PIPELINE,27000,2026-10-31,2026-08-05,2026-08-05,2026-08-05,,,,,,2026-08-18,3,ORGANIC_SEARCH 56896838550,Deal-E51FB7,83155923,DS2,PIPELINE,43875,2026-10-01,2026-02-24,2026-02-26,2026-02-24,2026-02-26,,,,,2026-08-25,4,OFFLINE 62616681006,Deal-9DDE86,83155923,DS2,PIPELINE,20000,2026-10-30,2026-07-13,2026-07-13,2026-07-13,2026-07-13,,,,,2026-08-21,3,DIRECT_TRAFFIC 60647507981,Deal-44EA29,83155923,DS2,PIPELINE,60000,2026-12-31,2026-05-26,2026-06-03,2026-05-26,2026-06-03,,,,LONG(1155),2026-08-26,3,DIRECT_TRAFFIC 63327612505,Deal-F40F04,83155923,DS2,PIPELINE,8100,2026-11-30,2026-07-31,2026-07-31,2026-07-31,2026-07-31,,,,,2026-08-21,3,OFFLINE 61129535583,Deal-5EED42,83155923,DS3,BEST_CASE,16250,2026-09-30,2026-06-17,2026-07-24,2026-06-17,2026-07-01,2026-07-24,,,,2026-08-25,5,OFFLINE 62622465606,Deal-DAF1D9,83155923,DS3,BEST_CASE,3150,2026-09-18,2026-07-13,2026-07-30,2026-07-13,2026-07-13,2026-07-30,,,,2026-09-03,3,REFERRALS 63027384658,Deal-87DDD1,83155923,DS1,PIPELINE,5000,2026-11-27,2026-07-23,2026-07-23,2026-07-23,,,,,,2026-08-17,3,ORGANIC_SEARCH 63125458471,Deal-8952F0,83155923,DS3,BEST_CASE,2100,2026-09-10,2026-07-27,2026-08-12,2026-07-27,2026-07-27,2026-08-12,,,,2026-09-01,3,ORGANIC_SEARCH 60869714514,Deal-BA3DDC,83155923,DS3,BEST_CASE,23400,2026-12-31,2026-06-04,2026-06-11,2026-06-04,2026-06-11,2026-06-11,,,,2026-08-21,6,OFFLINE 56545123929,Deal-7E2131,83155923,DS3,BEST_CASE,5400,2026-10-31,2026-02-18,2026-08-10,2026-02-18,2026-03-04,2026-03-04,2026-03-20,,,2026-08-31,4,PAID_SEARCH 59502676579,Deal-7599B8,83155923,DS3,BEST_CASE,7350,2026-10-30,2026-04-23,2026-05-07,2026-04-23,2026-05-07,2026-05-07,,,LONG(1129),2026-08-18,3,PAID_SEARCH 61024657672,Deal-F9A3C1,83155923,DS3,BEST_CASE,25000,2026-10-31,2026-06-09,2026-06-15,2026-06-09,2026-06-15,2026-06-15,,,,2026-09-02,3,OFFLINE 61749892214,Deal-AF932D,83155924,DS2,PIPELINE,7225.4,2026-10-30,2026-06-29,2026-07-02,2026-06-29,2026-07-02,,,,,2026-08-25,3,ORGANIC_SEARCH 60545947298,Deal-C7F9BF,83155924,DS2,PIPELINE,3360,2026-09-30,2026-05-22,2026-06-01,2026-05-22,2026-05-22,2026-05-22,,,LONG(1299),2026-08-25,5,ORGANIC_SEARCH 63083864626,Deal-8BC9F5,83155924,DS2,PIPELINE,5616,2026-09-25,2026-07-24,2026-07-24,2026-07-24,2026-07-24,,,,,2026-08-26,3,ORGANIC_SEARCH 60177691289,Deal-342E96,83155924,DS2,PIPELINE,2700,2026-11-20,2026-05-12,2026-07-31,2026-05-12,2026-07-31,,,,LONG(1547),2026-08-12,3,OFFLINE 61418628616,Deal-FF809F,83155924,DS2,PIPELINE,7781.2,2026-10-30,2026-06-22,2026-06-22,2026-06-22,2026-06-22,,,,,2026-08-25,4,ORGANIC_SEARCH 61432459847,Deal-A71728,83155924,DS2,PIPELINE,6947.5,2026-10-30,2026-06-22,2026-06-22,2026-06-22,2026-06-22,,,,,2026-08-25,8,OTHER_CAMPAIGNS 63087338777,Deal-B25F40,83155924,DS3,PIPELINE,40000,2026-10-30,2026-07-27,2026-08-28,2026-07-27,2026-07-27,2026-08-28,,,,2026-08-28,3,OFFLINE 62939377422,Deal-CD47A6,83155924,DS2,PIPELINE,12168,2026-09-30,2026-07-21,2026-07-21,2026-07-21,2026-07-21,,,,,2026-08-25,3,DIRECT_TRAFFIC 64338498392,Deal-42326B,83155924,DS3,PIPELINE,2480.4,2026-09-30,2026-08-26,2026-08-27,2026-08-26,2026-08-26,2026-08-27,,,,2026-09-01,4,ORGANIC_SEARCH 61390497109,Deal-FA32A0,83155924,DS3,BEST_CASE,11116,2026-09-25,2026-06-22,2026-07-02,2026-06-22,2026-06-22,2026-06-30,,,,2026-09-01,4,OFFLINE 59915123992,Deal-627646,83155924,DS3,PIPELINE,11193,2026-12-30,2026-05-01,2026-06-29,2026-05-01,2026-06-29,2026-06-29,,,LONG(1422),2026-08-25,3,PAID_SEARCH 63027793424,Deal-E568D5,83155924,DS3,PIPELINE,1875,2026-11-30,2026-07-23,2026-07-23,2026-07-23,2026-07-23,2026-07-23,,,,2026-08-25,3,ORGANIC_SEARCH 63673359012,Deal-1BA595,83155924,DS2,PIPELINE,31750,2026-10-30,2026-08-10,2026-08-12,2026-08-10,2026-08-12,,,,,2026-08-25,3,ORGANIC_SEARCH 62638130500,Deal-813836,83155924,DS2,PIPELINE,32175,2026-11-30,2026-07-14,2026-07-31,2026-07-14,2026-07-31,,,,,2026-08-25,6,ORGANIC_SEARCH 61475253432,Deal-175395,83155924,DS3,PIPELINE,4779.88,2026-10-30,2026-06-24,2026-06-30,2026-06-24,2026-06-30,2026-06-30,,,,2026-08-25,9,ORGANIC_SEARCH 61180233512,Deal-2F3A66,83155924,DS3,PIPELINE,3334.8,2026-11-27,2026-06-17,2026-07-02,2026-06-17,2026-06-17,2026-07-02,,,,2026-08-25,3,OFFLINE 61432482880,Deal-D04904,83155924,DS2,PIPELINE,58529.25,2027-02-26,2026-06-22,2026-06-22,2026-06-22,2026-06-22,,,,,2026-08-25,5,DIRECT_TRAFFIC 63186780704,Deal-481E24,83155924,DS3,PIPELINE,4140,2026-09-30,2026-07-27,2026-08-06,2026-07-27,2026-07-31,2026-08-06,,,,2026-08-26,3,ORGANIC_SEARCH 63083909749,Deal-CFE1E8,83155924,DS3,PIPELINE,18000,2026-09-30,2026-07-24,2026-07-31,2026-07-24,2026-07-31,2026-07-31,,,,2026-08-25,5,ORGANIC_SEARCH 60642960148,Deal-99A240,83155924,DS2,PIPELINE,18900,2026-12-31,2026-05-26,2026-06-22,2026-05-26,2026-06-22,,,,,2026-08-31,6,ORGANIC_SEARCH 64058864408,Deal-03BA69,716654662,DS1,PIPELINE,1,2026-12-31,2026-08-17,2026-08-17,2026-08-17,,,,,,2026-09-02,3,DIRECT_TRAFFIC 64175252496,Deal-117863,716654662,DS1,PIPELINE,1,2026-11-30,2026-08-21,2026-08-21,2026-08-21,,,,,,2026-08-31,3,OFFLINE 64524478533,Deal-F17780,716654662,DS1,PIPELINE,1,2026-12-30,2026-09-01,2026-09-01,2026-09-01,,,,,,2026-09-01,3,OFFLINE 64484705048,Deal-8BA24E,716654662,DS1,PIPELINE,2880,2026-11-30,2026-08-28,2026-08-28,2026-08-28,,,,,,2026-08-28,2,DIRECT_TRAFFIC 63836931973,Deal-2B39B0,716654662,DS1,PIPELINE,1,2027-01-20,2026-08-14,2026-08-14,2026-08-14,,,,,,2026-09-04,3,ORGANIC_SEARCH 63925303692,Deal-8FDCD2,716654662,DS1,PIPELINE,1,2026-12-30,2026-08-14,2026-08-14,2026-08-14,,,,,,2026-08-21,3,DIRECT_TRAFFIC 64524667574,Deal-57FF13,701163055,DS1,PIPELINE,2100,2026-09-02,2026-09-01,2026-09-01,2026-09-01,,,,,,,,3""" eng_csv = """deal_id,emails_30d,inbound_emails_30d,calls_30d,meetings_30d,notes_90d,last_email,last_call,last_meeting,engagements_90d 47098082209,6,0,0,0,1,2026-08-31,,,43 47659847193,5,0,0,0,0,2026-09-03,,2026-07-01,52 48987890209,2,0,0,0,1,2026-09-03,,,9 49757401138,14,0,0,0,0,2026-09-03,,,39 55922600992,4,0,4,0,2,2026-09-01,2026-09-03,,19 56127407885,3,0,0,0,0,2026-08-28,,,8 56179203924,1,0,1,0,0,2026-08-18,2026-09-02,,3 56545123929,5,0,0,2,0,2026-08-31,,2026-08-13,12 56611634313,3,0,2,0,0,2026-09-03,2026-09-03,2026-06-17,24 56896838550,2,0,2,0,1,2026-08-18,2026-08-24,,13 57938907984,7,0,0,0,1,2026-08-27,,2026-08-05,26 58566953553,3,0,0,0,0,2026-08-10,,2026-08-20,33 58634203905,3,0,0,0,0,2026-09-02,,,8 58634284981,10,0,0,0,0,2026-08-31,,2026-07-27,73 58906148728,1,0,0,0,0,2026-08-31,,,18 59153674378,4,0,0,0,0,2026-09-02,,,13 59477312298,2,0,4,0,1,2026-09-01,2026-09-01,,14 59502676579,2,0,0,0,0,2026-08-18,,2026-09-10,35 59609928460,2,0,0,0,0,2026-08-17,,,9 59680080421,5,0,0,0,0,2026-09-03,,,12 59728118877,3,0,0,0,0,2026-09-02,,,10 59729775158,8,0,0,3,2,2026-09-03,,2026-09-14,40 59915123992,4,0,0,0,1,2026-08-25,,,26 60039273647,6,0,0,0,0,2026-09-02,,,22 60083540312,2,0,0,0,0,2026-09-03,,,18 60083610979,4,0,0,0,0,2026-09-02,,2026-09-22,33 60177597988,3,0,0,0,0,2026-09-02,,,13 60177691289,2,0,0,0,1,2026-08-12,,2026-07-14,19 60177822276,3,0,0,0,0,2026-09-01,2026-07-06,2026-07-06,24 60182249341,0,0,0,1,0,2026-07-02,,2026-08-19,14 60182329748,5,0,0,0,0,2026-08-31,,,11 60182332309,4,0,4,0,3,2026-08-27,2026-09-01,2026-07-06,41 60239694416,2,0,0,0,0,2026-08-18,,,11 60257789699,3,0,0,0,0,2026-08-28,,,6 60257816207,3,0,1,0,0,2026-09-02,2026-08-31,,12 60273519516,4,0,0,4,2,2026-09-04,,2026-09-14,91 60333965090,10,0,0,3,8,2026-09-03,2026-07-14,2026-08-31,121 60524834645,5,0,0,0,5,2026-08-31,,2026-07-08,78 60545947298,5,0,2,0,2,2026-08-25,2026-08-24,,19 60642960148,2,0,0,0,2,2026-08-31,,2026-0
Here are the extracted CRM write-back fields for all six transcripts:
---
**TX-001 — Deal-CFE7F4**
```json
{
"transcript_id": "TX-001",
"deal_alias": "Deal-CFE7F4",
"why_buys": [
"The big win for us would be automating anniversary and birthday awards — our HR team of three cannot keep up with it manually. (VP People)",
"Right now we track everything in a spreadsheet, and people slip through the cracks. (HR Admin)"
],
"pain_points": [
"Manual anniversary/birthday award tracking — HR team of 3 cannot keep up",
"People slip through the cracks with spreadsheet-based tracking"
],
"stakeholders": [
"VP People",
"HR Admin",
"IT lead (referenced — security review needed)"
],
"budget_signal": "$40k earmarked for engagement tools this fiscal year (VP People)",
"timeline_signal": "Ideally live before open enrollment in November (VP People)",
"competitor_mentioned": "Achievers — looked at last year, too heavy for a team their size (VP People)",
"next_step": "Security review on September 12 (agreed by VP People)",
"objections": [
"Need SSO and audit logs for IT to sign off (HR Admin)"
],
"confidence": "High — clear budget, firm timeline, next step agreed, competitor already evaluated and dismissed"
}
```
---
**TX-002 — Deal-70BB30**
```json
{
"transcript_id": "TX-002",
"deal_alias": "Deal-70BB30",
"why_buys": [
"We want to tie recognition to retention for our hourly workforce — regretted turnover there is over 30%. (Head of Total Rewards)"
],
"pain_points": [
"Regretted turnover over 30% for hourly workforce",
"No existing recognition program tied to retention"
],
"stakeholders": [
"Head of Total Rewards",
"CFO",
"Legal (referenced — pilot agreement routing)"
],
"budget_signal": "$25k pilot budget approved for this quarter (CFO)",
"timeline_signal": "Decision by end of September (CFO)",
"competitor_mentioned": null,
"next_step": "Send pilot agreement; prospect will route to legal this week (agreed by CFO)",
"objections": [
"Integration with Workday has to be rock solid — that's my one condition (CFO)"
],
"confidence": "High — budget approved, timeline firm, next step agreed, first vendor demoed; risk concentrated in Workday integration requirement"
}
```
---
**TX-003 — Deal-530B50**
```json
{
"transcript_id": "TX-003",
"deal_alias": "Deal-530B50",
"why_buys": [
"We need to make recognition visible across our 12 retail locations. (People Ops Manager)"
],
"pain_points": [
"Store managers have zero budget autonomy for on-the-spot recognition",
"Recognition not visible across 12 retail locations"
],
"stakeholders": [
"People Ops Manager",
"CEO (referenced — ultimate decision-maker on people initiatives)"
],
"budget_signal": null,
"timeline_signal": "No rush on our side until Q1 (People Ops Manager)",
"competitor_mentioned": "Bucketlist — CEO used it at her last company and liked it (People Ops Manager)",
"next_step": "Schedule a call with CEO — prospect will send two times (agreed by People Ops Manager)",
"objections": [
"The CEO has to be sold first — she decides anything people-related (People Ops Manager)"
],
"confidence": "Low — no budget signal, delayed timeline (Q1), competitor has CEO mindshare, CEO not yet engaged"
}
```
---
**TX-004 — Deal-180D02**
```json
{
"transcript_id": "TX-004",
"deal_alias": "Deal-180D02",
"why_buys": [
"We want to consolidate three separate recognition tools into one. (VP People)"
],
"pain_points": [
"Paying for three separate recognition tools, none integrate with HRIS",
"Security review took three months for last vendor"
],
"stakeholders": [
"VP People",
"IT Security Lead",
"CFO (referenced — not present, calendar pending)"
],
"budget_signal": "If under $15k annually, VP People can approve without board (VP People)",
"timeline_signal": "Procurement cycle runs 6-8 weeks minimum (IT Security Lead)",
"competitor_mentioned": null,
"next_step": null,
"objections": [
"Security review took three months for our last vendor — that's my hesitation (IT Security Lead)",
"Procurement cycle runs 6-8 weeks minimum (IT Security Lead)"
],
"confidence": "Low — no firm next step (VP People said 'maybe, no promises'), long procurement cycle, security concern unresolved, CFO not engaged"
}
```
---
**TX-005 — Deal-F8767A**
```json
{
"transcript_id": "TX-005",
"deal_alias": "Deal-F8767A",
"why_buys": [
"Automate service milestones, and give us analytics on recognition equity across departments. (HR Director)",
"Our night-shift teams feel invisible — their engagement scores run 20 points lower. (People Ops Coordinator)"
],
"pain_points": [
"Night-shift teams feel invisible; engagement scores 20 points below rest of org",
"No analytics on recognition equity across departments",
"Failed recognition rollout two years ago — exec team skeptical"
],
"stakeholders": [
"HR Director",
"People Ops Coordinator",
"Exec team (referenced — presentation scheduled)"
],
"budget_signal": "$12k approved under engagement line (HR Director)",
"timeline_signal": "Need this running before January all-hands (HR Director)",
"competitor_mentioned": "Nectar — mid-pilot currently; prospect says you'd need to beat that experience (HR Director)",
"next_step": "Present to exec team on October 2 (agreed by HR Director)",
"objections": [
"Our exec team is skeptical after a failed rollout two years ago (HR Director)"
],
"confidence": "Medium — budget and timeline clear, next step agreed, but active competitor pilot in place and exec team skeptical from prior failure"
}
```
---
**TX-006 — Deal-EE195F**
```json
{
"transcript_id": "TX-006",
"deal_alias": "Deal-EE195F",
"why_buys": [
"I'd love to cut the admin time on service awards. (HR Manager)"
],
"pain_points": [
"HR Manager personally spends 5 hours/month ordering and shipping plaques",
"Manual service award process with no automation"
],
"stakeholders": [
"HR Manager",
"COO (referenced — prefers building in-house, not yet engaged)"
],
"budget_signal": "Budget isn't the issue — time is (HR Manager). No dollar amount stated.",
"timeline_signal": "Fiscal year resets in February, so a Q1 start is realistic (HR Manager)",
"competitor_mentioned": null,
"next_step": "Send one-page overview; prospect will forward to COO this week (agreed by HR Manager)",
"objections": [
"Our COO usually prefers building things in-house (HR Manager)"
],
"confidence": "Medium — clear pain and agreed next step, budget not a blocker, but COO prefers in-house builds and is not yet engaged; no competitor but 'doing it internally' is the alternative"
}
```
---
Summary across all six deals:
| Deal | Budget | Timeline | Competitor | Next Step Agreed | Confidence |
|---|---|---|---|---|---|
| CFE7F4 | $40k | Before Nov (open enrollment) | Achievers (dismissed) | Yes — security review Sep 12 | High |
| 70BB30 | $25k pilot | Decision by end of Sep | None | Yes — pilot agreement to legal | High |
| 530B50 | None stated | Q1 (no rush) | Bucketlist (CEO mindshare) | Yes — CEO call (times TBD) | Low |
| 180D02 | <$15k (VP approval threshold) | 6-8 weeks procurement | None | No — "maybe, no promises" | Low |
| F8767A | $12k | Before Jan all-hands | Nectar (active pilot) | Yes — exec presentation Oct 2 | Medium |
| EE195F | Not an issue (no $ amount) | Q1 (Feb fiscal reset) | None (in-house build) | Yes — one-pager to COO | Medium |
1. **Deal-547B2B** — $11,200. Closest. Slack (Alex, 09:12): redlines came back clean, signing page is out, VP People confirmed signing tomorrow. CRM: DS5/COMMIT, close 2026-09-11. Left: counterparty signature. 2. **Deal-403845** — $9,000. Dana (Slack 10:02): "order form is with their finance team," moving fine. CRM: DS5/COMMIT, close 2026-09-11. Left: finance sign-off on the order form. 3. **Deal-A2B47C** — $6,360. Alex (Slack 09:44): "still warm, just normal legal-review pace." CRM: DS5/COMMIT, close 2026-09-11. Left: legal review to complete. Note: Deal-B7EBD1 ($9,000, DS5/COMMIT, 2026-09-10) has the earliest CRM close date but zero Slack mention — no real-time confirmation it's advancing, so it ranks below the three with active Slack corroboration. Deal-2465CE ($5,400, DS5/COMMIT in CRM) is explicitly blocked per Slack — champion departed, procurement froze new vendors, Dana is pulling it from commit. Not close despite CRM stage.
## Product Gap Analysis — Prospect Voice from Transcripts ### Candidate 1: SCIM user provisioning - Deal: Deal-EC3025 - Deal amount: NOT PROVIDED in the data - Prospect quote: "We need SCIM user provisioning — our security team will not approve any tool that requires manual account management." — Prospect (IT Security Lead), TG-001 - Product docs basis: "SCIM user provisioning and ADP Workforce Now integrations are NOT currently listed as supported capabilities." - Classification: REAL GAP. SCIM is not available on any tier (Core, Pro, or Enterprise). The product docs confirm it is not a supported capability. The prospect frames it as a hard security-team requirement, not a preference. This is a true product gap — the capability does not exist in the product at all. ### Candidate 2: ADP Workforce Now integration - Deal: Deal-D0D6B5 - Deal amount: NOT PROVIDED in the data - Prospect quote: "Our payroll runs on ADP Workforce Now and I don't see ADP anywhere in your integration list — that's a dealbreaker for us." — Prospect (HRIS Manager), TG-002 - Product docs basis: Supported HRIS integrations are Workday, BambooHR, Gusto, Rippling (Pro and above). "SCIM user provisioning and ADP Workforce Now integrations are NOT currently listed as supported capabilities." - Classification: REAL GAP. ADP Workforce Now is not available on any tier. The product docs explicitly list it as not supported. The prospect calls it a dealbreaker tied to their existing payroll system. This is a true product gap — the integration does not exist. ### Candidate 3: Custom report builder (recognition frequency + turnover) - Deal: Deal-CFE7F4 - Deal amount: NOT PROVIDED in the data - Prospect quote: "I tried to build a custom report combining recognition frequency with turnover and couldn't — is that possible on our current plan?" — Prospect (VP People), TG-003 - Product docs basis: "Custom report builder" is listed as Enterprise-only (— for Core and Pro, yes for Enterprise). - Classification: PLAN GATE. The capability exists in the product. It is gated to the Enterprise tier. The prospect's blocker is their current plan level, not a missing feature. Rep confirms: "The custom report builder sits on our Enterprise tier." This is an upgrade path issue, not a product gap. ### Candidate 4: Manager adoption of Slack recognition - Deal: Deal-84DBA6 - Deal amount: NOT PROVIDED in the data - Prospect quote: "We turned on the Slack integration in July, but half our managers still haven't given a single recognition — nobody ever trained them on it." — Prospect (People Ops Manager), TG-004 - Product docs basis: "Slack and Microsoft Teams integration" is available on all plans (yes for Core, Pro, Enterprise). - Classification: ROLLOUT/ENABLEMENT ISSUE. The Slack integration is live and working on the prospect's plan. The problem is that managers were never trained — an adoption and change-management failure, not a product gap. Rep response confirms: "I'll set up a manager enablement session." ### Candidate 5: Native mobile app for hourly workers - Deal: Deal-36C33F - Deal amount: NOT PROVIDED in the data - Source: The gap was raised by the REP (Alex Franklin), not the prospect: "Full transparency — we don't have a native mobile app for hourly workers yet, though it's on the roadmap." The prospect's response: "Good to know. The web version should be fine for our office staff for now." - Classification: EXCLUDED. Per the rules, rep language does not count as prospect voice. The gap was introduced by the rep, and the prospect explicitly accepted the web version as sufficient. No prospect-raised gap exists here. --- ## Summary — True Product Gaps Only two candidates qualify as real product gaps (capability does not exist on any plan): 1. SCIM user provisioning — Deal-EC3025 — Prospect (IT Security Lead) states it is a hard requirement for security approval. Product docs confirm SCIM is not supported on any tier. 2. ADP Workforce Now integration — Deal-D0D6B5 — Prospect (HRIS Manager) calls it a dealbreaker. Product docs confirm ADP is not among supported HRIS integrations on any tier. Deal amounts are not available in the provided data. The transcripts contain no amount field.
Here are the results. SNAPSHOT: 2026-09-05 7-DAY WINDOW: 2026-08-29 through 2026-09-05 (any deal whose most recent of last_email / last_call / last_meeting falls on or after Aug 29 is NOT stale; everything before Aug 29 is stale; deals with no engagement record at all are stale) Total open deals: 156 Stale deals: 75 Total stale amount: $1,344,281.03 Method: For each deal I took the max of last_email, last_call, last_meeting from the engagements table (excluding any date after the snapshot, since future-dated meetings are scheduled, not completed contact). If that max date is before Aug 29, the deal is stale. Two deals (Deal-3EED2C, Deal-57FF13) have no engagement record at all and are stale by default. The deal-level last_contacted_field was ignored per instructions. ======================================================================= BRYCE HARMON — 18 stale deals, total stale amount: $692,964.00 ======================================================================= Deal Alias Stage Amount Days Since Last Contact Deal-2D1F1B DS1 $240,000.00 81 (last contact: 2026-06-16) Deal-66D1FC DS1 $99,000.00 16 (last contact: 2026-08-20) Deal-950043 DS1 $70,000.00 19 (last contact: 2026-08-17) Deal-B23205 DS1 $45,000.00 16 (last contact: 2026-08-20) Deal-7BBDFA DS3 $37,440.00 46 (last contact: 2026-07-21) Deal-332637 DS2 $36,000.00 9 (last contact: 2026-08-27) Deal-1BEEBF DS1 $31,500.00 19 (last contact: 2026-08-17) Deal-A414F6 DS1 $25,200.00 19 (last contact: 2026-08-17) Deal-C5658B DS1 $23,400.00 16 (last contact: 2026-08-20) Deal-40522D DS3 $21,000.00 19 (last contact: 2026-08-17) Deal-C1FA6D DS1 $18,000.00 16 (last contact: 2026-08-20) Deal-01E193 DS1 $12,600.00 8 (last contact: 2026-08-28) Deal-F0EBBB DS3 $11,400.00 24 (last contact: 2026-08-12) Deal-927338 DS1 $10,920.00 18 (last contact: 2026-08-18) Deal-E25A09 DS1 $6,000.00 9 (last contact: 2026-08-27) Deal-C9C286 DS2 $5,502.00 9 (last contact: 2026-08-27) Deal-012CB1 DS1 $1.00 23 (last contact: 2026-08-13) Deal-3795AD DS2 $1.00 8 (last contact: 2026-08-28) ======================================================================= DANA MERCER — 16 stale deals, total stale amount: $279,495.00 ======================================================================= Deal Alias Stage Amount Days Since Last Contact Deal-44EA29 DS2 $60,000.00 10 (last contact: 2026-08-26) Deal-E51FB7 DS2 $43,875.00 12 (last contact: 2026-08-24) Deal-B42F46 DS1 $27,000.00 19 (last contact: 2026-08-17) Deal-BA3DDC DS3 $23,400.00 15 (last contact: 2026-08-21) Deal-9DDE86 DS2 $20,000.00 15 (last contact: 2026-08-21) Deal-215CCA DS3 $18,900.00 17 (last contact: 2026-08-19) Deal-5EED42 DS3 $16,250.00 11 (last contact: 2026-08-25) Deal-57887A DS2 $15,000.00 8 (last contact: 2026-08-28) Deal-944310 DS4 $10,500.00 33 (last contact: 2026-08-03) Deal-B7EBD1 DS5 $9,000.00 16 (last contact: 2026-08-20) Deal-3974EB DS4 $9,000.00 8 (last contact: 2026-08-28) Deal-F40F04 DS2 $8,100.00 15 (last contact: 2026-08-21) Deal-7599B8 DS3 $7,350.00 18 (last contact: 2026-08-18) Deal-87DDD1 DS1 $5,000.00 19 (last contact: 2026-08-17) Deal-F336B6 DS3 $4,200.00 15 (last contact: 2026-08-21) Deal-0660B4 DS4 $1,920.00 16 (last contact: 2026-08-20) ======================================================================= COLE INGRAM — 18 stale deals, total stale amount: $252,905.03 ======================================================================= Deal Alias Stage Amount Days Since Last Contact Deal-D04904 DS2 $58,529.25 11 (last contact: 2026-08-25) Deal-B25F40 DS3 $40,000.00 8 (last contact: 2026-08-28) Deal-813836 DS2 $32,175.00 11 (last contact: 2026-08-25) Deal-1BA595 DS2 $31,750.00 11 (last contact: 2026-08-25) Deal-CFE1E8 DS3 $18,000.00 11 (last contact: 2026-08-25) Deal-CD47A6 DS2 $12,168.00 11 (last contact: 2026-08-25) Deal-627646 DS3 $11,193.00 11 (last contact: 2026-08-25) Deal-FF809F DS2 $7,781.20 11 (last contact: 2026-08-25) Deal-AF932D DS2 $7,225.40 11 (last contact: 2026-08-25) Deal-A71728 DS2 $6,947.50 11 (last contact: 2026-08-25) Deal-8BC9F5 DS2 $5,616.00 10 (last contact: 2026-08-26) Deal-175395 DS3 $4,779.88 11 (last contact: 2026-08-25) Deal-481E24 DS3 $4,140.00 10 (last contact: 2026-08-26) Deal-C7F9BF DS2 $3,360.00 11 (last contact: 2026-08-25) Deal-2F3A66 DS3 $3,334.80 11 (last contact: 2026-08-25) Deal-342E96 DS2 $2,700.00 24 (last contact: 2026-08-12) Deal-E568D5 DS3 $1,875.00 11 (last contact: 2026-08-25) Deal-FD9F4E DS5 $1,330.00 10 (last contact: 2026-08-26) ======================================================================= ALEX FRANKLIN — 20 stale deals, total stale amount: $113,936.00 ======================================================================= Deal Alias Stage Amount Days Since Last Contact Deal-CC08D1 DS1 $24,000.00 16 (last contact: 2026-08-20) Deal-E73427 DS3 $18,000.00 10 (last contact: 2026-08-26) Deal-885F45 DS2 $9,300.00 12 (last contact: 2026-08-24) Deal-C2FF3C DS1 $8,316.00 10 (last contact: 2026-08-26) Deal-3EED2C DS2 $7,200.00 N/A (no engagement record) Deal-0D2F7A DS3 $5,100.00 12 (last contact: 2026-08-24) Deal-6C60D4 DS3 $4,800.00 12 (last contact: 2026-08-24) Deal-13FEBD DS2 $4,680.00 12 (last contact: 2026-08-24) Deal-819506 DS1 $4,400.00 8 (last contact: 2026-08-28) Deal-9D0060 DS3 $3,840.00 12 (last contact: 2026-08-24) Deal-690476 DS2 $3,600.00 18 (last contact: 2026-08-18) Deal-C6D97A DS4 $3,240.00 8 (last contact: 2026-08-28) Deal-EE195F DS3 $3,120.00 8 (last contact: 2026-08-28) Deal-278DEC DS3 $2,700.00 8 (last contact: 2026-08-28) Deal-635B8E DS3 $2,600.00 18 (last contact: 2026-08-18) Deal-6883F3 DS1 $2,400.00 16 (last contact: 2026-08-20) Deal-4A13AD DS3 $2,160.00 26 (last contact: 2026-08-10) Deal-F67D31 DS2 $1,800.00 8 (last contact: 2026-08-28) Deal-5FDCE4 DS3 $1,600.00 12 (last contact: 2026-08-24) Deal-BA571A DS4 $1,080.00 18 (last contact: 2026-08-18) ======================================================================= FARID OSMAN — 2 stale deals, total stale amount: $2,881.00 ======================================================================= Deal Alias Stage Amount Days Since Last Contact Deal-8BA24E DS1 $2,880.00 8 (last contact: 2026-08-28) Deal-8FDCD2 DS1 $1.00 15 (last contact: 2026-08-21) ======================================================================= ELENA SINCLAIR — 1 stale deal, total stale amount: $2,100.00 ======================================================================= Deal Alias Stage Amount Days Since Last Contact Deal-57FF13 DS1 $2,100.00 N/A (no engagement record) ======================================================================= PER-OWNER SUMMARY ======================================================================= Owner Stale Deals Stale Amount Bryce Harmon 18 $692,964.00 Dana Mercer 16 $279,495.00 Cole Ingram 18 $252,905.03 Alex Franklin 20 $113,936.00 Farid Osman 2 $2,881.00 Elena Sinclair 1 $2,100.00 TOTAL 75 $1,344,281.03 Notes: - Two open deals have no row in the engagements table at all: Deal-3EED2C (Alex Franklin, $7,200) and Deal-57FF13 (Elena Sinclair, $2,100). Both are stale with no calculable days-since-contact. - Future-dated meeting fields (e.g. Deal-C26D20 last_meeting=2026-09-14, Deal-57887A last_meeting=2026-09-21) were excluded from recency since they represent scheduled, not completed, contact. In every such case the deal still had a valid past last_email or last_meeting that determined staleness. - No deal had a last_email, last_call, or last_meeting exactly on 2026-08-29, so the boundary of the 7-day window does not affect any classification.
Here are the results for the 30-day window 2026-08-06 through 2026-09-05 (snapshot date 2026-09-05). Note: Two archived reps (Gavin Porter, Hugo Lindqvist) have no open deals and are excluded. Elena Sinclair has 1 open deal but no engagement record and no DS2 entries, so all her activity counts are zero. PER-REP BREAKDOWN (ranked by activities per DS2 entry, lowest = most efficient) Rank 1 -- Bryce Harmon (owner_id=119337721) Last-30d activities: 451 emails, 45 calls, 65 meetings = 561 total Activity mix: emails 80.4%, calls 8.0%, meetings 11.6% DS2 entries (last 30d): 23 Activities per DS2 entry: 561 / 23 = 24.4 Rank 2 -- Alex Franklin (owner_id=84342457) Last-30d activities: 78 emails, 17 calls, 6 meetings = 101 total Activity mix: emails 77.2%, calls 16.8%, meetings 5.9% DS2 entries (last 30d): 2 Activities per DS2 entry: 101 / 2 = 50.5 Rank 3 -- Farid Osman (owner_id=716654662) Last-30d activities: 38 emails, 0 calls, 34 meetings = 72 total Activity mix: emails 52.8%, calls 0.0%, meetings 47.2% DS2 entries (last 30d): 1 Activities per DS2 entry: 72 / 1 = 72.0 Rank 4 -- Dana Mercer (owner_id=83155923) Last-30d activities: 37 emails, 5 calls, 3 meetings = 45 total Activity mix: emails 82.2%, calls 11.1%, meetings 6.7% DS2 entries (last 30d): 0 Activities per DS2 entry: N/A (0 DS2 entries -- cannot compute) Rank 5 -- Cole Ingram (owner_id=83155924) Last-30d activities: 17 emails, 1 call, 0 meetings = 18 total Activity mix: emails 94.4%, calls 5.6%, meetings 0.0% DS2 entries (last 30d): 0 Activities per DS2 entry: N/A (0 DS2 entries -- cannot compute) Rank 6 -- Elena Sinclair (owner_id=701163055) Last-30d activities: 0 emails, 0 calls, 0 meetings = 0 total Activity mix: N/A (no activity) DS2 entries (last 30d): 0 Activities per DS2 entry: N/A (0 DS2 entries -- cannot compute) DS2 ENTRY DETAIL Bryce Harmon's 23 DS2 entries: Deal-25F752, Deal-D73B89, Deal-CA7DC0, Deal-3EED2C, Deal-7FA0C3, Deal-E531A6, Deal-5296C9, Deal-36C33F, Deal-EE195F, Deal-F436DA, Deal-317E6F, Deal-D1E6C2, Deal-D9A72E, Deal-CA5E44, Deal-4F775F, Deal-898FC5, Deal-D8ABF7, Deal-46988D, Deal-E73427, Deal-92D97D, Deal-57887A, Deal-42326B, Deal-1BA595 Alex Franklin's 2 DS2 entries: Deal-403845, Deal-1FC049 Farid Osman's 1 DS2 entry: Deal-499BF6 Dana Mercer, Cole Ingram, Elena Sinclair: 0 DS2 entries each. SUMMARY Most efficient rep: Bryce Harmon at 24.4 activities per DS2 entry (lowest ratio among reps with at least 1 DS2 entry). Highest-volume rep: Bryce Harmon with 561 total activities in the last 30 days. They are the same person. Bryce Harmon is both the most efficient (lowest activities per DS2 entry) and the highest-volume rep. No causal attribution is made.
QTD SCORECARD — Alex Franklin As of 2026-09-05 | Quarter: 2026-Q3 (Jul 1 – Sep 30) ======================================== 1. BOOKINGS VS QUOTA ======================================== Closed-won this quarter (8 deals): Deal-A1C3E5 $40,000 2026-07-15 new Deal-F2C7D8 $20,000 2026-07-24 expansion Deal-B7D2F4 $35,000 2026-07-31 new Deal-C9E1A6 $21,000 2026-08-12 new Deal-A8B4D6 $12,000 2026-08-19 expansion Deal-D4B8C2 $11,000 2026-08-21 new Deal-E6F3A9 $6,500 2026-09-02 new Deal-C5D9E2 $4,500 2026-09-03 expansion Total Bookings: $150,000 Quota: $200,000 Attainment: 75.0% Gap to quota: $50,000 Excluded: Deal-B3E6F1 ($24,000, closed 2026-06-20 — pre-quarter) ======================================== 2. NEW vs EXPANSION SPLIT ======================================== New: 5 deals | $113,500 | 75.7% Expansion: 3 deals | $36,500 | 24.3% ======================================== 3. ACTIVE PIPELINE BY STAGE ======================================== DS1: 20 deals | $284,621 DS2: 28 deals | $353,760 DS3: 67 deals | $552,705 DS4: 5 deals | $23,574 DS5: 5 deals | $45,730 ----------------------------- TOTAL: 125 deals | $1,260,390 ======================================== 4. ROLLING 90-DAY DS2-TO-WON RATE ======================================== Window: 2026-06-07 to 2026-09-05 Won (entered DS2 in window): 8 Lost (entered DS2 in window): 27 Open (entered DS2, unresolved): 76 Closed total (won + lost): 35 DS2-to-Won Rate: 8 / 35 = 22.9% ======================================== 5. WIN AND LOSS COUNTS (QTD) ======================================== Wins: 8 Losses: 27 Win rate: 8 / 35 = 22.9% Loss reason breakdown: Lost- Timing (1 year or more) 13 (48.1%) MIA 5 (18.5%) Competitor 5 (18.5%) Lost DM 2 ( 7.4%) Feature Request 1 ( 3.7%) Lost- Does not fit ICP 1 ( 3.7%) Top loss reason: "Lost- Timing (1 year or more)" — 13 of 27 losses (48.1%) ======================================== 6. ACTIVITY VOLUME BY TYPE (LAST 30 DAYS) ======================================== Emails: 807 Calls: 112 Meetings: 128 Notes: 50 Total: 1,097 By deal status: Open deals (125): emails=599, calls=54, meetings=90, notes=1 Won deals (8): emails=99, calls=33, meetings=25, notes=24 Lost deals (27): emails=109, calls=25, meetings=13, notes=25 ======================================== COACHING OBSERVATIONS ======================================== 1. Late-stage pipeline is too thin to reliably close the $50k gap. DS4 and DS5 combined hold only 10 deals worth $69,304. At a 22.9% win rate, the expected value of that late-stage pipeline is ~$15,865 — well short of the $50,000 needed. The bulk of pipeline ($552,705 across 67 deals) sits in DS3 and must be advanced to close the gap before quarter end. 2. Nearly half of all losses (13 of 27, 48.1%) are "Timing (1 year or more)" — a qualification problem, not a competitive one. These deals entered the pipeline with buyers who weren't ready to purchase within a year. Tightening DS1/DS2 qualification criteria to screen out long-horizon buyers would reduce wasted pipeline capacity and concentrate effort on near-term opportunities. 3. Call volume on open deals is disproportionately low. Across 125 open deals, only 54 calls were logged in the last 30 days — roughly 0.4 calls per deal. By comparison, the 8 won deals averaged ~4.1 calls each (33 total). The 7:1 email-to-call ratio on open deals suggests heavy reliance on asynchronous outreach; adding direct conversation could accelerate movement through the DS3 bottleneck.
DEAL THREADING ANALYSIS — September 8, 2026
Cutoff for "active": last_engaged on or after July 10, 2026 (60 days before Sep 8) AND is_former = false.
DATA GAPS: The provided files do not include deal amount or deal stage. I cannot report those fields. All recommendations for "most valuable persona to add given the stage" are made without stage data and noted as such. I assume all 14 deals are open (no status field provided to filter otherwise).
14 deals total. 3 pass threading checks. 11 flagged below.
============================================================
1. Deal-EC3025 | C-FDD0C7
Flag: SINGLE-THREADED (1 active contact)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 1
- CT-047C54, Head of Employee Experience, champion (Sep 2)
Inactive: CT-F2C1AE, Chief People Officer, economic buyer — is_former=true
Personas present: champion
Personas missing: economic buyer, HR admin, IT security, finance
Most valuable to add: economic buyer (the on-file economic buyer has gone former)
Unengaged on file: CT-6827DB, Chief People Officer, economic buyer — FITS
------------------------------------------------------------
2. Deal-92D97D | C-E23238
Flag: SINGLE-THREADED (1 active contact)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 1
- CT-01F5B4, HRIS Manager, HR admin (Aug 28)
Inactive: CT-A902AE, Head of Employee Experience, champion — last engaged Jun 1 (outside 60-day window)
Personas present: HR admin
Personas missing: economic buyer, champion, IT security, finance
Most valuable to add: economic buyer
Unengaged on file: none on file
------------------------------------------------------------
3. Deal-50D386 | C-EB10E4
Flag: UNDER-THREADED (2 active, fewer than 3)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 2
- CT-AA41B2, Head of Employee Experience, champion (Sep 1)
- CT-B9C35B, HRIS Manager, HR admin (Aug 25)
Personas present: champion, HR admin
Personas missing: economic buyer, IT security, finance
Most valuable to add: economic buyer
Unengaged on file: CT-A1C4B3, Chief People Officer, economic buyer — FITS
------------------------------------------------------------
4. Deal-D0D6B5 | C-32918E
Flag: UNDER-THREADED (3 active, but all in one persona — champion)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 3
- CT-87CED4, People Ops Manager, champion (Sep 2)
- CT-DE6D7C, Head of Employee Experience, champion (Aug 19)
- CT-FD70B2, Head of Employee Experience, champion (Aug 7)
Personas present: champion
Personas missing: economic buyer, HR admin, IT security, finance
Most valuable to add: economic buyer
Unengaged on file: CT-1FA4DB, Chief People Officer, economic buyer — FITS
------------------------------------------------------------
5. Deal-5BFE3B | C-535D36
Flag: UNDER-THREADED (2 active, fewer than 3; all in one persona — champion)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 2
- CT-57123B, People Ops Manager, champion (Aug 31)
- CT-5CE757, Head of Employee Experience, champion (Aug 12)
Personas present: champion
Personas missing: economic buyer, HR admin, IT security, finance
Most valuable to add: economic buyer
Unengaged on file: none on file
------------------------------------------------------------
6. Deal-36C33F | C-077A0E
Flag: SINGLE-THREADED (1 active contact)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 1
- CT-4FE556, IT Security Lead, IT security (Aug 15)
Inactive: CT-405B45, Head of Employee Experience, champion — is_former=true
Inactive: CT-86B22F, Chief People Officer, economic buyer — is_former=true
Personas present: IT security
Personas missing: economic buyer, champion, HR admin, finance
Most valuable to add: economic buyer (both the economic buyer and champion have gone former; only IT security remains)
Unengaged on file: CT-1DB73E, Chief People Officer, economic buyer — FITS
------------------------------------------------------------
7. Deal-885F45 | C-5E8EFB
Flag: UNDER-THREADED (2 active, fewer than 3)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 2
- CT-51C81E, VP People, economic buyer (Aug 26)
- CT-D9A0E8, People Ops Manager, champion (Aug 11)
Personas present: economic buyer, champion
Personas missing: HR admin, IT security, finance
Most valuable to add: IT security (economic buyer and champion are already engaged; IT security is the most common late-stage blocker for HR tech procurement)
Unengaged on file: CT-B3F25D, IT Security Lead, IT security — FITS
------------------------------------------------------------
8. Deal-FCBE5B | C-737030
Flag: SINGLE-THREADED (1 active contact)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 1
- CT-4A5317, People Ops Manager, champion (Aug 29)
Personas present: champion
Personas missing: economic buyer, HR admin, IT security, finance
Most valuable to add: economic buyer
Unengaged on file: none on file
------------------------------------------------------------
9. Deal-5408B0 | C-2AE3AA
Flag: UNDER-THREADED (2 active, fewer than 3)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 2
- CT-D33AE4, Head of Employee Experience, champion (Sep 1)
- CT-8742FD, HRIS Manager, HR admin (Aug 18)
Personas present: champion, HR admin
Personas missing: economic buyer, IT security, finance
Most valuable to add: economic buyer
Unengaged on file: CT-07FA76, Chief People Officer, economic buyer — FITS
------------------------------------------------------------
10. Deal-C6D97A | C-5A8FC2
Flag: UNDER-THREADED (3 active, but all in one persona — champion)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 3
- CT-223DDC, People Ops Manager, champion (Aug 31)
- CT-B03555, Head of Employee Experience, champion (Aug 20)
- CT-4E8A2B, People Ops Manager, champion (Aug 5)
Personas present: champion
Personas missing: economic buyer, HR admin, IT security, finance
Most valuable to add: economic buyer
Unengaged on file: none on file
------------------------------------------------------------
11. Deal-F9A08A | C-0D15DF
Flag: SINGLE-THREADED (1 active contact)
Amount: NOT IN DATA
Stage: NOT IN DATA
Active contacts: 1
- CT-931B10, Head of Employee Experience, champion (Sep 3)
Inactive: CT-913581, Chief People Officer, economic buyer — last engaged Jun 20 (outside 60-day window, not former)
Personas present: champion
Personas missing: economic buyer, HR admin, IT security, finance
Most valuable to add: economic buyer (the on-file economic buyer has gone cold — re-engage CT-913581 or contact the unengaged backup below)
Unengaged on file: CT-697541, Chief People Officer, economic buyer — FITS
============================================================
DEALS THAT PASSED (not flagged):
- Deal-84DBA6 | C-BE9BE0: 3 active, 3 personas (champion, economic buyer, IT security)
- Deal-4B0BEB | C-1BDFE0: 4 active, 4 personas (champion, economic buyer, HR admin, finance)
- Deal-D348E1 | C-804F29: 5 active, 5 personas (champion, economic buyer, IT security, finance, HR admin)
============================================================
SUMMARY COUNTS:
- Single-threaded (1 active): 5 deals (EC3025, 92D97D, 36C33F, FCBE5B, F9A08A)
- Under-threaded by count (<3 active): 4 deals (50D386, 5BFE3B, 885F45, 5408B0)
- Under-threaded by single persona (3 active, all champion): 2 deals (D0D6B5, C6D97A)
- Total flagged: 11
- Passed: 3
- Unengaged contacts available to fill the gap: 7 of 11 flagged deals have a matching unengaged contact on file
- 4 flagged deals have no unengaged contact on file: Deal-92D97D, Deal-5BFE3B, Deal-FCBE5B, Deal-C6D97A
Here is the analysis of Alex Franklin's last 10 calls (TT-001 through TT-010). --- WHAT THEY LEAD WITH (FIRST 5 MINUTES) 8 of 10 calls open with the same social-proof story. The quote, verbatim across all 8: "Quick one to kick off: a 400-person retailer we work with cut regretted turnover 18% in two quarters after automating milestone awards, and I wanted to walk you through exactly how they did it." -- TT-001, minute 0 (repeated in TT-002, TT-003, TT-005, TT-006, TT-007, TT-008, TT-010) The 2 exceptions: TT-004 (Deal-403845): "I put together a short agenda -- security review first, then pricing." (minute 0) TT-009 (Deal-1E2498): "You asked for straight pricing last time, so let's start there." (minute 0) On TT-005 (Deal-C61CF7), Alex adds an unsolicited competitor comparison at minute 2: "And unlike Workhuman, our pricing includes the full rewards catalog with no extra margin." -- TT-005, minute 2 (raised by Alex, not by the prospect) --- HANDLING THE THREE MOST COMMON OBJECTIONS 1. BUDGET LOCKED (4 calls: TT-001, TT-003, TT-006, TT-010) Objection (identical wording all 4 times): "Honestly, budget is locked until next fiscal year -- I can't add a new line item right now." -- TT-001, minute 6 Response (identical wording all 4 times): "Totally fair. Most teams fund this out of turnover savings -- that retailer saved about $210k in avoided backfills, which is how their finance team signed off." -- TT-001, minute 8 2. REVISIT NEXT QUARTER / OPEN ENROLLMENT (3 calls: TT-002, TT-005, TT-008) Objection (identical wording all 3 times): "This is good, but can we revisit it next quarter? Open enrollment starts in October and we're underwater." -- TT-002, minute 6 Response (identical wording all 3 times): "Makes sense. What if we scope a 90-day pilot with one department so you have internal data before next quarter's planning?" -- TT-002, minute 8 3. SPREADSHEET / GIFT CARDS -- WHY CHANGE (3 calls: TT-004, TT-007, TT-009) Objection (identical wording all 3 times): "We already do recognition with a spreadsheet and quarterly gift cards -- why would we change?" -- TT-004, minute 6 Response (identical wording all 3 times): "Spreadsheets work until they scale -- the difference is automation: milestones fire without HR lifting a finger, and you get analytics on who is being recognized." -- TT-004, minute 8 Note: TT-007 (Deal-EDC141) surfaces two objections -- the spreadsheet objection at minute 6 AND a fourth distinct objection at minute 14: "I need to think about it -- there's no urgency on our side." -- TT-007, minute 14 Alex's response: "Fair enough." (minute 15) -- no attempt to redirect. A fifth objection variant appears in TT-004 (minute 11) and TT-010 (minute 11): TT-004: "We need to see what the budget committee says before anything moves." TT-010: "We'll have to wait for the committee -- I can't commit to anything today." Alex concedes both times without proposing a next step. --- NEXT STEP AGREEMENT RATE 7 of 10 calls = 70% In all 7 successful calls, Alex asks the same close at minute 14: "Should we lock the next step -- a working session with your team this week?" -- TT-001, minute 14 (repeated in TT-002, TT-003, TT-005, TT-006, TT-008, TT-009) In all 7, the prospect agrees with the same response at minute 15: "Yes, Thursday at 2pm works -- send the invite and I'll bring our HRIS manager." -- TT-001, minute 15 (repeated in TT-002, TT-003, TT-005, TT-006, TT-008, TT-009) The 3 calls with NO next step agreed: TT-004 (Deal-403845): Alex says "Understood -- I'll leave it with you." (minute 12) TT-007 (Deal-EDC141): Alex says "Fair enough." (minute 15) TT-010 (Deal-84DBA6): Alex says "Understood, thanks for the candor." (minute 12) Pattern: all 3 no-next-step calls had a second objection surface (committee approval in TT-004 and TT-010; "no urgency" in TT-007). Alex never attempted a next-step ask after a second objection. --- COMPETITORS RAISED BY PROSPECTS Two competitors, across 2 of 10 calls: 1. Awardco -- raised in TT-003 (Deal-547B2B): "We're also in late talks with Awardco -- their rewards catalog looks bigger than yours." -- TT-003, minute 4 Alex's response: "Awardco's catalog is broad; where we win is automation and the analytics your HRIS team asked about." (minute 5) 2. Kudos -- raised in TT-007 (Deal-EDC141): "How are you different from Kudos? Our CEO used them at her last company." -- TT-007, minute 4 Alex's response: "Kudos is solid on social recognition; our difference is automated milestones plus analytics tied to retention." (minute 5) Workhuman (TT-005, minute 2) was raised by Alex, not by the prospect, so it is not counted here. --- COACHING NOTES 1. Alex does not attempt a next-step close after a second objection. On TT-004, TT-007, and TT-010, a follow-up objection surfaced at minute 11 or 14 (committee approval or "no urgency"), and Alex conceded immediately every time. He has a proven 90-day pilot frame that works for the "next quarter" objection -- he should test it here too, or at minimum propose a softer ask (send a one-pager, schedule a follow-up). Going from 7/10 to 8/10 or 9/10 on next-step rate is the single biggest lever in this data. 2. Competitor responses are one sentence and purely reactive. On Deal-547B2B the prospect said they are in "late talks" with Awardco, and Alex pivoted to features without circling back to the $210k turnover-savings story that works elsewhere. On Deal-EDC141 the prospect's CEO has personal experience with Kudos, and Alex did not probe what the CEO liked or disliked. A structured competitive response -- acknowledge, differentiate on automation/analytics, then tie back to the retailer case study -- would give him a stronger position on competitive deals, which are currently 2 of 10 and growing.
## Q3 2026 Forecast (2026-07-01 to 2026-09-30)
### COMMIT (in-quarter)
7 deals, total = $44,729.00
Deal-547B2B $11,200.00 2026-09-11 DS5
Deal-B7EBD1 $ 9,000.00 2026-09-10 DS5
Deal-403845 $ 9,000.00 2026-09-11 DS5
Deal-A2B47C $ 6,360.00 2026-09-11 DS5
Deal-2465CE $ 5,400.00 2026-09-10 DS5
Deal-A5E80A $ 2,520.00 2026-09-11 DS1
Deal-499BF6 $ 1,249.00 2026-09-30 DS2
Sum: 11,200 + 9,000 + 9,000 + 6,360 + 5,400 + 2,520 + 1,249 = $44,729.00
### BEST_CASE (in-quarter)
24 deals, total = $203,565.00
### PIPELINE (in-quarter)
23 deals, total = $201,637.40 — counts zero toward forecast.
### Deal counts in Q3
COMMIT: 7
BEST_CASE: 24
PIPELINE: 23
Total: 54
### Weighted forecast
Forecast = 100% x COMMIT + 35% x BEST_CASE
= $44,729.00 + 0.35 x $203,565.00
= $44,729.00 + $71,247.75
= $115,976.75
### Excluded deals (close date outside Q3)
Count: 32
Total amount: $227,575.00
Notable: Deal-D348E1 ($13,770, COMMIT, close 2026-10-15) is a COMMIT deal
pushed into Q4 — it would have raised the in-quarter COMMIT total to
$58,499.00 and the weighted forecast to $129,746.75 had it closed in Q3.
The remaining 31 excluded deals are PIPELINE (20) or BEST_CASE (11).
### Top 5 BEST_CASE deals by amount (in Q3)
1. Deal-2D7423 $38,935.00 2026-09-30
2. Deal-25F752 $24,000.00 2026-09-25
3. Deal-E53952 $19,656.00 2026-09-30
4. Deal-5EED42 $16,250.00 2026-09-30
5. Deal-FA32A0 $11,116.00 2026-09-25
Subtotal of top 5: $109,957.00 (54% of the $203,565.00 BEST_CASE total),
meaning the weighted forecast is concentrated in a handful of deals —
if any of the top 2 slip, the forecast drops materially.
## Data quality
85 of 86 deals have a blank owner field (only Deal-C9C286 has "Bryce Harmon"), making rep-level accountability and pipeline coaching impossible. Two COMMIT deals sit in early stages — Deal-A5E80A in DS1 and Deal-499BF6 in DS2 — which contradicts the COMMIT category's implication of high close confidence and inflates the forecast with deals that have not passed discovery. 71 of 86 deals have zero why_buys_chars, meaning there is no documented buyer motivation for the vast majority of pipeline, so the forecast category assignments are not backed by qualification evidence. One COMMIT deal (Deal-D348E1, $13,770) has already slipped to 2026-10-15, and 12 of the 24 in-quarter BEST_CASE deals close on 2026-09-30 (the last day of the quarter), a classic sandbagging or slippage pattern that would make the $71,247.75 BEST_CASE contribution unreliable if run unattended.
ACTIVATION HYPOTHESIS TEST — plg_company_cohort_2023.csv
Signal definitions (per hypothesis):
- Givers signal: m1_users >= 5
- Redemption signal: m1_redemptions >= 1
- Retained at 24 months: current_status = 'active'
EXCLUSIONS
0 companies excluded. All 220 rows have valid integer values for m1_users and m1_redemptions. No missing data in either signal field.
FULL 2x2 TABLE
| Redemption >= 1 | Redemption = 0 | Row totals
------------------------|------------------|-----------------|----------
Givers >= 5 | 47 cos, 31 active| 49 cos, 23 active| 96 cos, 54 active
| 66.0% retention | 46.9% retention | 56.2% retention
------------------------|------------------|-----------------|----------
Givers < 5 | 29 cos, 9 active | 95 cos, 38 active| 124 cos, 47 active
| 31.0% retention | 40.0% retention | 37.9% retention
------------------------|------------------|-----------------|----------
Column totals | 76 cos, 40 active| 144 cos, 61 active| 220 cos, 101 active
| 52.6% retention | 42.4% retention | 45.9% overall
CELL-BY-CELL DETAIL
Both signals (givers >= 5 AND redemption >= 1):
Cohort size: 47
Retained: 31/47 = 66.0%
Givers-only (givers >= 5, redemption = 0):
Cohort size: 49
Retained: 23/49 = 46.9%
Redemption-only (givers < 5, redemption >= 1):
Cohort size: 29
Retained: 9/29 = 31.0%
Neither (givers < 5, redemption = 0):
Cohort size: 95
Retained: 38/95 = 40.0%
SINGLE SIGNAL WITH LARGEST RETENTION LIFT
Givers signal (m1_users >= 5):
Present: 54/96 = 56.2%
Absent: 47/124 = 37.9%
Lift: +18.3 percentage points
Redemption signal (m1_redemptions >= 1):
Present: 40/76 = 52.6%
Absent: 61/144 = 42.4%
Lift: +10.3 percentage points
The givers signal (m1_users >= 5) has the largest single-signal retention lift at +18.3 pp, nearly double the redemption signal's +10.3 pp.
The hypothesis is supported by the data: companies with both signals retain at 66.0% vs 40.0% for neither — a +26.0 pp gap. The both-signals cell (66.0%) also beats each single-signal cell (givers-only 46.9%, redemption-only 31.0%), consistent with a compounding effect.
Notable anomaly: redemption-only (31.0%) retains worse than neither (40.0%). Small companies (< 5 users) that nonetheless had a redemption show the lowest retention of any cell, below even the no-signal baseline.
WHAT THIS DOES PROVE
- Within this 220-company 2023 cohort, having 5+ m1 users is the stronger individual correlate of 24-month retention (+18.3 pp lift).
- The combination of both signals is associated with the highest retention rate observed (66.0%).
- The data is internally consistent with the activation hypothesis: more early engagement signals map to higher retention in a monotonic fashion for the givers axis.
WHAT THIS DOES NOT PROVE
- Causation. Companies with 5+ m1 users may share confounders (larger team size, stronger product-market fit, better onboarding support, higher initial spend) that independently drive retention. No regression or matching was performed to isolate the signal's effect.
- That the redemption signal independently helps. Redemption-only retention (31.0%) is below the no-signal baseline (40.0%), suggesting redemptions without a sufficient user base may be a negative indicator, or that the two signals are not independent.
- Generalizability beyond this single 2023 cohort. No other cohorts, time periods, or segments were tested.
- That non_renewing companies (3 in this extract: C-0B2078FB, C-0A96134F, C-0BEAF685) are correctly classified as "not retained." They are not active and not cancelled — they sit in a middle state. The analysis treats them as not retained per the stated rule (active = retained), but their inclusion in the denominator could affect rates if they represent a distinct outcome.
ARR RECONCILIATION AS OF 2026-09-05
====================================
TOTALS
------
CRM ARR (sum of hubspot_arr): $603,581.76
Billing ARR (active subs, MRR x 12): $604,739.28
VARIANCE (CRM - Billing): -$1,157.52
Note: 2 subscriptions (SUB-000E, SUB-000F) are cancelled and excluded
from the billing ARR total. Including them, all-sub billing ARR is
$617,897.76, but the reconciliation uses active-only.
DECOMPOSITION (sums to -$1,157.52)
-----------------------------------
1. STATUS MISMATCH +$13,158.48
Cancelled subscriptions still carrying CRM ARR.
Company Sub Billing ARR CRM ARR Diff
C-0C8323BF SUB-000E $4,905.24 $4,905.24 +$4,905.24
C-0DC4FB8C SUB-000F $8,253.24 $8,253.24 +$8,253.24
2. MISSING CRM RECORDS -$28,449.24
Active billing subscription with no matching CRM company record.
Company Sub Billing ARR
C-21629AA4 SUB-0004 $28,449.24
3. MISSING BILLING RECORDS +$16,497.24
CRM company record with no matching billing subscription.
Company CRM ARR
C-0D5BBE3A $16,497.24
4. ROUNDING / SMALL ADJUSTMENTS +$36.00
Matched active accounts with small ARR differences (likely
manual CRM adjustments or rounding).
Company Sub Billing ARR CRM ARR Diff
C-0D66DF9E SUB-0005 $23,184.00 $23,200.00 +$16.00
C-14D70CE0 SUB-0008 $18,180.00 $18,200.00 +$20.00
5. OTHER (material discrepancy) -$2,400.00
Matched active account with a large unexplained variance.
Company Sub Billing ARR CRM ARR Diff
C-0F7269D7 SUB-0006 $26,796.00 $24,396.00 -$2,400.00
CHECK: 13,158.48 - 28,449.24 + 16,497.24 + 36.00 - 2,400.00 = -1,157.52 ✓
MISMATCHED ACCOUNTS WITH SUGGESTED OWNERS
-----------------------------------------
No owner assignment data was provided in either file. Suggested
functional owners are based on mismatch type:
Company Issue Suggested Owner
C-0C8323BF Cancelled sub, CRM ARR Customer Success (cleanup)
still populated
C-0DC4FB8C Cancelled sub, CRM ARR Customer Success (cleanup)
still populated
C-21629AA4 Active billing sub, RevOps (create CRM record
no CRM record or confirm alias mapping)
C-0D5BBE3A CRM record, no billing Billing Ops (confirm sub
subscription alias or create sub)
C-0D66DF9E $16 ARR adjustment RevOps (verify amendment)
C-14D70CE0 $20 ARR adjustment RevOps (verify amendment)
C-0F7269D7 $2,400 discrepancy Account Manager / CS
(billing > CRM) (reconcile amendment or
discount not reflected in
CRM)
BUSINESS RULE VIOLATIONS
------------------------
Rule: Any subscription with term != 12 months must have
cf_agreement_end_date populated.
VIOLATION SUB-0002 C-1794A52C term=24mo cf_agreement_end_date=EMPTY
VIOLATION SUB-0019 C-22170CA1 term=36mo cf_agreement_end_date=EMPTY
Compliant (for reference):
SUB-000C C-0DB48281 term=24mo cf_agreement_end_date=2027-11-30
SUB-001A C-0FC4DBB8 term=36mo cf_agreement_end_date=2027-11-30
2 violations out of 4 non-12-month subscriptions.
Pulse check engagement has the largest relative move at -15.31%, driven entirely by the enterprise size_band, which collapsed from 0.5500 to 0.2743 (-50.13%). SMB (-0.22%) and mid_market (+0.21%) were essentially flat. All 28 companies are tier_three, so plan_tier does not differentiate. KVM Summary: 2026-08 vs 2026-07 (cross-company averages, n=28) KVM Jul Aug Abs Chg Rel Chg Dir giving_rate 0.60230 0.60271 +0.00042 +0.07% up redemptions_per_user 1.72998 1.73016 +0.00018 +0.01% up one_to_one_engagement 0.44689 0.44718 +0.00029 +0.06% up pulse_engagement 0.60059 0.50861 -0.09198 -15.31% down Pulse engagement by size_band: Band Jul Aug Rel Chg smb 0.65879 0.65731 -0.22% mid_market 0.59299 0.59424 +0.21% enterprise 0.54998 0.27428 -50.13% The first three KVMs are effectively flat (all within +/-0.07%). Pulse engagement's -15.31% relative drop is the outlier, and the enterprise segment (-50.13%) is the sole driver -- every enterprise company fell from ~0.53-0.57 to ~0.26-0.29. The data does not explain why enterprise pulse collapsed; it only shows that it did.
REDEMPTION SECTION — WEEKLY REWARDS REPORT Last completed month: 2026-08 (August 2026). All 378 redemptions in the dataset fall within 2026-01-01 through 2026-08-31; none are excluded. REDEMPTION COUNT 378 redemptions (YTD through Aug 2026) TOTAL SPEND $27,846.00 Sum of all amount_usd values across 378 rows. UNIQUE REDEEMERS 235 unique user_key values REDEMPTIONS PER REDEEMER 1.61 (378 / 235 = 1.6085, rounded to 2 decimals) PROVIDER MIX (% OF SPEND) custom $10,873.00 39.0% 37 redemptions Tremendous $8,505.00 30.5% 192 redemptions Snappy $5,238.00 18.8% 59 redemptions TangoCard $3,230.00 11.6% 90 redemptions Total spend: $27,846.00 Shares sum: 39.0 + 30.5 + 18.8 + 11.6 = 99.9% (rounding; exact sum = 100.0%) TOP 5 COUNTRIES BY REDEMPTIONS 1. US 244 redemptions 2. CA 24 redemptions 3. AU 21 redemptions 4. GB 17 redemptions 5. NL 17 redemptions GB and NL are tied at 17; both are shown. Top 5 accounts for 323 of 378 redemptions (85.4%).
CHURN-SAVE ELIGIBILITY ANALYSIS
Snapshot date: 2026-09-05 | 120-day cutoff: 2027-01-03
ELIGIBILITY RULES APPLIED
R1: health_score < 60
R2: churn_save_eligible_amount > 0
R3: renewal_date on or before 2027-01-03 (within 120 days of snapshot)
An account must pass ALL THREE to qualify.
=========================================================
QUALIFYING ACCOUNTS — 8 of 30
Total eligible amount at stake: $224,601.00
Total ARR exposed: $454,380.00
=========================================================
1. C-0F6C0F34
ARR: $86,741 | Eligible: $49,707 (57% of ARR)
Health: 51 | Renewal: 2026-10-03 (28 days out)
Usage: growing | Util: 308/395 = 78% | Champion: INACTIVE
PLAY: Executive touch
SIGNAL: champion_active=false — usage is growing and utilization
is healthy, so the risk driver is loss of internal sponsor, not
adoption. Re-engagement at exec level is the lever.
2. C-0B827671
ARR: $72,088 | Eligible: $25,365 (35% of ARR)
Health: 56 | Renewal: 2026-11-14 (70 days out)
Usage: declining | Util: 113/202 = 56% | Champion: active
PLAY: Usage revival
SIGNAL: usage_trend_3m=declining + utilization 56% — champion
is active so relationship is intact; the decline is in product
engagement. Drive adoption before renewal.
3. C-0B360C78
ARR: $60,427 | Eligible: $35,748 (59% of ARR)
Health: 57 | Renewal: 2026-10-28 (53 days out)
Usage: growing | Util: 246/327 = 75% | Champion: active
PLAY: Commercial concession
SIGNAL: eligible=59% of ARR (highest proportion of any
qualifying account) despite growing usage, 75% utilization, and
active champion. Health 57 with strong engagement signals points
to a commercial/value-perception gap, not adoption or
relationship.
4. C-0B0F1BAB
ARR: $15,391 | Eligible: $5,494 (36% of ARR)
Health: 38 | Renewal: 2026-09-23 (18 days out)
Usage: flat | Util: 238/363 = 66% | Champion: INACTIVE
PLAY: Executive touch
SIGNAL: health_score=38 (lowest of any qualifying account) +
champion_active=false. Severe health deterioration combined
with no active champion signals relationship breakdown; usage
is flat but not collapsed, so the priority is rebuilding
sponsorship. Renewal is in 18 days — urgent.
5. C-0CA21961
ARR: $31,501 | Eligible: $16,829 (53% of ARR)
Health: 58 | Renewal: 2026-12-28 (114 days out)
Usage: flat | Util: 84/325 = 26% | Champion: active
PLAY: Usage revival
SIGNAL: utilization=26% (84 of 325 seats) + usage_trend=flat.
Champion is active so the relationship is not the issue; massive
underutilization is the risk driver. Only 84 seats in use out of
325 licensed.
6. C-0E9C27D1
ARR: $75,093 | Eligible: $41,235 (55% of ARR)
Health: 39 | Renewal: 2026-09-24 (19 days out)
Usage: flat | Util: 134/157 = 85% | Champion: active
PLAY: Commercial concession
SIGNAL: eligible=55% of ARR + health=39 despite 85% utilization
and active champion. High engagement and active sponsorship but
very low health score suggests the customer perceives a
value/price mismatch. Renewal is in 19 days — urgent.
7. C-0CEF69FD
ARR: $79,324 | Eligible: $32,621 (41% of ARR)
Health: 53 | Renewal: 2026-11-21 (77 days out)
Usage: growing | Util: 97/136 = 71% | Champion: INACTIVE
PLAY: Executive touch
SIGNAL: champion_active=false — usage is growing and
utilization is reasonable (71%), so adoption is not the primary
problem. Loss of champion is the risk driver; exec-level
re-engagement needed.
8. C-0D3278C7
ARR: $33,815 | Eligible: $17,602 (52% of ARR)
Health: 54 | Renewal: 2026-11-12 (68 days out)
Usage: declining | Util: 126/380 = 33% | Champion: active
PLAY: Usage revival
SIGNAL: usage_trend_3m=declining + utilization=33% (126 of 380
seats). Champion is active so relationship is intact; declining
engagement and low seat usage are the risk drivers.
PLAY SUMMARY
Executive touch (3 accounts): C-0F6C0F34, C-0B0F1BAB, C-0CEF69FD
Eligible at stake: $49,707 + $5,494 + $32,621 = $87,822
Usage revival (3 accounts): C-0B827671, C-0CA21961, C-0D3278C7
Eligible at stake: $25,365 + $16,829 + $17,602 = $59,796
Commercial concession (2 accounts): C-0B360C78, C-0E9C27D1
Eligible at stake: $35,748 + $41,235 = $76,983
TOTAL eligible at stake: $87,822 + $59,796 + $76,983 = $224,601
URGENCY NOTE: Two accounts renew within 20 days — C-0B0F1BAB
(18 days, health 38) and C-0E9C27D1 (19 days, health 39). Both
need immediate action regardless of play type.
=========================================================
AT-RISK (health < 60) BUT DO NOT QUALIFY — 7 accounts
Total ARR exposed (not actionable under churn-save): $276,707
=========================================================
C-0BC71BDD
Health: 55 | ARR: $54,515 | Eligible: $0 | Renewal: 2026-10-27 (52d)
Usage: flat | Util: 59/197 = 30% | Champion: INACTIVE
FAILS: R2 (churn_save_eligible_amount = 0). Despite health 55,
low utilization (30%), and inactive champion, no churn-save
budget is allocated. Renewal is within 120 days (R3 passes).
C-0BA71F12
Health: 52 | ARR: $17,061 | Eligible: $6,824 | Renewal: 2027-04-11 (218d)
Usage: declining | Util: 23/98 = 23% | Champion: active
FAILS: R3 (renewal 218 days out, beyond 120-day window). Has
eligible budget ($6,824) and declining usage (23% util), but
renewal is too far out to trigger churn-save under current rules.
C-0F6694C3
Health: 43 | ARR: $11,243 | Eligible: $0 | Renewal: 2027-03-21 (197d)
Usage: declining | Util: 39/96 = 41% | Champion: active
FAILS: R2 (eligible = 0) AND R3 (renewal 197 days out). Health
43 with declining usage, but no eligible budget and renewal
outside the window.
C-0BE96399
Health: 54 | ARR: $52,319 | Eligible: $0 | Renewal: 2026-10-29 (54d)
Usage: declining | Util: 43/154 = 28% | Champion: active
FAILS: R2 (eligible = 0). Declining usage and only 28%
utilization with renewal in 54 days, but no churn-save budget
allocated. High ARR at risk with no save mechanism available.
C-0F876796
Health: 47 | ARR: $49,895 | Eligible: $19,958 | Renewal: 2027-02-06 (154d)
Usage: declining | Util: 22/95 = 23% | Champion: INACTIVE
FAILS: R3 (renewal 154 days out, beyond 120-day window). Has
$19,958 in eligible budget, but renewal is 34 days past the
cutoff. Worst combination: declining usage, 23% util, inactive
champion, health 47.
C-0FCCD2DF
Health: 43 | ARR: $65,957 | Eligible: $0 | Renewal: 2027-04-23 (230d)
Usage: flat | Util: 27/63 = 43% | Champion: INACTIVE
FAILS: R2 (eligible = 0) AND R3 (renewal 230 days out). Health
43 with inactive champion and low utilization, but no budget
and renewal far out.
C-10A56B0F
Health: 54 | ARR: $25,717 | Eligible: $0 | Renewal: 2026-12-12 (98d)
Usage: declining | Util: 85/176 = 48% | Champion: INACTIVE
FAILS: R2 (eligible = 0). Renewal is within 120 days (R3
passes) and usage is declining with inactive champion, but no
churn-save budget allocated.
NON-QUALIFYING SUMMARY BY FAILURE REASON
Fails R2 only (eligible=0, renewal within 120d):
C-0BC71BDD ($54,515 ARR), C-0BE96399 ($52,319), C-10A56B0F ($25,717)
→ 3 accounts, $132,551 ARR. Renewal is imminent but no save budget.
Fails R3 only (has eligible budget, renewal too far out):
C-0BA71F12 ($17,061, $6,824 eligible), C-0F876796 ($49,895, $19,958)
→ 2 accounts, $66,956 ARR, $26,782 eligible (currently inaccessible).
Fails both R2 and R3:
C-0F6694C3 ($11,243), C-0FCCD2DF ($65,957)
→ 2 accounts, $77,200 ARR. No budget and renewal far out.
EXPANSION KIT — C-0DDFC9A7 1. SEAT COVERAGE Licensed: 150 | Headcount: 400 | Coverage: 37.5% (150 / 400) Only 37.5% of the org is licensed — 250 employees have no seat. 2. USAGE HEALTH (two lines) - Monthly active users grew from 88 (Mar) to 126 (Aug) — +38 users, +43.2% over five months, averaging ~7.6 new actives/month. - August utilization: 126 of 150 seats = 84% — the account is approaching license capacity at current growth pace. 3. HEADROOM - Seats: 150 licensed − 126 active = 24 seats remaining - Per-seat rate: $9,000 ARR / 150 seats = $60/seat/year - Headroom ARR at current rate: 24 × $60 = $1,440 (before any expansion) - Beyond 24 seats, every additional seat = $60 ARR/year; reaching full headcount (400) would add 250 seats = $15,000 ARR. 4. WHO REPLIED — CAN SHE BUY? Maria S. (People Operations Coordinator) replied on 2026-09-02. She explicitly states she is not the purchasing decision-maker. Budget and seat expansion sit with Dana R., VP People. Maria offered to introduce Dana. Maria is a champion — she confirmed the team loves Bonusly and that Dana has already been asking about usage numbers. 5. RIGHT BUYER FROM CONTACTS Dana R., VP People — economic buyer for budget and seat expansion. Last engaged 2026-05-18 (3.5 months ago — re-engagement is overdue). Maria S. is the internal champion to facilitate the intro. Sam K. (Office Manager, last engaged 2025-11-03) is not relevant to this motion. 6. REPLY EMAIL (under 150 words) Subject: RE: Growing your team's recognition program Hi Maria, Thanks for the kind words — great to hear the recognition feed is staying busy every week. One number jumped out from our side: monthly active users climbed from 88 in March to 126 in August — a 43% increase in five months. You're now at 84% of your 150 licensed seats, with 24 seats of headroom remaining. I'd welcome an introduction to Dana R. whenever the timing works for her. No urgency — I'd just like to walk her through the usage trends and hear what her team is planning for the rest of the year. Thanks again for the help, Cole Word count: 107 --- ARITHMETIC SUMMARY - Coverage: 150 / 400 = 37.5% - Per-seat rate: $9,000 / 150 = $60/seat/year - Seat headroom: 150 − 126 = 24 seats - ARR headroom: 24 × $60 = $1,440 - Usage growth: (126 − 88) / 88 = 43.2% - Aug utilization: 126 / 150 = 84%
ONBOARDING READINESS BRIEF — C-0D284E42 Data as of 2026-09-04 (last usage data point). Signup: 2026-08-11 (Day 1). ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT IS COMPLETE (backed by data fields) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1. Slack integration — CONNECTED Field: integration_slack = 2026-08-12 (Day 2) 2. Allowance set — DONE Field: allowance_set = 2026-08-13 (Day 3) 3. Admins added — DONE Field: admins_added = 2 4. First recognition — GIVEN Field: first_recognition_at = 2026-08-15 14:22 (Day 5) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT IS NOT COMPLETE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1. HRIS integration — NOT CONNECTED Field: integration_hris is empty. No date recorded. 2. First redemption — NOT OCCURRED Field: first_redemption_at is empty. No redemption recorded. Context: 20 days have elapsed since first recognition (Aug 15 → Sep 4) with no redemption. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ EARLY ENGAGEMENT SIGNALS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Active givers (onboarding_usage.csv, 25 consecutive days Aug 11 – Sep 4): - Zero idle days: active_givers > 0 every single day for 25 days. - Growth: 3 → 15 active givers (5x) from Day 1 to Day 25. - First 7 days avg (Aug 11–17): (3+3+4+4+5+4+7)/7 = 30/7 = 4.3/day - Last 7 days avg (Aug 29–Sep 4): (11+13+11+13+13+15+15)/7 = 91/7 = 13.0/day - Week-over-week acceleration: 4.3 → 13.0 = 3.0x - Peak: 15 active givers (Sep 3, Sep 4) — the two most recent days - Days with 10+ active givers: 7 (all in the last 10 days: Aug 26, 29, 30, Sep 1–4) - Trend is consistently upward; no sustained dropback below prior-week levels after Week 1. Summary: Adoption is accelerating, not plateauing. Giver base has tripled in the last two weeks and hit a new high in the most recent two days. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ THREE THINGS TO COVER ON THE CALL ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1. HRIS INTEGRATION — the missing structural piece Slack is live but HRIS is not connected. Without HRIS, user provisioning, deprovisioning, and allowance syncing are manual. With active givers already at 15 and growing, manual management will not scale. Ask: what is blocking HRIS, what system are they on, and what is the realistic timeline to connect. Offer to bring in integration support if needed. 2. FIRST REDEMPTION — the engagement gap Recognition is flowing (first recognition on Day 5, 20 days of sustained giving), but no employee has redeemed yet. This is the critical gap between activity and perceived value. Possible causes to probe: catalog not configured or too limited, employees do not have enough accumulated points, awareness gap (employees don't know how to redeem), or a cultural hesitation around claiming rewards. Ask the champion to test a redemption themselves before the call or walk through the catalog live. 3. SUSTAIN AND BROADEN ADOPTION Active givers grew 5x (3 → 15) with no signs of plateau, but only 2 admins are managing the program. Recommend: (a) add 1–2 more admins to match the growing user base, (b) identify the 15 active givers and ask them to nominate or invite non-participants, (c) set a 30-day target — e.g., 25 active givers and at least 5 redemptions by Oct 4 — so there is a measurable next milestone. The momentum is strong; the risk is that it stays concentrated among early adopters without structural support to broaden it.
90-DAY RENEWAL RISK BRIEF
Reporting period: Sep 9 - Dec 9, 2026 | 20 accounts | Data as of Aug 2026
===================================================================
DATE DISAGREEMENTS (5 of 20 accounts)
===================================================================
All 5 disagreements are multi-year contracts. Per the known rule, CZ
renewal dates are wrong for multi-year accounts; Chargebee is trusted.
The 15 non-multi-year accounts agree across both systems.
C-0B7D2C30 CZ 2026-09-10 CB 2026-09-15 -> Using CB (multi-year, 36mo)
C-0BCDB8C2 CZ 2027-09-18 CB 2026-09-18 -> Using CB (multi-year, 36mo)
CZ is a FULL YEAR off (2027 vs 2026)
C-0D2AB865 CZ 2026-09-10 CB 2026-09-22 -> Using CB (multi-year, 24mo)
C-0BBE3E60 CZ 2027-09-26 CB 2026-09-26 -> Using CB (multi-year, 24mo)
CZ is a FULL YEAR off (2027 vs 2026)
C-0F5D2323 CZ 2026-09-10 CB 2026-09-29 -> Using CB (multi-year, 24mo)
===================================================================
PER-ACCOUNT RENEWAL DETAIL
===================================================================
Seat util = seats_used / seats. 3-mo trend = Jun->Jul->Aug 2026
active users, with % change Jun-to-Aug.
1. C-0B7D2C30 | Dana Mercer | ARR $65,901 | Renewal 2026-09-15 (CB)
Seat util: 57.6% (274/476) | Trend: 97->94->84 (-13.4%) declining
RISK: HIGH -- Usage down 13% over 3 months and only 58% of seats
in use; multi-year contract masks engagement decay.
2. C-0BCDB8C2 | Cole Ingram | ARR $54,427 | Renewal 2026-09-18 (CB)
Seat util: 54.7% (232/424) | Trend: 127->118->110 (-13.4%) declining
RISK: HIGH -- Active users falling 13% with barely half of seats
utilized; CZ date was a full year wrong, risking missed prep.
3. C-0D2AB865 | Elena Sinclair | ARR $38,022 | Renewal 2026-09-22 (CB)
Seat util: 61.4% (250/407) | Trend: 125->117->109 (-12.8%) declining
RISK: HIGH -- Consistent monthly usage decline (-13% over 3 months)
despite moderate seat fill; downward trajectory is unbroken.
4. C-0BBE3E60 | Dana Mercer | ARR $30,993 | Renewal 2026-09-26 (CB)
Seat util: 64.9% (74/114) | Trend: 39->35->33 (-15.4%) declining
RISK: HIGH -- Steepest 3-month decline in the book (-15%) on a
small account; low absolute active-user count (33) leaves little
buffer before disengagement.
5. C-0F5D2323 | Cole Ingram | ARR $90,647 | Renewal 2026-09-29 (CB)
Seat util: 28.5% (111/390) | Trend: 20->21->18 (-10.0%) declining
RISK: HIGH -- Largest ARR in the September cohort at $90.6K with
only 28.5% seat utilization and 18 active users on 390 seats;
severe over-provisioning signals low perceived value.
6. C-0EC6999D | Elena Sinclair | ARR $79,419 | Renewal 2026-10-03 (both agree)
Seat util: 27.7% (31/112) | Trend: 17->16->15 (-11.8%) declining
RISK: HIGH -- Second-lowest seat utilization in the book (27.7%)
with active users declining 12%; $79K ARR on 112 seats with only
31 in use is a contraction candidate.
7. C-0B20DB64 | Dana Mercer | ARR $21,770 | Renewal 2026-10-07 (both agree)
Seat util: 56.6% (214/378) | Trend: 294->298->294 (+0.0%) stable
RISK: MEDIUM -- Usage is flat and healthy in absolute terms (294
active users) but only 57% of provisioned seats are used; modest
ARR limits downside but seat waste invites downsizing.
8. C-0BBC4E7A | Cole Ingram | ARR $56,374 | Renewal 2026-10-10 (both agree)
Seat util: 67.7% (228/337) | Trend: 142->141->139 (-2.1%) stable
RISK: MEDIUM -- Usage is essentially flat but drifting down
slightly; 68% seat utilization is adequate but not strong enough
to rule out a downgrade at renewal.
9. C-0FD551AB | Elena Sinclair | ARR $48,815 | Renewal 2026-10-14 (both agree)
Seat util: 55.9% (210/376) | Trend: 123->122->126 (+2.4%) stable
RISK: MEDIUM -- Usage ticked up slightly in August but seat
utilization is below 60%; the uptick is too small to confirm
recovery.
10. C-0F9F8F13 | Dana Mercer | ARR $46,230 | Renewal 2026-10-18 (both agree)
Seat util: 56.5% (199/352) | Trend: 185->185->182 (-1.6%) stable
RISK: MEDIUM -- Active-user count is high relative to seats used
(182 of 199 seats used have active users) but total seat
utilization is only 57%; flat trend suggests no momentum.
11. C-0BC34584 | Cole Ingram| ARR $16,740 | Renewal 2026-10-22 (both agree)
Seat util: 66.2% (327/494) | Trend: 104->104->106 (+1.9%) stable
RISK: MEDIUM -- Active users (106) are far below seats used (327),
suggesting many "used" seats are inactive; low ARR ($16.7K) limits
financial risk but the utilization gap is a downgrade signal.
12. C-0B7A7546 | Elena Sinclair | ARR $35,062 | Renewal 2026-10-25 (both agree)
Seat util: 88.8% (182/205) | Trend: 64->65->63 (-1.6%) stable
RISK: LOW -- Highest seat utilization in the book (88.8%) with
stable usage; account is well-adopted relative to its footprint.
13. C-0B369871 | Dana Mercer | ARR $85,128 | Renewal 2026-10-29 (both agree)
Seat util: 75.1% (317/422) | Trend: 326->330->333 (+2.1%) stable
RISK: LOW -- Strong absolute usage (333 active users, growing
modestly) with 75% seat utilization; largest healthy-account ARR
in the October cohort.
14. C-0B144C78 | Cole Ingram| ARR $30,899 | Renewal 2026-11-02 (both agree)
Seat util: 75.4% (169/224) | Trend: 101->101->106 (+5.0%) growing
RISK: LOW -- Only account with a clear growth signal (+5% over
3 months) and solid 75% seat utilization; momentum is positive.
15. C-0FC4DBB8 | Elena Sinclair | ARR $94,732 | Renewal 2026-11-05 (both agree)
Seat util: 76.7% (356/464) | Trend: 189->191->193 (+2.1%) stable
RISK: LOW -- Largest ARR in the entire book ($94.7K) with stable,
slightly growing usage and 77% seat utilization; core account.
16. C-0D5BBE3A | Dana Mercer | ARR $39,740 | Renewal 2026-11-09 (both agree)
Seat util: 83.3% (85/102) | Trend: 88->90->91 (+3.4%) growing
RISK: LOW -- High seat utilization (83%) with growing active users
(+3.4%); small but well-adopted account with positive trajectory.
17. C-0FB9D5AF | Cole Ingram| ARR $63,158 | Renewal 2026-11-13 (both agree)
Seat util: 72.4% (144/199) | Trend: 173->173->176 (+1.7%) stable
RISK: LOW -- Stable usage above 72% seat utilization; active-user
count (176) exceeds seats used (144), indicating strong daily
engagement among provisioned users.
18. C-0B344485 | Elena Sinclair | ARR $64,384 | Renewal 2026-11-16 (both agree)
Seat util: 78.0% (224/287) | Trend: 238->240->244 (+2.5%) stable
RISK: LOW -- Consistent upward drift in active users (+2.5%) with
78% seat utilization; healthy adoption profile.
19. C-0CB2C1B4 | Dana Mercer | ARR $40,628 | Renewal 2026-11-20 (both agree)
Seat util: 81.6% (386/473) | Trend: 47->48->49 (+4.3%) growing
RISK: LOW -- High seat utilization (82%) with growing usage (+4.3%);
active-user count (49) is low in absolute terms but trending up
on a large seat base.
20. C-22170CA1 | Cole Ingram| ARR $45,646 | Renewal 2026-11-24 (both agree)
Seat util: 85.4% (251/294) | Trend: 143->148->146 (+2.1%) stable
RISK: LOW -- Strong seat utilization (85%) with stable usage; well
adopted with minimal churn risk.
===================================================================
SUMMARY
===================================================================
Total ARR renewing (90 days): $1,048,715
ARR at risk (HIGH + MEDIUM): $549,338 (52.4% of total)
HIGH risk: $359,409 (6 accounts, 34.3%)
MEDIUM risk: $189,929 (5 accounts, 18.1%)
LOW risk: $499,377 (9 accounts, 47.6%)
Date disagreements: 5 accounts (all multi-year, all resolved to
Chargebee). 2 of those (C-0BCDB8C2, C-0BBE3E60) had CZ dates a
full year later than Chargebee -- high risk of missed renewal
prep if CZ had been trusted.
CSM exposure:
Dana Mercer: 4 HIGH, 2 MEDIUM, 3 LOW -> $282K at risk
Cole Ingram: 2 HIGH, 2 MEDIUM, 3 LOW -> $194K at risk
Elena Sinclair: 2 HIGH, 2 MEDIUM, 3 LOW -> $206K at risk
Arithmetic check:
HIGH: 65,901 + 54,427 + 38,022 + 30,993 + 90,647 + 79,419
= 359,409
MEDIUM: 21,770 + 56,374 + 48,815 + 46,230 + 16,740
= 189,929
LOW: 35,062 + 85,128 + 30,899 + 94,732 + 39,740 + 63,158
+ 64,384 + 40,628 + 45,646 = 499,377
Total: 359,409 + 189,929 + 499,377 = 1,048,715
===================================================================
METHODOLOGY NOTES
===================================================================
- Date source: Chargebee for all multi-year (is_multi_year=true)
accounts because CZ is known to be wrong for multi-year contracts.
ChurnZero for all other accounts. 15 of 20 accounts agree across
both systems.
- Seat utilization: seats_used / seats from ChurnZero.
- 3-month trend: active_users for Jun, Jul, Aug 2026 from usage_12m.
% change = (Aug - Jun) / Jun. Declining = < -3%, Growing = > +3%,
Stable = within +/-3%.
- Risk rating: HIGH = declining trend with seat util < 80%, or seat
util < 30% regardless of trend. MEDIUM = stable trend with seat
util < 70%, or declining trend with seat util >= 80%. LOW = stable
or growing trend with seat util >= 70%.
- No data was available on NPS, support ticket volume, executive
sponsor changes, or payment history; risk ratings reflect usage
and utilization signals only.
Q2 2026 Support Ticket Synthesis — 80 tickets, 5 themes Ranked by distinct-account ARR exposure. All 80 tickets classified (80/80). --- THEME 1: HRIS Provisioning Failures (broad pattern) Count: 12 (15.0% of tickets) Distinct accounts: 3 (C-0B2213A9, C-0DDFC9A7, C-0F6C0F34) ARR affected: $114,000 Sample IDs: IC-460059, IC-460062 Distinct body texts: 3 — "HRIS provisioning is not creating accounts for new hires this month," "HRIS sync skipped 12 new hires; provisioning log shows no errors," "New employees are not being provisioned from our HRIS sync" Recommendation: Escalate to engineering — the provisioning log silently reporting no errors while skipping new hires is a systemic sync defect affecting all three accounts' onboarding workflows. THEME 2: Redemption / Checkout Failures (broad pattern) Count: 18 (22.5% of tickets) Distinct accounts: 7 (C-0B0F1BAB, C-0B827671, C-0CEF69FD, C-0D9CA315, C-0F876796, C-0FCCD2DF, C-14264ABD) ARR affected: $68,800 Sample IDs: IC-460025, IC-460035 Distinct body texts: 4 — "Checkout spins forever and then the redemption fails," "Gift card order errored out but the points were still deducted," "Redemption failed at checkout and the gift card code never arrived," "Redemption failed twice today; gift card email never showed up" Recommendation: Prioritize the checkout/gift-card fulfillment pipeline — the "errored out but points still deducted" variant indicates a non-atomic transaction that silently double-charges users, creating trust erosion on top of the failed fulfillment. THEME 3: Recurring Invoice / Billing Errors (single-account noise) Count: 16 (20.0% of tickets) Distinct accounts: 1 (C-0E9C27D1 only) ARR affected: $52,000 Sample IDs: IC-460071, IC-460069 Distinct body texts: 4 — "Third invoice in a row with the same seat-count error," "Invoice discrepancy - charged for 200 seats but we license 150," "Our invoice shows a seat count we never approved," "Billing charged the annual renewal at the wrong tier price" NOTE: All 16 tickets are from one account (C-0E9C27D1, $52K ARR) across June–August. This is not a platform-wide billing bug — it is a single-customer entitlement/billing configuration problem that has gone unresolved for an entire quarter. The 200-vs-150 seat discrepancy and wrong-tier renewal charge suggest a contract amendment was never reflected in the billing system. Recommendation: Assign a dedicated CSM/billing ops specialist to C-0E9C27D1 immediately — 16 tickets over 90 days with no resolution is a churn risk at $52K ARR; reconcile the seat-count entitlement and reissue corrected invoices. THEME 4: Points Not Posting / Missing Points (broad pattern) Count: 20 (25.0% of tickets) Distinct accounts: 9 (C-0B2895EF, C-0BE96399, C-0BF20542, C-0D0B047C, C-0D284E42, C-0D3278C7, C-0D6CC8E3, C-0DD0626C, C-21FEBCBB) ARR affected: $31,100 Sample IDs: IC-460004, IC-460016 Distinct body texts: 4 — "Two recognitions I sent show as delivered but the points never arrived," "Points not posting for our whole team after the weekend," "Points from last week's recognition are still not posting to my balance," "Missing points - my balance has not updated since Tuesday" Recommendation: Investigate the points-posting async job — the "delivered but points never arrived" pattern (recognition event succeeds, balance update silently drops) points to a decoupled write path with no reconciliation; add a balance-audit job to detect and auto-reconcile dropped postings. THEME 5: Slack Integration Breakage (broad pattern) Count: 14 (17.5% of tickets) Distinct accounts: 4 (C-0B843542, C-0BA71F12, C-10A56B0F, C-8C2E8F00) ARR affected: $18,900 Sample IDs: IC-460041, IC-460047 Distinct body texts: 4 — "Slack integration stopped syncing recognitions to our channel this week," "Recognitions no longer post to Slack; the sync toggle resets itself," "The Slack app disconnected and re-auth does not stick," "Slack slash command returns an error for everyone on our team" Recommendation: Check Slack OAuth token refresh logic — "re-auth does not stick" and "sync toggle resets itself" are classic symptoms of token persistence failure; the slash-command errors suggest a secondary API regression, possibly from a Slack platform deprecation. --- Summary by ARR exposure: 1. HRIS Provisioning $114,000 3 accounts 12 tickets BROAD 2. Redemption/Checkout $68,800 7 accounts 18 tickets BROAD 3. Billing/Invoice $52,000 1 account 16 tickets SINGLE-ACCOUNT 4. Points Not Posting $31,100 9 accounts 20 tickets BROAD 5. Slack Integration $18,900 4 accounts 14 tickets BROAD Total distinct-account ARR across all themes: $284,800 Note: Themes do not double-count ARR — each account's ARR is counted once per theme it appears in. C-0E9C27D1 ($52K) appears only in billing; no account appears in multiple themes.
**Prospect:** C-82AF3719 — Technology, Mid-Market, employee_recognition, NA-West **Scoring method:** 1 point per matching dimension (industry, size_band, use_case, region). Only customers with has_case_study=true are eligible. --- **Case-study customers — match scores:** | Rank | Customer | Score | Matched fields | Missing field | |------|----------|-------|----------------|---------------| | 1 | C-64171065 | 3/4 | industry=Technology, size_band=Mid-Market, use_case=employee_recognition | region (NA-East ≠ NA-West) | | 2 | C-11C31562 | 3/4 | size_band=Mid-Market, use_case=employee_recognition, region=NA-West | industry (Manufacturing ≠ Technology) | | 3 | C-A13C193D | 3/4 | industry=Technology, size_band=Mid-Market, region=NA-West | use_case (retention ≠ employee_recognition) | **Tiebreak rationale (all three scored 3/4):** Use-case and industry alignment carry more social-proof weight than region — a prospect wants to see the same problem solved for a similar type of company. C-64171065 matches on industry + size + use case (only region differs), making it the strongest. C-11C31562 matches on use case + size + region but is in a different industry. C-A13C193D matches on industry + size + region but has a different use case (retention), making it the weakest of the three. **Other case-study customers (not ranked):** | Customer | Score | Matched fields | |----------|-------|----------------| | C-9D69D147 | 2/4 | size_band=Mid-Market, region=NA-West | | C-CD4829A7 | 2/4 | industry=Technology, size_band=Mid-Market | | C-FEFCC020 | 0/4 | (none) | | C-11209339 | 0/4 | (none) | | C-0CE315B2 | 0/4 | (none) | No billing data, contact names, or non-case-study customers are included.
CHANNEL PERFORMANCE — TRAILING 6 MONTHS (Mar–Aug 2026) ===================================================== PAID CHANNELS ===================================================== Channel Spend SQMs SQOs Cost/SQM Cost/SQO SQM→SQO Pipeline Pipe/$ ----------------------------------------------------------------------------------------- paid_search $36,000 40 18 $900 $2,000 45.0% $720,000 $20.00 linkedin_ads $24,000 25 8 $960 $3,000 32.0% $96,000 $4.00 paid_social $18,000 0 0 undefined undefined undefined $0 $0.00 webinars $9,000 12 5 $750 $1,800 41.7% $60,000 $6.67 paid_search: 40 contacts in dataset, all 40 have an SQM date, 18 converted to SQO. $720,000 / $36,000 = $20.00 pipeline per dollar. linkedin_ads: 25 contacts, all 25 have an SQM date, 8 converted to SQO. $96,000 / $24,000 = $4.00 pipeline per dollar. paid_social: 0 contacts in the dataset. $18,000 spent with zero SQMs, zero SQOs, zero pipeline. Cost/SQM, Cost/SQO, and SQM→SQO rate are all UNDEFINED (not zero) because there are no SQMs to divide by. This is either a total tracking failure or the channel produced no attributable contacts — either way, $18K produced nothing measurable. webinars: 12 contacts, all 12 have an SQM date, 5 converted to SQO. $60,000 / $9,000 = $6.67 pipeline per dollar. ===================================================== ORGANIC CHANNELS ===================================================== Channel Volume SQOs SQO Rate Pipeline ---------------------------------------------------- referral 15 6 40.0% $48,000 organic_search 30 10 33.3% $90,000 referral: 15 contacts, 6 became SQOs (6/15 = 40.0%), $48,000 pipeline, $0 spend. organic_search: 30 contacts, 10 became SQOs (10/30 = 33.3%), $90,000 pipeline, $0 spend. Combined organic: 45 contacts, 16 SQOs, $138,000 pipeline at zero spend. ===================================================== FLAGGED ROWS — SQO DATE PRECEDES SQM DATE ===================================================== 1. CT-000044 | channel=linkedin_ads | SQM=2026-07-23 | SQO=2026-07-18 | pipeline=$12,000 SQO is 5 days BEFORE SQM. This is a data integrity issue — a contact cannot qualify as an opportunity before being qualified as a meeting. 2. CT-000041 | channel=linkedin_ads | SQM=2026-06-14 | SQO=2026-06-09 | pipeline=$12,000 SQO is 5 days BEFORE SQM. Same issue. Both flagged rows are in linkedin_ads. Together they represent $24,000 of the $96,000 attributed pipeline for that channel (25%). If these are data errors and the pipeline should be excluded, linkedin_ads drops to $72,000 and pipeline per dollar falls from $4.00 to $3.00. ===================================================== REALLOCATION RECOMMENDATION ===================================================== 1. Reallocate paid_social's $18,000 (100% of its budget) to paid_search. paid_social generated zero contacts, zero SQMs, zero SQOs, and zero pipeline across 6 months. There is no measurable return. Before resuming any paid_social spend, fix the tracking/UTM instrumentation — it is impossible to determine whether this is a tracking gap or genuine non-performance. 2. Reallocate $6,000–$8,000 from linkedin_ads to paid_search. linkedin_ads delivers $4.00 pipeline per dollar vs paid_search's $20.00 — paid_search is 5x more efficient. linkedin_ads also carries 2 data integrity flags (SQO before SQM) that cast doubt on 25% of its attributed pipeline. However, linkedin_ads does produce 8 SQOs at $3,000 each — not worthless, just inefficient. A partial reallocation preserves some LinkedIn presence while shifting capital to the higher-ROI channel. 3. Maintain webinars at current or slightly increased budget. webinars has the lowest cost per SQM ($750) and a solid 41.7% SQM→SQO rate. At $6.67 pipeline per dollar it outperforms linkedin_ads ($4.00) despite a smaller budget. It is underfunded relative to its efficiency. 4. Protect organic channels — referral and organic_search together generate $138,000 pipeline at zero spend. No reallocation needed; invest in enablement (referral program, SEO) rather than paid media. Proposed reallocation (monthly): paid_search: $6,000 → $8,000 (+$2,000 from paid_social) linkedin_ads: $4,000 → $3,000 (−$1,000 to paid_search) paid_social: $3,000 → $0 (−$3,000, tracking fix required first) webinars: $1,500 → $2,000 (+$500 from paid_social) Net: same total spend ($14,500/mo), redistributed to proven channels. ===================================================== CONFIDENCE ===================================================== MEDIUM. Reasons for reduced confidence: - Sample sizes are small. paid_search has 40 contacts (18 SQOs), linkedin_ads has 25 (8 SQOs), webinars has 12 (5 SQOs), referral has 15 (6 SQOs), organic_search has 30 (10 SQOs). With 5–18 conversions per channel, a few deals shifting could materially change rates and cost metrics. - paid_social has zero data points — no signal at all, making it impossible to distinguish tracking failure from genuine non-performance. - Two linkedin_ads rows have SQO dates preceding SQM dates, indicating data quality issues that could affect that channel's metrics. If those $24K in pipeline are invalid, linkedin_ads performance is worse than reported. - Pipeline amounts are uniform within each channel ($40K for paid_search, $12K for linkedin_ads, $9K for organic_search, $8K for referral, $12K for webinars), which suggests standardized deal sizes rather than actual negotiated values — this makes pipeline per dollar more stable but less granular. - 6 months of data provides a reasonable trend window but does not capture seasonality beyond a single cycle. The ranking is clear (paid_search >> webinars > linkedin_ads >> paid_social), but the precise magnitudes should be treated as directional, not exact.
# Battlecard: Rivally ## One-Line Positioning Points-based recognition platform targeting mid-market, expanding into EU enterprise with data residency and multi-language support. Sources: S02 (points-based recognition feed), S04 (mid-market reviewer), S12 (EU enterprise, multi-language), S15 (EU data residency GA). ## Pricing | Date | Source | Price | Notes | Snippet | |------|--------|-------|-------|---------| | 2026-01-20 | pricing_page | $5/user/mo | Annual billing required | S03 | | 2026-04-01 | pricing_page | $5/user/mo | Recognition Starter tier | S08 | | 2026-06-02 | call_notes | $6.50/user/mo | Quoted to 500-seat prospect, annual term | S13 | | 2026-08-12 | pricing_page | $7/user/mo | Recognition Starter, annual billing required | S17 | | 2026-08-14 | call_notes | $7/user/mo list | 15% discount offered for 3-year term | S18 | | 2026-09-01 | press | Add-on pricing | Rivally Pulse priced as add-on, not bundled | S23 | **Current list price: $7/user/month, annual billing required** (S17, 2026-08-12, newest pricing page source). **Conflict note:** Old battlecard listed $5/user/mo as of 2026-01 (S03). The pricing page was updated to $7/user/mo on 2026-08-12 (S17). The $6.50 quote (S13, 2026-06-02) falls between the two pricing page snapshots and may reflect a negotiated rate or transitional pricing. Newer source wins; $5 is outdated. **Total cost caveat:** Rivally Pulse (engagement survey) is a separate paid add-on, not bundled (S23). Total cost of ownership may exceed the base $7/user/mo. ## Where They Win - **EU data residency:** Pitched to prospects as a differentiator (S05), reached general availability 2026-07-01 with Dublin office opening (S15). - **Multi-language support for distributed EU teams:** Praised by EU enterprise reviewer (S12). Hired ex-Workday VP EMEA to lead European expansion (S11). - **Fast onboarding:** Mid-market reviewer reported setup under a week with Slack integration working out of the box (S04). - **Engaging recognition feed:** Praised across multiple reviews for the points-based feed (S02, S16). - **Support responsiveness:** Under 4-hour response time praised (S22). - **Microsoft Teams integration:** Teams app v2 in public preview (S19). ## Where We Win - **Analytics depth:** Multiple reviews cite limited/basic analytics (S02, S07). Analytics exports are CSV-only, making migration difficult (S20). 800-seat prospect chose Bonusly over Rivally specifically citing analytics depth (S25). - **Enterprise admin tooling:** Admin tooling lags peers (S16). Admin console lacks bulk recognition editing (S24). Reporting dashboards are basic compared to enterprise tools (S07). - **SCIM/provisioning:** Rivally lacks SCIM provisioning; manual user management is painful for enterprise (S10). - **EMEA rewards catalog:** Rewards catalog in EMEA is thinner than US catalog (S14) — undercuts the EU strength story. - **Lock-in risk:** CSV-only analytics exports make migration off Rivally hard (S20), but this also signals limited reporting infrastructure. ## Objections and Responses **Objection: "Rivally offers EU data residency."** Response: True — GA as of 2026-07-01 (S15). However, their EMEA rewards catalog is thinner than the US catalog (S14), so the EU experience is incomplete. Ask: "Do they have the rewards depth to match the data residency?" **Objection: "Rivally is cheaper."** Response: List price increased from $5 to $7/user/mo as of August 2026 (S17). The only documented discount is 15% for a 3-year commitment (S18), which brings it to $5.95/user/mo — still above their old $5 list. Rivally Pulse is a separate add-on (S23), so total cost may exceed the headline number. **Objection: "Rivally's recognition feed is more engaging."** Response: The feed is well-reviewed (S02, S16). But admin tooling lags peers (S16, S24), analytics are limited (S02, S07, S20), and SCIM provisioning is missing (S10). Engaging feed alone doesn't scale for enterprise management. **Objection: "Rivally sets up fast."** Response: Fast setup is reported for mid-market (S04). At enterprise scale, the lack of SCIM makes manual user management painful (S10), and bulk recognition editing is missing (S24). Setup speed degrades as headcount grows. ## Recent Changes (last 6 months) - **Pricing increase:** $5 → $7/user/mo on the pricing page, between 2026-04-01 (S08) and 2026-08-12 (S17). - **Rivally Pulse:** Engagement survey add-on launched 2026-03-05 (S06), exited beta 2026-09-01, priced separately (S23). - **EU expansion:** Hired ex-Workday VP EMEA 2026-05-09 (S11). Opened Dublin office; EU data residency GA 2026-07-01 (S15). - **Microsoft Teams app v2:** Public preview 2026-08-20 (S19). - **Funding:** Series C $40M led by Northgate Ventures, 2025-11-04 (S01). ## 12-Month Win/Loss Record (Sep 2025 – Aug 2026) | Month | Wins | Losses | Deals | |-------|------|--------|-------| | 2025-09 | 1 | 1 | Deal-072E31 (W), Deal-7767F5 (L) | | 2025-10 | 2 | 0 | Deal-A9FD43 (W), Deal-F65C8F (W) | | 2025-11 | 1 | 1 | Deal-7AA785 (W), Deal-D263E0 (L) | | 2025-12 | 1 | 1 | Deal-44C524 (W), Deal-935746 (L) | | 2026-01 | 2 | 0 | Deal-0D0CD6 (W), Deal-E46EAB (W) | | 2026-02 | 2 | 0 | Deal-D5B790 (W), Deal-1D2392 (W) | | 2026-03 | 1 | 1 | Deal-5C636E (W), Deal-9066A6 (L) | | 2026-04 | 0 | 2 | Deal-5645A5 (L), Deal-72A02F (L) | | 2026-05 | 0 | 1 | Deal-C6FFAA (L) | | 2026-06 | 1 | 0 | Deal-67BE14 (W) | | 2026-07 | 1 | 0 | Deal-1B6969 (W) | | 2026-08 | 1 | 0 | Deal-F03E7B (W) | | **Total** | **13** | **7** | **20 deals** | **Win rate: 13/20 = 65%** Losses clustered in Apr–May 2026 (3 consecutive losses: Deal-5645A5, Deal-72A02F, Deal-C6FFAA). Most recent deal on record (Deal-F03E7B, 2026-08) is a win. The most recent loss with a cited reason is Deal-C6FFAA's month — though no snippet ties a specific loss to a stated reason except S25 (2026-09-03, prospect chose Bonusly citing analytics depth; this deal is not in the CSV). ## Old Battlecard Claims — Verification Status | Old Claim | Status | Note | |-----------|--------|------| | Points-based recognition for mid-market | **Verified** | S02 (points-based), S04 (mid-market) | | Pricing $5/user/mo, annual billing, as of 2026-01 | **Outdated** | S17 (2026-08-12) shows $7/user/mo. Newer source wins. | | Rivally lacks a Slack integration | **False / Contradicted** | S04: Slack integration worked out of the box (2026-02-02) | | Rivally was acquired by WorkHuman in 2025 | **Unverified** | No snippet supports this. S01 shows an independent Series C raise. | | Strong in EU enterprise with multi-language support | **Verified** | S12, S15 |
I'll compute all metrics and audience overlaps programmatically to ensure accuracy.
WEEKLY MARKETING GOALS UPDATE — Q3-2026 (Week ending ~Sep 5, 2026) Days elapsed: 66 of 92 | Expected pace: 66/92 = 71.7% METRIC-BY-METRIC 1. SQMs (Sales Qualified Meetings) QTD actual: 230 | Target: 300 | Delta: -70 Achievement: 230/300 = 76.7% | Pace: AHEAD (76.7% > 71.7% expected) On track to finish ~312 at current run rate. 2. SQOs (Sales Qualified Opportunities) QTD actual: 84 | Target: 120 | Delta: -36 Achievement: 84/120 = 70.0% | Pace: BEHIND (70.0% < 71.7% expected) Projected finish at current rate: ~117. Slipping. 3. DS2s (Discovery Stage 2) QTD actual: 40 | Target: 75 | Delta: -35 Achievement: 40/75 = 53.3% | Pace: BEHIND (53.3% < 71.7% expected) Largest gap relative to target. Projected finish: ~56. Significant risk. 4. Closed-Lost MIA Rate QTD actual: 5 MIA / 25 total closed-lost = 20.0% | Target: 10.0% | Delta: +10pp (worse) Direction: lower_better | Pace: BEHIND (20% already double the 10% target with 71.7% of quarter gone) 5. Same-Quarter Closes QTD actual: 10 | Target: 20 | Delta: -10 Achievement: 10/20 = 50.0% | Pace: BEHIND (50.0% < 71.7% expected) Projected finish: ~14. Half the target with under a third of the quarter left. 6. Active Pipeline Coverage QTD actual: $3,000,000 | Target: $4,000,000 | Delta: -$1,000,000 Achievement: 75.0% | Pace: AHEAD (75.0% > 71.7% expected) Projected finish: ~$4.17M at current rate. Closest to target of all metrics. SUMMARY TABLE Metric Actual Target Delta % of Target Pace SQMs 230 300 -70 76.7% AHEAD SQOs 84 120 -36 70.0% BEHIND DS2s 40 75 -35 53.3% BEHIND CL MIA Rate 20.0% 10.0% +10pp n/a BEHIND Same-Qtr Closes 10 20 -10 50.0% BEHIND Active Pipeline $3.0M $4.0M -$1.0M 75.0% AHEAD WHAT MOVED THIS WEEK Week-over-week movement cannot be determined from the data provided — the files contain only QTD cumulative figures with no prior-period snapshot to delta against. What the current position shows: top-of-funnel (SQMs) and pipeline volume are the bright spots, both tracking ahead of proportional pace and projecting to meet or exceed target at current run rates. The conversion stages downstream are deteriorating — SQOs are marginally behind pace, but DS2s are severely behind at 53.3% of target versus 71.7% expected, indicating a bottleneck between qualification and deeper discovery. Same-quarter closes at 50% of target with only 26 days remaining is the most acute gap; closing 10 more deals in 26 days requires roughly doubling the close velocity seen in the first 66 days. The closed-lost MIA rate at 20% is double target, suggesting post-loss follow-up discipline is degrading. If DS2 throughput does not improve, same-quarter closes will not close the gap regardless of pipeline volume.
Treat $115,976.75 as an unverified Q3 ceiling: it's 100% of 7 COMMIT deals ($44,729) plus 35% of 24 BEST_CASE ($203,565), with 32 deals worth $227,575 excluded for post-quarter close dates. Owner is blank on 85 of 86 deals and why-buys empty on all 7 COMMIT deals, so we cannot roll up by rep or validate the committed base. Fix deal owners and close-date hygiene before trusting this number.
Subject: Following up — pricing for 150 seats Hi [VP People], After our July 28 demo, your team had a strong reaction to the automated milestone awards and the points catalog. I sent pricing for 150 seats on August 5 and wanted to circle back. Would you have 15 minutes next week to walk through any questions on the quote? Best, Alex --- Word count: 58 References: July 28 demo (specific touch — milestone awards + points catalog reaction) and the August 5 pricing email (no reply). One ask: 15-minute call to discuss the quote. Tone matches the outbound recap style of the prior thread. No invented details — seat count, product features, and team composition all drawn directly from the engagement history.
**Marketing** had a solid week driving pipeline, with 46 SQMs against a target of 52 — a 88% hit rate. The webinar channel was the standout contributor, delivering 18 of those SQMs (39% of the weekly total). Paid search cost per SQM held steady at $150, giving us a predictable, efficient lever to lean into as we close the six-SQM gap to target next week. **Sales** kept momentum rolling, converting 14 SQOs and setting 9 DS2 meetings — a 64% meeting-set rate from converted opportunities. New pipeline created came in at $310,000, and the team closed 3 same-quarter deals. That gives us a clear read on conversion velocity heading into the back half of the quarter. **CS** saved 2 renewals this week, keeping retention on track. Team NPS ticked up to 61, a strong signal that customers are feeling the value. Three red-flag accounts remain open heading into next week — worth a proactive check-in to keep those relationships healthy. **PLG** continues to be a growth engine, adding 412 new signups at a 31% activation rate — that's roughly 128 activated users this week. Thirty-eight companies hit the aha moment of 10 recognition gives, the milestone we know correlates with long-term retention. Scaling that top-of-funnel volume while lifting activation is the playbook from here.
PARTNER DIGEST: 2026-08-24 to 2026-09-04
ACTIVE PARTNERS
Apex Rewards Co
Co-webinar locked for 09-15. Two partner-sourced opps this period, both in DS1.
Sourced pipeline: 2 deals, $275,000
Deal-DDAAF2 — $180,000 (DS1)
Deal-2CF33E — $95,000 (DS1)
HRCloud Partners
Integration referral passed security review; opp advanced to DS2. One partner-sourced opp this period.
Sourced pipeline: 1 deal, $140,000
Deal-F1CDA5 — $140,000 (DS2)
CultureBridge
Lunch-and-learn produced two partner-sourced opps, both early stage.
Sourced pipeline: 2 deals, $135,000
Deal-096E1D — $60,000
Deal-067213 — $75,000
WorkWell Group
No sourced deals this period. Planning to restart joint playbook in Q4; planning call booked for 09-09.
Sourced pipeline: 0 deals, $0
QUIET PARTNERS
Recogniq — No activity this period.
KudosWave — No activity this period.
PeopleFirst Advisors — No activity this period.
TotalPerk — No activity this period.
TOTALS
Partner-sourced pipeline: 5 deals, $550,000
Arithmetic: $180,000 + $95,000 + $140,000 + $60,000 + $75,000 = $550,000
Here are the answers to each questionnaire item, based solely on the provided policy excerpts. --- **Q1: Is customer data encrypted at rest? If so, how?** Yes. Customer data is encrypted at rest using AES-256. [P1] --- **Q2: Is data encrypted in transit?** Yes. Data in transit is encrypted with TLS 1.2 or higher. [P1] --- **Q3: Do you hold a SOC 2 report, and can we obtain a copy?** Yes. Bonusly maintains a SOC 2 Type II report, renewed annually. The report is available to prospects under NDA. [P2] --- **Q4: How long is customer data retained after contract termination?** Customer data is retained for the duration of the contract plus 90 days, after which it is deleted from production systems. [P3] --- **Q5: Where is your subprocessor list published and how are changes notified?** A current list of subprocessors is maintained at trust.bonusly.com. Customers receive 30 days' notice before a new subprocessor is added. [P4] --- **Q6: Do you support SAML single sign-on?** Yes. SAML 2.0 single sign-on is available on the Enterprise plan. (SCIM user provisioning is also available on that plan.) [P5] --- **Q7: What is your production backup schedule and retention?** Production databases are backed up daily. Backups are encrypted and retained for 35 days. [P6] --- **Q8: Do you hold an ISO 27001 certification?** Unanswerable from the provided excerpts. None of the eight excerpts reference ISO 27001. This would be answered by Bonusly's ISO 27001 certificate or a compliance/certifications summary document from the Trust portal. --- **Q9: What is your contractual uptime SLA percentage?** Unanswerable from the provided excerpts. No SLA percentage appears in any excerpt. This would be answered by the Master Services Agreement (MSA) or a dedicated SLA addendum. --- **Q10: Will you sign a HIPAA Business Associate Agreement?** Unanswerable from the provided excerpts. No mention of HIPAA or a BAA appears in any excerpt. This would be answered by Bonusly's legal/BAA policy or the Trust portal's compliance documentation. --- **Summary:** 7 of 10 items are answered directly from the excerpts (Q1-Q7, citing P1-P6). 3 items (Q8, Q9, Q10) are unanswerable from the provided material and would require additional documentation -- ISO 27001 certification records, the MSA/SLA addendum, and HIPAA/BAA policy respectively.
# Skill Set Reconciliation Report ## 1. Overlapping ALWAYS-Trigger Phrases **FINDING 1 — CRITICAL — MERGE** comms-drafter and email-drafter have six directly duplicated ALWAYS-trigger phrases: "write me an email," "draft a follow-up," "help me reply," "what should I say," "bump email," and "contract nudge." Their scopes are near-identical — email-drafter covers "outbound prospecting, follow-ups, post-demo recaps, stakeholder follow-up, pricing follow-up, contract follow-up, stalled deal re-engagement, end-of-quarter pushes, renewal or expansion emails, QBR follow-ups, onboarding emails" while comms-drafter covers the same list plus Intercom/support/partner/rewards communications. email-drafter is effectively a subset of comms-drafter. Proposal: Merge email-drafter into comms-drafter (comms-drafter is the superset). Update deal-strategy-coach's delegation from email-drafter to comms-drafter. If a standalone email-only skill is still wanted, remove the six duplicated phrases from one of the two descriptions and add a scoping clause that distinguishes them. **FINDING 2 — WARNING — REVIEW** pipeline-intelligence-report and weekly-pipeline-report share overlapping ALWAYS triggers: "pipeline update" appears in both (pipeline-intelligence-report: "pipeline update"; weekly-pipeline-report: "run the pipeline update"). Additionally, "what's the pipeline look like" (pipeline-intelligence-report) and "what does pipeline look like" (weekly-pipeline-report) are the same natural-language phrase. Proposal: Add a disambiguation clause to each description. pipeline-intelligence-report should specify "full scored/tiered pipeline" and weekly-pipeline-report should specify "weekly performance metrics (SQO/DS2/SQM/bookings)." Remove "pipeline update" from one or qualify it in both. --- ## 2. Circular Delegation Chain **FINDING 3 — CRITICAL — REVIEW** Circular chain: deal-strategy-coach → email-drafter → deal-strategy-coach. deal-strategy-coach body states: "When drafting manager-to-prospect emails, use the email-drafter skill which automatically retrieves your Gmail signature and appends it to all prospect-facing emails." email-drafter body states: "For deal strategy, diagnosis, or coaching (not email drafting), use deal-strategy-coach instead." Each skill unconditionally delegates to the other for its core function, creating a mutual-delegation loop. A user asking for a manager email during deal coaching would be bounced between the two skills indefinitely. Proposal: Break the cycle by making the delegation one-directional. Since deal-strategy-coach is the strategic parent and email-drafter is the execution child, email-drafter should delegate upward to deal-strategy-coach for strategy, but deal-strategy-coach should delegate downward to email-drafter for drafting only when the user does not also need coaching. Alternatively, if Finding 1's merge is adopted, the cycle dissolves automatically since email-drafter would no longer exist as a separate skill. --- ## 3. Dangling Delegation Targets (Non-Existent Skills) **FINDING 4 — WARNING — REVIEW** The following skills are referenced as delegation targets by manifest skills but do not appear in the manifest. Grouped by referencing skill: **analysis-validator** (Section 12.4 — 8 specialist skills): - bonusly-data-questions - bonusly-product-questions - bonusly-business-reporting-questions - bonusly-rewards-questions - bonusly-ppp-questions - bonusly-feature-flag-questions - bonusly-deal-desk-questions - bonusly-datadog-questions **analysis-validator** (Section 11 — cascading files): - CUSTOMER_DATA_REFERENCE - HUBSPOT_CONNECTOR_REFERENCE - SIGNALFORGE_PRODUCT_INSIGHT_SKILL - skill-orchestrator **comms-drafter, email-drafter, deal-strategy-coach** (cross-referenced): - bonusly-brand (referenced by comms-drafter Step 0, email-drafter, sales-forecast) - prospect-research-multithreading (referenced by comms-drafter, email-drafter, deal-strategy-coach) **pipeline-intelligence-report, weekly-pipeline-report**: - signalforge-reports (org skill at /mnt/skills/organization/signalforge-reports/) **signalforge-feedback**: - skill-orchestrator (referenced in Activation Checklist) Total: 15 distinct dangling targets across 14 manifest rows. Proposal: For each dangling target, either add it to the manifest if the skill file exists on disk, or add a note in the referencing skill's body that the target is an external/org dependency not part of this skill set. The 8 bonusly-*-questions skills in analysis-validator Section 12.4 are the largest cluster — verify whether these exist as files or are planned but uncreated. --- ## 4. Version Conflict **FINDING 5 — WARNING — UPDATE_BODY** analysis-validator has an internal version conflict. The changelog lists v3.5 and v3.6 both dated May 9, 2026: | Version | Date | Change | |---|---|---| | 3.6 | May 9, 2026 | G2-F: ID Resolution | | 3.5 | May 9, 2026 | G1-L: Engagement Coverage Check | The header declares "Version: 3.6" and "Last Updated: May 9, 2026 (v3.6 — G2-F: ID Resolution...)." v3.6 should survive as the current version — it is the higher version number and is explicitly declared current in the header. Additionally, the Section 7 validation trail template references "Validator: analysis-validator v3.2" — a stale version string that should be v3.6. And the Section 6 decision tree says "Run Gate 2 (G2-A through G2-E)" which does not include G2-F (ID Resolution) that was added in v3.6. Proposal: Update the trail template in Section 7 to reference v3.6. Update the Section 6 decision tree to include G2-F. No action needed on the v3.5/v3.6 same-date issue itself — v3.6 is already declared as the surviving version in the header. --- ## 5. Descriptions Exceeding 1,024 Characters **FINDING 6 — INFO — TRIM_DESC** Zero manifest descriptions exceed 1,024 characters. The two largest are: - pipeline-intelligence-report: 1,006 chars - signalforge-claim-compressor: 1,006 chars Both are 18 characters under the limit. No action required. --- ## 6. Hardcoded Page IDs, Dates, and Person Names in Skill Bodies **FINDING 7 — WARNING — UPDATE_BODY** Multiple skills contain hardcoded identifiers, dates, and person names that will drift over time. Listed by skill: **analysis-validator:** - Stage IDs: 150582536, 150582537, 150582538, 150582539, 1175632767 (Sections 12.2, 13.3) - Owner IDs: 19 total across Section 12.3 (119337721, 77260721, 83155923, 84342457, 83155924, 1520255671, 77938470, 79580306, 81969994, 321546903, 701163055, 725397794, 1556884388, 82535637, 119069206, 348210196, 210200121, 78303262, 89062643) - Person names: Manish, Amani (Section 10 — Finance escalation); Alaina Loori, Bryce Harmon, Hugo Lindqvist, Dana Mercer, Alex Franklin, Cole Ingram, Gavin Porter, Colleen Perry, Ellie Barton, Ashley Reyer, Megan Franz, Elena Sinclair, Youssef Elkhateeb, Amanda Czenkus, Shealagh Coughlin, Ben Castelli, Amani Phipps, John Thomas, Yasmin Wahid (Section 12.3 — full GTM roster) - Population anchors: ~452,000 provisioned users, ~110,097 dormant (Sections G1-J, G1-B) - Dates: April 26, 2026 (Created), May 9, 2026 (Last Updated), May 4, 2026 (Gong routing + roster update), March 28, 2023 (DEALS table stale date) - HubSpot org ID: 1973303 **deal-strategy-coach:** - Confluence page ID: 2257879045 (AE Excellence Playbook URL) - Pricing table: Full 2026 pricing with hardcoded dollar amounts ($2.50, $5.83, $1.50, etc.) - Date: "April 2026" in playbook URL **partner-digest:** - Confluence Cloud ID: 73fe98de-a4a3-4869-9f8a-bb1eeed4cf7f - Space ID: 1958248479 - Folder ID: 2286616609 - Page IDs: 2286321666, 2265382925, 2236940297, 2237825028, 2239365136, 2238283777 - Person name: Amani (referenced by name and Slack user ID U03QLMBL7AR) - Dates: May 16, 2026, May 17, 2026, May 19, 2026, June 2, 2026 **pipeline-intelligence-report:** - Stage IDs: 150582536, 150582537, 150582538, 150582539, 1175632767 - Owner IDs: 119337721, 83155923, 83155924, 84342457, 1520255671 - Person names: Bryce Harmon, Dana Mercer, Cole Ingram, Alex Franklin, Gavin Porter - HubSpot org ID: 1973303 - Date: "May 2026" (version stamp) **sales-forecast:** - Confluence Space ID: 2232811524 - Cloud ID: 73fe98de-a4a3-4869-9f8a-bb1eeed4cf7f - Parent page ID: 2232582148 - Person names: Alaina (VP Sales), Elena (changelog: "Elena → Alaina") - Dates: April 27, 2026, July 9, 2026 **signalforge-feedback:** - Page IDs: 2295136266 (Feedback Log), 2234417154 (parent), 2247295002 (Build Log) - Space ID: 2232811524 - Cloud ID: 73fe98de-a4a3-4869-9f8a-bb1eeed4cf7f **stale-pipeline-report:** - Stage IDs: 150582536, 150582537, 150582538, 150582539, 1175632767 - Slack channel ID: C0561C1JCPJ - Owner ID: 55483190 (Bonusly Support, exclusion) - HubSpot org ID: 1973303 - Dates: June 10, 2026 **weekly-pipeline-report:** - Person name: Ben Lavin (header: "Weekly Pipeline Report — Ben Lavin · Demand Generation") - Spreadsheet IDs: 1CLZeOsElVDF_LF0ZG_t2nfwvhnZ6bpwqM_nX3WEYzcw, 1ENuaEcCuLjdKhMvp8FK3Ys1ek5Aw9ZuOZhsHJJFoB_k - Dates: Q2 2026 (April 1 – June 30, 2026) - Hardcoded Q1 2026 actuals: $365,152 vs. $475,000 plan (77%), $2,490,532 vs. $3,288,000 forecast (76%) **model-selection:** - Date: last_checked: 2026-05-19 **signalforge-claim-compressor:** - Date: 2026-05-09 Proposal: Add [LIVE QUERY] tags to all hardcoded stage IDs, owner IDs, population anchors, and person-name rosters in analysis-validator, pipeline-intelligence-report, and stale-pipeline-report (these change as reps join/leave and pipelines are reconfigured). Add [VERIFY AT RUNTIME] tags to Confluence page IDs and spreadsheet IDs in partner-digest, sales-forecast, signalforge-feedback, and weekly-pipeline-report. Replace the hardcoded Q1 2026 actuals in weekly-pipeline-report with a live-query instruction. Replace "Ben Lavin" in weekly-pipeline-report with a dynamic owner-resolution step (stale-pipeline-report already does this correctly — reuse that pattern). --- ## 7. Manifest Drift (Both Directions) **FINDING 8 — INFO — REVIEW** No manifest drift in either direction. The manifest declares 14 rows and 14 SKILL.md files are present. Every manifest row has a corresponding file, and every file has a manifest row. All declared_name fields match their file names exactly. No action required. --- ## Summary | # | Severity | Action | Finding | |---|---|---|---| | 1 | CRITICAL | MERGE | comms-drafter ↔ email-drafter: 6 duplicated ALWAYS-trigger phrases, near-identical scope | | 2 | WARNING | REVIEW | pipeline-intelligence-report ↔ weekly-pipeline-report: overlapping "pipeline update" and "pipeline look like" triggers | | 3 | CRITICAL | REVIEW | Circular delegation: deal-strategy-coach → email-drafter → deal-strategy-coach | | 4 | WARNING | REVIEW | 15 dangling delegation targets (8 bonusly-*-questions, bonusly-brand, prospect-research-multithreading, signalforge-reports, skill-orchestrator, CUSTOMER_DATA_REFERENCE, HUBSPOT_CONNECTOR_REFERENCE, SIGNALFORGE_PRODUCT_INSIGHT_SKILL) | | 5 | WARNING | UPDATE_BODY | analysis-validator v3.5/v3.6 same date (May 9, 2026); v3.6 survives; trail template and decision tree stale at v3.2/G2-E | | 6 | INFO | TRIM_DESC | 0 descriptions exceed 1,024 chars (max 1,006) | | 7 | WARNING | UPDATE_BODY | Hardcoded stage IDs, owner IDs, person names, page IDs, dates, and dollar amounts across 10 of 14 skills | | 8 | INFO | REVIEW | No manifest drift (14 files = 14 rows, all names match) |
# Runbook: Incident #incident-2026-08-29-reward-queue
**Summary:** reward-worker Sidekiq queue backlog caused by Redis::TimeoutError burst. Resolved by pausing enqueue, clearing dead set, scaling workers up, then reversing all changes once queue drained.
---
## Step 1 — Acknowledge alert and assign IC
- **Action:** Acknowledge PagerDuty alert for reward-worker queue depth > 10k; take incident commander role.
- **Who:** Bryce Harmon [M01]
- **Verification:** Not stated in thread — acknowledgment is the action itself.
- **Rollback:** N/A (no state changed)
- **Trace:** [M01]
---
## Step 2 — Diagnose queue depth
- **Action:** Run `bundle exec rake sidekiq:queue_depth`
- **Who:** Farid Osman [M02]
- **Result:** Queue at 48,213 pending jobs (normal: under 500)
- **Verification:** Command output confirmed the backlog. [M02]
- **Rollback:** N/A (read-only diagnostic)
- **Trace:** [M02]
---
## Step 3 — Diagnose dead set
- **Action:** Inspect Sidekiq dead set.
- **Who:** Farid Osman [M03]
- **Result:** 112 jobs, all Redis::TimeoutError, timestamped around 13:58Z.
- **Verification:** Reported count and error type from inspection. [M03]
- **Rollback:** N/A (read-only diagnostic)
- **NEEDS CONFIRMATION:** The exact command used to inspect the dead set is not specified in the thread.
- **Trace:** [M03]
---
## Step 4 — Pause auto-recognition enqueue (STATE CHANGE)
- **Action:** `bin/rails runner 'FeatureFlag.disable(:auto_recognition_enqueue)'`
- **Who:** Farid Osman [M04]
- **Purpose:** Stop new jobs from entering the queue.
- **Verification:** No explicit verification of the disable itself in the thread; subsequent queue drain [M07] implies no new jobs were enqueueing.
- **Rollback:** `bin/rails runner 'FeatureFlag.enable(:auto_recognition_enqueue)'`
- **Trace:** [M04]
---
## Step 5 — Clear the dead set (STATE CHANGE)
- **Action:** Clear the Sidekiq dead set from Rails console.
- **Who:** Elena Sinclair [M05]
- **Verification:** Not explicitly stated in the thread — Elena reports she "cleared out the dead set" but no confirmation output is cited.
- **Rollback:** Not provided in the thread. Dead-set jobs that were cleared cannot be recovered unless they were exported first — **NEEDS CONFIRMATION** on whether any backup/export was taken before clearing.
- **NEEDS CONFIRMATION:** Exact command used is not specified ("while I was in the console" is the only description).
- **Trace:** [M05]
---
## Step 6 — Scale reward-worker replicas up (STATE CHANGE)
- **Action:** `kubectl scale deployment/reward-worker --replicas=6` (was 3)
- **Who:** Bryce Harmon [M06]
- **Verification:** Farid reports queue depth down to 9,400 and falling ~1,200/min [M07]. Cole confirms queue at 0 and Datadog error rate at baseline [M08].
- **Rollback:** `kubectl scale deployment/reward-worker --replicas=3`
- **Trace:** [M06], verified by [M07] and [M08]
---
## Step 7 — Confirm queue fully drained
- **Action:** Run `bundle exec rake sidekiq:queue_depth`
- **Who:** Cole Ingram [M08]
- **Result:** Queue depth returns 0. Datadog error rate back to baseline.
- **Verification:** Command output = 0; Datadog confirmed. [M08]
- **Rollback:** N/A (read-only diagnostic)
- **Trace:** [M08]
---
## Step 8 — Re-enable auto-recognition enqueue (STATE CHANGE — reverses Step 4)
- **Action:** `bin/rails runner 'FeatureFlag.enable(:auto_recognition_enqueue)'`
- **Who:** Bryce Harmon [M09]
- **Verification:** Bryce confirms 40 new jobs processed cleanly in the next 3 minutes. [M09]
- **Rollback:** `bin/rails runner 'FeatureFlag.disable(:auto_recognition_enqueue)'` (re-pause if problems recur)
- **Trace:** [M09]
---
## Step 9 — Scale reward-worker replicas back down (STATE CHANGE — reverses Step 6)
- **Action:** `kubectl scale deployment/reward-worker --replicas=3`
- **Who:** Bryce Harmon [M10]
- **Verification:** Bryce reports queue stable at 0. Incident declared resolved. [M10]
- **Rollback:** `kubectl scale deployment/reward-worker --replicas=6` (scale back up if queue grows again)
- **Trace:** [M10]
---
## Items needing confirmation
1. **Step 3** — Exact command used to inspect the dead set is not in the thread.
2. **Step 5** — Exact command used to clear the dead set is not in the thread. No verification output was cited. No rollback or recovery path was documented. Whether the 112 dead jobs were exported/backed up before clearing is unknown.
3. **Step 4** — No explicit verification that the feature flag was disabled before queue drain began (inferred from queue behavior, not confirmed by a flag-status check).
## Failure Sequence **First error:** 2026-09-03T14:01:12Z — `reward-service` ERROR: `Redis::TimeoutError: Connection to Redis at redis-primary:6379 timed out after 5s` This is the root failure in the log slice. Everything downstream is a cascade from this Redis connection timeout. **Cascade in order:** 1. 14:01:12Z — `reward-service` loses connection to Redis at `redis-primary:6379` (timeout after 5s). 2. 14:01:20Z, 14:01:30Z, 14:01:40Z — `reward-service` reports retry exhausted for `RewardGiveJob` three times (the in-process retry loop inside reward-service gives up). 3. 14:01:40Z — `sidekiq` picks up the failure: `RewardGiveJob failed: Redis::TimeoutError; retrying in 60s`. The job is now in Sidekiq's retry set. 4. 14:02:28Z — `sidekiq` reports another `RewardGiveJob` retry failure. 5. 14:02:30Z — `sidekiq` WARN: `Queue reward depth above 10,000`. The queue is backing up because jobs can't complete. 6. 14:03:05Z — `api-gateway` ERROR: `502 upstream timeout calling reward-service /gives`. The gateway is now timing out waiting for reward-service, which is still blocked on Redis. 7. 14:03:30Z — `web-app` ERROR: `Give form submission failed: upstream 502 from api-gateway`. The user-facing give form breaks. 8. 14:03:31Z through 14:06:52Z — the pattern repeats: sidekiq retries fail, api-gateway returns 502s, web-app form submissions fail. Sidekiq retry failures continue at 14:03:31, 14:04:22, 14:05:26, 14:06:47. API gateway 502s continue at 14:03:48, 14:04:13, 14:05:16, 14:06:52. Web-app errors continue at 14:04:45, 14:05:42, 14:06:49. 9. 14:22:10Z — `reward-service` INFO: `Redis connection restored; resuming job processing`. Redis connectivity recovered after ~21 minutes of outage (14:01:12 to 14:22:10). 10. 14:24:45Z — `sidekiq` INFO: `Queue reward depth below 500`. The backlog has drained. **Service and job involved:** - Service: `reward-service` (origin), cascading to `sidekiq`, `api-gateway`, and `web-app`. - Job: `RewardGiveJob` — the primary job affected. `RecognitionDigestJob` also failed (per sidekiq_jobs.csv, J-00013 through J-00016) but those failures appear only in the jobs CSV, not in the Datadog log stream. **Datadog query to confirm the first error:** ``` service:reward-service status:error "Redis::TimeoutError" "redis-primary:6379" @timestamp:[2026-09-03T14:01:00Z TO 2026-09-03T14:02:00Z] ``` This narrows to the `reward-service` service, error-level logs, containing both the error class and the Redis host, within the one-minute window around the first occurrence. **What the logs do NOT show:** - **Root cause of the Redis timeout.** No logs from a `redis` service appear anywhere in the slice. There is no Redis server log showing whether redis-primary crashed, ran out of memory, hit a connection limit, had a network partition, or was evicted. The logs only show the client-side symptom (timeout after 5s). - **What restored Redis.** The 14:22:10Z log says "Redis connection restored" but nothing explains why it came back — no deploy, restart, failover, or infrastructure event is logged. - **RecognitionDigestJob failures in the Datadog stream.** J-00013 through J-00016 (RecognitionDigestJob) appear in sidekiq_jobs.csv with timestamps from 14:02:36Z to 14:05:50Z, but no RecognitionDigestJob failure is logged in datadog_logs.csv. Only RewardGiveJob failures appear there. - **Postgres impact.** Postgres logs only show INFO `checkpoint complete` entries at 14:10:56Z through 14:22:10Z — no errors. Postgres appears unaffected, but the logs don't show whether reward-service successfully wrote to Postgres during the Redis outage or whether gives were lost. - **User-facing impact scope.** The logs show individual form submission failures but do not show how many users were affected, whether errors were retried client-side, or whether any gives were silently dropped versus queued. - **Alerting or on-call response.** No log indicates an alert fired, a page was sent, or an engineer began investigation. The gap between the first error (14:01:12) and the first api-gateway 502 (14:03:05) is ~113 seconds; the logs don't show whether anyone was aware during that window.
FEATURE FLAG SUMMARY 1. recognition_streaks_v2 State: ON Code: app/models/recognition.rb — when enabled, calls StreakTracker.record(give) after a recognition give, enabling streak tracking. Targeting: segment:beta_companies Companies: 42 2. points_budget_guardrails State: ON Code: app/services/budget_service.rb — when enabled, invokes BudgetService.new(company).enforce!(giver, points), enforcing point-give budget limits. Targeting: all_companies Companies: 220 3. slack_dm_nudges State: ON Code: app/jobs/nudge_job.rb — the job returns early unless the flag is enabled; when enabled, sends a Slack DM via SlackDm.send_nudge(user). Targeting: segment:region_na Companies: 87 4. redeem_flow_redesign State: OFF Code: app/controllers/redeem_controller.rb — when enabled, renders RedeemV2Component; when disabled (current state), renders RedeemV1Component. Targeting: targeted_list Companies: 12 (flag is off, so these 12 see the old V1 component) 5. analytics_dashboard_v3 State: ON Code: app/controllers/analytics_controller.rb — when enabled, sets @dashboard = AnalyticsV3.new(company), serving the v3 analytics dashboard. Targeting: segment:tier_three Companies: 65 6. ms_teams_app_v2 State: OFF Code: app/services/teams_installer.rb — when enabled, calls TeamsAppV2.install(company). Currently off, so installation does not run. Targeting: targeted_list Companies: 9 (flag is off, so no installation occurs) 7. legacy_give_modal State: OFF Code: NO code reference found in flag_code.md. Targeting: segment:legacy_plan Companies: 14 8. survey_boosters_q3 State: ON Code: NO code reference found in flag_code.md. Targeting: segment:legacy_plan Companies: 7 9. paused_offboard_cleanup State: OFF Code: NO code reference found in flag_code.md. Targeting: (none — targeting_rules field is empty) Companies: 0 FLAGS WITH NO CODE REFERENCE: legacy_give_modal, survey_boosters_q3, paused_offboard_cleanup — these three appear in the export but have no corresponding FeatureFlags.enabled? call in the provided code excerpt. FLAG WITH NO TARGETS: paused_offboard_cleanup — targeting_rules is empty and company_count is 0. It is off, has no segment or list, and reaches zero companies. TOTAL COMPANY-COUNT CHECK (sum of export column): 42 + 220 + 87 + 12 + 65 + 9 + 14 + 7 + 0 = 456. Each per-flag count above matches the export exactly.
NDA-1 — [PARTY A] and Bonusly: GREEN Reasoning: Standard mutual NDA with full carve-outs, Delaware governing law, no embedded non-solicit or non-compete, and 2-year term with 3-year survival is market-typical. NDA-2 — [PARTY B] and Bonusly: YELLOW Reasoning: Embedded non-solicitation clause — "During the term of this Agreement and for eighteen (18) months thereafter, neither party shall solicit for employment or hire any employee of the other party with whom it came into contact under this Agreement" — an 18-month post-term restriction is above the typical 12-month norm and should be reviewed by counsel for enforceability and scope, though it is at least limited to employees contacted under the agreement. NDA-3 — [PARTY C] and Bonusly: RED Reasoning: Multiple red flags — (1) "No confidentiality carve-outs are stated in this Agreement" strips standard protections (publicly available, prior knowledge, independent development); (2) broad non-compete: "For a period of three (3) years following the Effective Date, Recipient shall not, directly or indirectly, engage in or provide services to any business that competes with Discloser's business" — 3-year, unrestricted-scope non-compete embedded in an NDA; (3) one-way confidentiality in favor of [PARTY C] with an unusually long 5-year term; (4) "governed by and construed in accordance with the laws of the Republic of Ireland, and the parties submit to the exclusive jurisdiction of its courts" — foreign governing law and exclusive Irish court jurisdiction creates litigation risk for Bonusly. Requires full legal review.