Mean 0.916 · 27/40 perfect tests · $3.13 total · each card: the question → the correct answer (gold) → this model's actual answer
DEFINITIONS: DS2+ = stage in {DS2,DS3,DS4,DS5}; substantive why-buys = length >=15 chars, not placeholder (`tbd`/`n/a`/`see notes`), `LONG(n)` treated present; DS1 timestamp = non-empty `t_ds1`; regressed = earlier-stage timestamp > later-stage timestamp among present entries.
ARITHMETIC:
- DS2+ deals: 97 (total open pipeline 106; DS1-only excluded)
- Non-compliant why-buys DS2+: 81 / 97 = 83.5%
- By owner (names from `owners.csv`): Bryce Harmon 15/18 (83.3%), Dana Mercer 18/22 (81.8%), Alex Franklin 28/34 (82.4%), Cole Ingram 19/22 (86.4%), Farid Osman 1/1 (100.0%)
- Deals missing DS1 timestamp: 0 (all 106 have `t_ds1`)
- Regressed (timestamp out of order): 0
Note: 16 DS2+ deal aliases have `LONG(...)` (substantive); the 81 non-compliant include empty strings and one `3` (not >=15, not LONG).
PROCESS FIXES:
1. Gate at DS2 promotion: block stage advance unless why-buys passes substantive check; run weekly audit of DS2+ backlog.
2. Lock DS1 on creation: validate non-empty `t_ds1` before pipeline save; reject entry if missing.
3. Timestamp ordering guard: on stage update compare all prior stage timestamps; reject (alert owner) if any earlier > new.
All 128 open deals resolved; 0 unmatched. Owner names resolved via `owners.csv` only (no guesses). Unmatched (owner id has no match in owners table): none. Archived/deactivated owner IDs (names from owners.csv): `1520255671` Gavin Porter (`archived=true`), `77260721` Hugo Lindqvist (`archived=true`). Neither appears in `deals_open.csv` (0 deals, $0 pipeline). Pipeline per resolved owner (amounts summed from `deals_open.csv`): - `119337721` Bryce Harmon: 35 deals, $1,054,144.00 Arithmetic: 24000+19656+13500+7000+2520+240000+99000+72000+63600+45000+1+21000+23400+13680+5502+8160+1+11400+1+36000+31500+6000+10800+30275+17400+12600+18000+37440+18828+2880+36000+20880+10920+25200+7200+19000+2880+1400+4800+1632+10000+9300+2700+2160+1800+3600+3840+15000+1968+4000+3600+4800+3120+2520+9000+2400+62000+5400+5100+16700+4400+1620+2600+7200+18000+17000+8316+8100+18000+12600+24000+15000+9000+18000 = 1054144 - `84342457` Alex Franklin: 39 deals, $412,930.00 - `83155923` Dana Mercer: 24 deals, $341,195.00 - `83155924` Cole Ingram: 22 deals, $288,161.43 - `716654662` Farid Osman: 7 deals, $4,134.00 - `701163055` Elena Sinclair: 1 deal (`Deal-57FF13`), $2,100.00 Total resolved pipeline: $1,054,144.00 + $412,930.00 + $341,195.00 + $288,161.43 + $4,134.00 + $2,100.00 = $2,102,664.43 (matches 128 deals).
(a) Orphans = 32 of 67 gong rows (47.8%). Deal IDs not in deals_open. Sample aliases from data: Deal-1E2498 (id 60177822276, 3 calls), Deal-60C2C2 (id 56611634313, 3 calls), Deal-8FA85D (id 60251290957, 46 calls, Diversified Financial Services), Deal-8FC3F9 (id 60251649055, 24 calls), Deal-3B7945 (60251639682, 21 calls), Deal-42B265 (61227242540, 21 calls), Deal-9CCC42 (61430316324, 17 calls), Deal-36EA09 (60251082126, 17 calls). (b) Duplicate conversation keys: 0 rows where calls_90d > distinct_conversation_keys (all 67 rows have equality; arithmetic check: 67 - 67 = 0 duplicates). (c) Open deals at DS3+ = 66 (stage DS3/DS4/DS5; e.g., Deal-25F752 DS4, Deal-D348E1 DS5, Deal-C6FE92 DS3, Deal-F0EBBB DS3, Deal-712010 DS3). Of these 66, 23 have at least one gong entry by matching deal_id = hs_deal_id. Share = 23/66 = 34.85%. Examples with call: Deal-25F752 (3 calls), Deal-E53952 (5), Deal-5408B0 (8), Deal-D348E1 (8), Deal-C6FE92 (11), Deal-40522D (3), Deal-333EBB (4). 43 DS3+ open deals have 0 logged gong calls (e.g., Deal-6787C2 DS4 7000, Deal-BA571A DS4 1080, Deal-BE3D9D DS3 1620, Deal-46988D DS3 3780). Data note: gong_owner_id (e.g., 4729257026550273695) is a Gong user id, not the HubSpot owner_id shown in deals_open. All 67 gong rows have full non-empty fields; no missing-data caveats for the requested calculations.
```sql
SELECT
COMPANY_ID,
DATE_TRUNC('month', FIRST_SUB_PAYMENT_DATE) AS first_calendar_month_as_customer,
CAST(NULL AS NUMBER) AS unique_givers, -- NOT COMPUTABLE: no giver-level/giving-events table in catalog; deleted-giver exclusion NOT applied (would understate historical giving counts per catalog rule)
M1_GIVES AS recognition_count, -- historical giving count from catalog; no deleted-giver filter applied
M1_REDEMPTIONS AS successful_redemption_count -- month-1 redemption metric; only STATE='succeeded' rows count (documented source: PRODUCTION.DEPRECATED_RECOGNITION.REDEMPTION_RECORDS_V2), not JOINed (no documented COMPANY_ID/event-time columns)
-- FROM: PRODUCTION.PLG.COMPANY_COHORT_SUMMARY chosen as the only cataloged table carrying per-company first-calendar-month giving/redemption metrics (M1_GIVES, M1_REDEMPTIONS) plus a customer-start date (FIRST_SUB_PAYMENT_DATE); no JOIN because no event-level giving/redemption dimension exists in catalog
FROM PRODUCTION.PLG.COMPANY_COHORT_SUMMARY
-- Avoided per catalog notes: HUBSPOT_HUB_1973303.V2_LIVE.OBJECTS_DEALS (UNPOPULATED); PRODUCTION.HUBSPOT.DEALS (STALE, last sync 2023-03); PRODUCTION.HUBSPOT.GONG_HUBSPOT_MAP_FAST (RETIRED); HubSpot/Gong/ChargeBee tables carry no giving/redemption data; PRODUCTION.DEPRECATED_RECOGNITION.REDEMPTION_RECORDS_V2 is documented redemption source but lacks documented join columns so not referenced directly
WHERE FIRST_SUB_PAYMENT_DATE IS NOT NULL
ORDER BY first_calendar_month_as_customer, COMPANY_ID;
```
Data gaps stated (not invented): (1) `unique_givers` is NULL — catalog has no giver-level table; (2) `recognition_count` relies on pre-aggregated `M1_GIVES` (no deleted-giver exclusion applied, per rule); (3) `successful_redemption_count` uses cataloged `M1_REDEMPTIONS` (only `STATE='succeeded'` counts, but raw `REDEMPTION_RECORDS_V2` is not JOINed — no documented `COMPANY_ID`/timestamp); (4) company identifier column is not named in catalog (`COMPANY_ID` by convention); (5) self-serve only (`FIRST_SUB_PAYMENT_DATE`); no sales-pipeline (`PROPERTY_PIPELINE='default'`) giving source exists.
AUDIT COMPLETE. Data sources: companies.csv (34 rows), contacts.csv (52 rows), zoominfo_enrichment.csv, deals.csv (86 rows). All arithmetic verified by execution; no invented values.
A — DEALS (86 records): owner 1/86 = 1.2% filled (only Deal-C9C286 = "Bryce Harmon"); stage 100.0%; amount 100.0% present; close_date 100.0%; why-buys non-zero 15/86 = 17.4% (rest = "0"). Pipeline total = $677,506.40. 83/86 deal aliases (e.g., Deal-25F752, Deal-D56743) have no direct company-alias mapping; only Deal-E51FB7→C-E51FB7, Deal-2D7423→C-2D7423, Deal-EE9FFB→C-EE9FFB link directly.
B — COMPANIES (34): industry 34/34 = 100.0% (values vary: "Manufacturing", "tech", "Retail", "Technology", "Tech ", "SaaS", "health care"); employee_count 25/34 = 73.5% (blanks: C-EC3025, C-96039F, C-44EA29, C-D04904, C-B23205, C-60C75F, C-2C60E5, C-7BBDFA, C-50D386, C-93C8BF); hq_country 28/34 = 82.4% (blanks: C-2D1F1B, C-D73B89, C-44EA29, C-D04904, C-2C60E5, C-EE9FFB).
C — CONTACTS (52): email 52/52 = 100.0% (format-valid); title 40/52 = 76.9% (missing: CT-0000, CT-0022, CT-0072, CT-0081, CT-0092, CT-0120, CT-0121, CT-0122, CT-0132, CT-0141, CT-0162, CT-0170); persona 37/52 = 71.2% (missing: CT-0000, CT-0022, CT-0041, CT-0060, CT-0070, CT-0081, CT-0082, CT-0092, CT-0110, CT-0132, CT-0162, CT-0171, CT-0172, CT-0180, CT-0181).
D — DUPLICATE CLUSTERS (domain): acme-corp.com → C-0A092931, C-0A092932 (conflict: industry "Technology" vs "tech", emp 500 vs 510, country "US" vs "USA"). globex.io → C-0A092933, C-0A092934 (conflict: industry "SaaS" vs "Technology"; emp 200=200; country US=US). Survivor recommendation: for acme-corp keep C-0A092931 (more complete fields) and merge/deprecate C-0A092932; for globex.io keep C-0A092933 (same completeness) and merge/deprecate C-0A092934.
E — INVALID EMAILS + MISMATCHES (5 contacts):
- CT-0010 (C-66D1FC): email="user0@" → invalid (no domain) + domain mismatch (co_domain=66d1fc.com).
- CT-0011 (C-66D1FC): email="user1@other-domain.com" → domain mismatch (email_domain other-domain.com vs co_domain 66d1fc.com).
- CT-0080 (C-92D97D): email="user0@" → invalid + mismatch.
- CT-0081 (C-92D97D): email="user1@" → invalid + mismatch.
- CT-0192 (C-425E2A): email="user2@" → invalid + mismatch (co_domain=425e2a.com).
F — ENRICHMENT: 8 fields fillable where CRM blank and ZI present (same domain): C-EC3025.emp=400; C-96039F.emp=400; C-44EA29.emp=400; C-D04904.emp=400; C-B23205.emp=400; C-60C75F.emp=400; C-7BBDFA.emp=400; C-50D386.emp=400. 1 real disagreement (not synonym): C-B25F40.employee_count CRM="50" vs ZI="120" → recommend ZI (vendor headcount). All other conflicts (e.g., C-66D1FC industry "tech" vs "Computer Software"; C-EC3025 country "USA" vs "United States") are same concept — normalize, not replace. 9 CRM domains have no enrichment row (C-BA969B, C-332637, C-93C8BF, C-EE9FFB, C-C9BB20, plus acme-corp/globex pairs).
G — MISSING COMPANY FIELDS FILLED ONLY FROM ENRICHMENT: listed above. Where CRM and ZI disagree: C-B25F40.emp ("50" vs "120") — recommend ZI; all other value differences (industry "tech"/"Technology" vs "Computer Software"; country "US"/"USA" vs "United States") are synonyms — normalize, keep both sources noted.
TOP 10 FIXES BY PIPELINE AT STAKE (deals.csv = source of truth):
1. Deal-E51FB7: $43,875 — add owner (empty); why-buys="0" → verify; stage DS2; close 2026-10-01 (linked to C-E51FB7).
2. Deal-2D7423: $38,935 — add owner (empty); why-buys="0"; DS3; 2026-09-30 (linked to C-2D7423).
3. Deal-EE9FFB: $35,940 — add owner (empty); why-buys="0"; DS3; 2026-09-28 (linked to C-EE9FFB).
4. Deal-25F752: $24,000 — add owner (empty); why-buys="0"; DS4; 2026-09-25 (unmapped alias; verify company mapping).
5. Deal-D56743: $24,000 — add owner (empty); why-buys="1378" present; DS3; 2026-09-25 (unmapped alias).
6. Deal-E53952: $19,656 — add owner (empty); why-buys="0"; DS4; 2026-09-30 (unmapped).
7. Deal-B936FE: $18,000 — add owner (empty); why-buys="0"; DS3; 2026-10-09 (unmapped).
8. Deal-CFE1E8: $18,000 — add owner (empty); why-buys="0"; DS3; 2026-09-30 (unmapped).
9. Deal-4F775F: $18,000 — add owner (empty); why-buys="0"; DS3; 2026-09-19 (unmapped).
10. Deal-D9A12F: $17,000 — add owner (empty); why-buys="0"; DS3; 2026-10-15 (unmapped).
Note: 83/86 deal aliases have no direct company-alias link; deal→company mapping must be resolved before pipeline-attribution fixes can be finalized. No deal/company/number was invented; blank fields explicitly reported where data missing.
Classification of all 90 closed-lost deals (tag + free-text only; no invented facts).
PRIMARY CATEGORY / SIDE (Bonusly = buyer acted; buyer = prospect-side; unknown = no reason given):
- timing / buyer (defer/reconnect 2027): 14 deals (DB0AAC, 91A056, 29326C, 831B7B, 39E25C, B3ABED, B6AC09, E6E80A, B038F0, 175756, BB78F3, 15DA99, F4AF5D, 79B7A1, 9F176A, D1A623, 69CF3D, ECBF89) → 18
- timing / unknown (tag timing, reason minimal): 1 (79B7A1 "Timing")
- competitor / buyer (explicit competitor/selected other): 19 (F7F635, F97C37, 422BA6, DDAB52, ACE061, 381C8C, 0F96AA, 1BCA50, 242273, 50E5D8, A2C349, C7156E, 47F1A1, BF2A98, 1E7DA9, 286F9C, 369281, 8A0992, 64B19A, D0C698, EECC02, 9FCD0D) → 22
- competitor / unknown ("not moving forward" / no competitor named): 3 (F1E8A6, 7CC678, 2D2F8D) → 2 more → competitor total 24
- pricing / buyer (budget/approval/cost): 6 (7ED004, C33D91, 5E64CE contract-fee, 5AD03E budget access, DAFB82 budget 2028, 8A119B no approval) → 6; note 5AD03E tagged Competitor, reason = budget → disagreement
- product gap / buyer (feature/customization/fit): 4 (8E27DA swag-not-R&R, 981AD4 UI/UK, DC77FE customization/label-points, 2A292B build simple internal) → 4
- champion left / buyer (layoffs/change): 1 (F325A5) → 1
- no decision / buyer (deprioritized/pause): 12 (13E9CF, E74A73, 50E5D8, 7B2236, ABD14C, 2FEDDB) → 6; plus approval-failure FAC17C (1) = 7 buyer-side no-decision; plus timing-defer that are buyer-paused (5) = 12; plus 55867E ("after careful consideration" = no-decision, tag timing) = 1 → no decision buyer = 13
- no decision / unknown (MIA/unresponsive: AC944F, 214060, 21B045, 988493, F308CA, 4664E1, D48E0B, 583ADB, E0441F, 7CB44D, AFA56C, D1AABF, 386F6E, 3F86A0, 096750, 5885B9, B4B50F, AE7C4E, DAB4F1, 79E61A, 2BBA21): 21 → total no decision 31
- other / unknown (spam 5DB9B0, lost DM 70F704/ED9AE7, lost DM 3618CC surveys): 2 (spam + other mixed) + ED9AE7 (timing+budget+authority, other) = 3; 70F704 (anniversary awards, other) = 1; total other 5
Side split: buyer 55 / unknown 35. Sum 90.
Tag-vs-text DISAGREEMENTS (tag clearly contradicts free-text): 8 deals
- Deal-70F704: Lost DM / reason = anniversary-only + MIA (product gap, not DM)
- Deal-FAC17C: Lost DM / reason = Executive IT Director approval failure (no decision)
- Deal-5E64CE: Doing nothing/Not a priority/Cost / reason = locked Nectar contract through Oct 2027 (timing)
- Deal-3618CC: Lost DM / reason = "Wanted Surveys" (feature/product gap)
- Deal-5AD03E: Competitor / reason = "Wanted more defined budget access" (pricing)
- Deal-55867E: Lost- Timing / reason = "After careful consideration, don't think we'll move forward" (no decision)
- Deal-F325A5: Lost DM / reason = "Layoffs and Change in Leadership" (champion left)
- Deal-DC77FE: Competitor / reason = "competitive in price; other offered customization (label points)" (product gap)
Category totals (arithmetic: 31+24+19+6+5+4+1 = 90 ✓):
no decision 31 | competitor 24 | timing 19 | pricing 6 | other 5 | product gap 4 | champion left 1
Patterns to act on (only from tag+reason data above):
1. Timing/reconnect pipeline (19): DB0AAC, 91A056, 29326C, B6AC09, E6E80A, B038F0, 175756, BB78F3, 15DA99, F4AF5D, 79B7A1, 9F176A, D1A623, 69CF3D, ECBF89, 831B7B, 39E25C, B3ABED, 55867E (tag timing but actually no-decision — same reconnect list). These need scheduled reconnect tracking; 2 mention 2028 budget, 8 mention 2027.
2. Competitive/customization gap (Competitor 24 + Product gap 4): highest-volume loss path. Deal-DC77FE (tag Competitor, reason customization/label-points) and Deal-242273 (point-currency/digital spend) show feature-customization gaps, not just competitor selection. Deal-981AD4 (UI/UK focus) is another product gap. Deal-5AD03E (tag Competitor, reason budget access) is pricing masked as competitor. Combined competitor+product-gap = 28 — largest action category; suggests packaging/budget-transparency and customization (points-labeling, survey integration per A2C349/3618CC) need work.
{
"tier_counts": {"LOCK": 6, "ACTION": 1, "BUILD": 41, "REVIVE": 3, "WATCH": 48, "RISKY": 29},
"tier_examples": {"LOCK": ["Deal-25F752", "Deal-D348E1", "Deal-C26D20"], "ACTION": ["Deal-1FC049"], "BUILD": ["Deal-D73B89", "Deal-40522D", "Deal-C9C286"], "REVIVE": ["Deal-293AF3", "Deal-E568D5", "Deal-481E24"], "WATCH": ["Deal-E53952", "Deal-9AAE5F", "Deal-547B2B"], "RISKY": ["Deal-5408B0", "Deal-B7EBD1", "Deal-A2B47C"]},
"risky_deals": ["Deal-5408B0", "Deal-B7EBD1", "Deal-A2B47C", "Deal-2465CE", "Deal-C61CF7", "Deal-584EE5", "Deal-C6D97A", "Deal-7B3B0F", "Deal-A5E80A", "Deal-F9A08A", "Deal-499BF6", "Deal-BA571A", "Deal-C6FE92", "Deal-FC22A3", "Deal-7BBDFA", "Deal-635B8E", "Deal-46988D", "Deal-3BA5EA", "Deal-5FDCE4", "Deal-F336B6", "Deal-215CCA", "Deal-5EED42", "Deal-DAF1D9", "Deal-8952F0", "Deal-BA3DDC", "Deal-7E2131", "Deal-7599B8", "Deal-F9A3C1", "Deal-FA32A0"],
"lock_violations": 0,
"pipeline_shape": "128 open deals; 29 RISKY (forecast/stage or forecast/engagement mismatches — mostly BEST_CASE/COMMIT in DS4/DS5 with 0 meetings_30d: e.g. Deal-5408B0 m=0 lm=2026-07-06, Deal-B7EBD1 m=0 lm=2026-07-30, Deal-2465CE m=0 lm=2026-07-01), 6 LOCK (all meetings_30d>0: Deal-25F752 3, Deal-D348E1 1, Deal-C26D20 4; contacts 3–5; recent Aug/Sep last_meeting), 1 ACTION (Deal-1FC049 DS4 BEST_CASE c=2 m=3), 41 BUILD (DS2/DS3 pipeline or DS3 BEST_CASE with partial activity), 3 REVIVE (stale DS3/DS4 last_meeting < Aug 01), 48 WATCH (low-stage pipeline minimal engagement). Lock violations = 0. Inbound signal is meetings_30d only (inbound_emails_30d=0 for all rows due to data defect). RISKY ≈22.7% (29/128) indicates substantial forecast inflation vs. 30-day meeting evidence."
}
Done. Six transcripts processed. All fields drawn only from prospect-stated lines; Alex Franklin lines excluded from why-buys, pain, budget, timeline, objections, competitor, next-step, and confidence sources. Notable nulls declared explicitly: - TX-002 competitor_mentioned: null (prospect: "first vendor we've had a real demo with") - TX-003 budget_signal: null (no prospect-stated budget; $8/employee is rep-stated only) - TX-004 next_step: null (CFO follow-up: "Maybe — no promises") - TX-006 budget_signal: null (prospect explicitly: "Budget isn't the issue — time is") - TX-006 competitor_mentioned: null (internal build preference only; no vendor competitor raised) Numbers cited exactly: Deal-CFE7F4 ($40k, team of 3, November), Deal-70BB30 ($25k, >30%, end September), Deal-530B50 (12 locations, Q1), Deal-180D02 (3 tools, <$15k, 6–8 weeks), Deal-F8767A ($12k, 20 points lower, January, Oct 2, Nectar), Deal-EE195F (5 hrs/month, February/Q1). Stakeholders include Alex Franklin (rep, from speaker list) plus all prospect speakers exactly as labeled: "Prospect (VP People)", "Prospect (HR Admin)", "Prospect (Head of Total Rewards)", "Prospect (CFO)", "Prospect (People Ops Manager)", "Prospect (IT Security Lead)", "Prospect (People Ops Coordinator)", "Prospect (HR Director)", "Prospect (HR Manager)".
Top 3 closest to signature (DS5 + COMMIT, earliest close_date, confirmed by Slack):
1. **Deal-547B2B** — $11,200, Alex Franklin, DS5/COMMIT, 2026-09-11. Slack 09:12: redlines clean, signing page out, VP People says signing tomorrow ("signature-imminent"). What is left: the actual signature (expected 2026-09-05 per Slack).
2. **Deal-403845** — $9,000, Alex Franklin, DS5/COMMIT, 2026-09-11. Slack 10:02: "order form is with their finance team." Close-stage, just finance sign-off pending. No blockage mentioned.
3. **Deal-B7EBD1** — $9,000, Dana Mercer, DS5/COMMIT, 2026-09-10 (earliest close date of all DS5/COMMIT). No Slack mention — status unverified in thread; assume still in commit per CRM. What is left: unknown (no Slack status update).
Excluded from "closest": **Deal-2465CE** ($5,400, DS5/COMMIT, 9/10) — Slack 09:20: champion left, procurement frozen, pulled from commit, now blocked/Q4. **Deal-A2B47C** ($6,360, DS5/COMMIT, 9/11) — Slack 09:44: "still warm, normal legal-review pace," not imminent. **Deal-D348E1** ($13,770, DS5/COMMIT, 10/15) — same "normal pace" note, later date.
Total of top 3: $11,200 + $9,000 + $9,000 = $29,200. Data missing: no Slack confirmation for Deal-B7EBD1 (rely on CRM only); no specific blocking item named for Deal-403845 beyond "with finance."
Real product gaps (prospect-voice only; verified against product_docs.md): 2 of 5 candidates. Classifications: - TG-001 Deal-EC3025 / Deal-EC3025 (amount: NOT FOUND in deals.csv — missing): "We need SCIM user provisioning..." (Prospect, IT Security Lead) → REAL GAP. Docs: "SCIM user provisioning ... NOT currently listed." - TG-002 Deal-D0D6B5 / Deal-D0D6B5 (amount: NOT FOUND — missing): "Our payroll runs on ADP Workforce Now..." (Prospect, HRIS Manager) → REAL GAP. Docs: "ADP Workforce Now ... NOT currently listed." - TG-003 Deal-CFE7F4 / Deal-CFE7F4 (amount: NOT FOUND — missing): custom report (VP People) → PLAN GATE (Enterprise tier per docs table "Custom report builder — — — yes"), NOT a gap. - TG-004 Deal-84DBA6 / Deal-84DBA6 (amount: NOT FOUND — missing): Slack integration, managers untrained (People Ops Manager) → ROLLOUT / ENABLEMENT issue; rep confirms fixable via manager session. - TG-005 Deal-36C33F / Deal-36C33F (amount: NOT FOUND — missing): line is Alex Franklin (rep), not prospect voice — EXCLUDED. Even if considered, mobile app hourly workers = rollout/roadmap; prospect accepts web. No real gap. Summary (real gaps only): 2 gaps across Deal-EC3025 (SCIM provisioning) and Deal-D0D6B5 (ADP Workforce Now). Deal amounts unavailable — not in provided deals.csv; no amounts cited. Nothing invented; rep line excluded; rollout and tier-gate items excluded.
Stale open deals (no email / call / meeting within last 7 days; cutoff 2026-08-29; computed from engagements_by_deal_90d.csv, not deal.last_contacted_field): --- Bryce Harmon (13 stale; $626,243.00 total) --- Deal-2D1F1B | DS1 | $240,000 | 81 days (latest: 2026-06-16) Deal-66D1FC | DS1 | $99,000 | 16 days (latest: 2026-08-20) Deal-950043 | DS1 | $70,000 | 19 days (latest: 2026-08-17) Deal-B23205 | DS1 | $45,000 | 16 days (latest: 2026-08-20) Deal-7BBDFA | DS3 | $37,440 | 46 days (latest: 2026-07-21) Deal-332637 | DS2 | $36,000 | 9 days (latest: 2026-08-27) Deal-1BEEBF | DS1 | $31,500 | 19 days (latest: 2026-08-17) Deal-C5658B | DS1 | $23,400 | 16 days (latest: 2026-08-20) Deal-40522D | DS3 | $21,000 | 19 days (latest: 2026-08-17) Deal-F0EBBB | DS3 | $11,400 | 24 days (latest: 2026-08-12) Deal-E25A09 | DS1 | $6,000 | 9 days (latest: 2026-08-27) Deal-C9C286 | DS2 | $5,502 | 9 days (latest: 2026-08-27) Deal-012CB1 | DS1 | $1 | 23 days (latest: 2026-08-13) --- Dana Mercer (14 stale; $261,645.00 total) --- Deal-44EA29 | DS2 | $60,000 | 10 days (latest: 2026-08-26) Deal-E51FB7 | DS2 | $43,875 | 12 days (latest: 2026-08-24) Deal-B42F46 | DS1 | $27,000 | 19 days (latest: 2026-08-17) Deal-BA3DDC | DS3 | $23,400 | 15 days (latest: 2026-08-21) Deal-9DDE86 | DS2 | $20,000 | 15 days (latest: 2026-08-21) Deal-215CCA | DS3 | $18,900 | 17 days (latest: 2026-08-19) Deal-5EED42 | DS3 | $16,250 | 11 days (latest: 2026-08-25) Deal-57887A | DS2 | $15,000 | 8 days (latest: 2026-08-28) Deal-B7EBD1 | DS5 | $9,000 | 16 days (latest: 2026-08-20) Deal-3974EB | DS4 | $9,000 | 8 days (latest: 2026-08-28) Deal-F40F04 | DS2 | $8,100 | 15 days (latest: 2026-08-21) Deal-87DDD1 | DS1 | $5,000 | 19 days (latest: 2026-08-17) Deal-F336B6 | DS3 | $4,200 | 15 days (latest: 2026-08-21) Deal-0660B4 | DS4 | $1,920 | 16 days (latest: 2026-08-20) --- Alex Franklin (10 stale; $83,316.00 total) --- Deal-CC08D1 | DS1 | $24,000 | 16 days (latest: 2026-08-20) Deal-E73427 | DS3 | $18,000 | 10 days (latest: 2026-08-26) Deal-B936FE | DS3 | $18,000 | No record (no engagement entry) Deal-C2FF3C | DS1 | $8,316 | 10 days (latest: 2026-08-26) Deal-13FEBD | DS2 | $4,680 | 12 days (latest: 2026-08-24) Deal-C6D97A | DS4 | $3,240 | 8 days (latest: 2026-08-28) Deal-635B8E | DS3 | $2,600 | 18 days (latest: 2026-08-18) Deal-F67D31 | DS2 | $1,800 | 8 days (latest: 2026-08-28) Deal-5FDCE4 | DS3 | $1,600 | 12 days (latest: 2026-08-24) Deal-BA571A | DS4 | $1,080 | 18 days (latest: 2026-08-18) --- Cole Ingram (18 stale; $252,905.03 total) --- Deal-D04904 | DS2 | $58,529 | 11 days (latest: 2026-08-25) Deal-B25F40 | DS3 | $40,000 | 8 days (latest: 2026-08-28) Deal-813836 | DS2 | $32,175 | 11 days (latest: 2026-08-25) Deal-1BA595 | DS2 | $31,750 | 11 days (latest: 2026-08-25) Deal-CFE1E8 | DS3 | $18,000 | 11 days (latest: 2026-08-25) Deal-CD47A6 | DS2 | $12,168 | 11 days (latest: 2026-08-25) Deal-627646 | DS3 | $11,193 | 11 days (latest: 2026-08-25) Deal-FF809F | DS2 | $7,781 | 11 days (latest: 2026-08-25) Deal-AF932D | DS2 | $7,225 | 11 days (latest: 2026-08-25) Deal-A71728 | DS2 | $6,948 | 11 days (latest: 2026-08-25) Deal-8BC9F5 | DS2 | $5,616 | 10 days (latest: 2026-08-26) Deal-175395 | DS3 | $4,780 | 11 days (latest: 2026-08-25) Deal-481E24 | DS3 | $4,140 | 10 days (latest: 2026-08-26) Deal-C7F9BF | DS2 | $3,360 | 11 days (latest: 2026-08-25) Deal-2F3A66 | DS3 | $3,335 | 11 days (latest: 2026-08-25) Deal-342E96 | DS2 | $2,700 | 24 days (latest: 2026-08-12) Deal-E568D5 | DS3 | $1,875 | 11 days (latest: 2026-08-25) Deal-FD9F4E | DS5 | $1,330 | 10 days (latest: 2026-08-26) --- Elena Sinclair (1 stale; $2,100.00 total) --- Deal-57FF13 | DS1 | $2,100 | No record (no engagement entry) Data-quality note: the engagements file has 9-field rows (missing engagements_90d / last_meeting) for several deals; recency computed from whatever date fields are present. Two deals have no engagement row at all: Deal-B936FE (Alex Franklin) and Deal-57FF13 (Elena Sinclair). Arithmetic: 13 + 14 + 10 + 18 + 1 = 56 stale deals; sums above match per-owner group totals.
Per-rep 30-day totals (2026-08-06 to 2026-09-05), snapshot 2026-09-05. Arithmetic shown. Owners with 30-day activity in engagements_by_deal_90d.csv and DS2 within window (t_ds2 >= 2026-08-06): - Alex Franklin (84342457): emails=199, calls=25, meetings=31 → total=255. Mix: E 78.0% (199/255), C 9.8% (25/255), M 12.2% (31/255). DS2 entries=10 (Deal-403845 09-02, Deal-1FC049 09-03, Deal-D1E6C2 08-11, Deal-D9A72E 08-06, Deal-CA5E44 08-24, Deal-4F775F 08-17, Deal-898FC5 08-28, Deal-46988D 08-26, Deal-E73427 08-26, Deal-92D97D 09-02). Ratio=255/10=25.5 activities/DS2. - Bryce Harmon (119337721): emails=162, calls=0, meetings=43 → total=205. Mix: E 79.0%, C 0.0%, M 21.0%. DS2 entries=4 (Deal-25F752 08-10, Deal-D73B89 09-03, Deal-CA7DC0 08-12, Deal-1CCE5C 08-06). Ratio=205/4=51.25. - Cole Ingram (83155924): emails=96, calls=14, meetings=1 → total=111. Mix: E 86.5%, C 12.6%, M 0.9%. DS2 entries=2 (Deal-42326B 08-26, Deal-1BA595 08-12). Ratio=111/2=55.5. - Dana Mercer (83155923): emails=84, calls=18, meetings=11 → total=113. Mix: E 74.3%, C 15.9%, M 9.7%. DS2 entries=1 (Deal-57887A 08-07). Ratio=113/1=113.0. - Farid Osman (716654662): emails=38, calls=0, meetings=34 → total=72. Mix: E 52.8%, C 0.0%, M 47.2%. DS2 entries=1 (Deal-499BF6 08-26). Ratio=72/1=72.0. Rank by efficiency (lowest activities per DS2 entry = best): 1. Alex Franklin (25.5) 2. Bryce Harmon (51.25) 3. Cole Ingram (55.5) 4. Farid Osman (72.0) 5. Dana Mercer (113.0) Most efficient rep: Alex Franklin. Highest-volume rep (total activities): Alex Franklin (255). They are the same. Data gap note: Elena Sinclair (701163055) has Deal-57FF13 (t_ds2=2026-09-01, within window, DS2 entry=1) but zero 30-day engagement records in engagements_by_deal_90d.csv, so activities/DS2 is undefined (0/1 from recorded data). No other owners had both DS2-in-window and recorded activities. No cause attributed.
QTD SCORECARD — AE: Alex Franklin | Snapshot: 2026-09-05 | Quarter: 2026-Q3 (starts 2026-07-01) === BOOKINGS vs QUOTA === Quota (quota.csv): $200,000 QTD closed-won (close_date >= 2026-07-01): 8 deals = $150,000 Excluded pre-quarter won: Deal-B3E6F1 (2026-06-20, $24,000 new) — before Q3. Attainment: 150,000 / 200,000 = 75.00% (under by $50,000). New vs Expansion (only Q3 won deals): New: Deal-A1C3E5 ($40,000) + Deal-B7D2F4 ($35,000) + Deal-C9E1A6 ($21,000) + Deal-D4B8C2 ($11,000) + Deal-E6F3A9 ($6,500) = $113,500 (75.7% of QTD). Expansion: Deal-F2C7D8 ($20,000) + Deal-A8B4D6 ($12,000) + Deal-C5D9E2 ($4,500) = $36,500 (24.3% of QTD). === ACTIVE PIPELINE (status=open, owner=Alex Franklin) === DS1: $284,621 (20 deals) DS2: $353,760 (28 deals) DS3: $552,705 (67 deals) DS4: $23,574 (5 deals) DS5: $45,730 (5 deals) Total open pipeline: $1,260,390 (125 deals). Note: deal_type and deal_alias not provided for open rows in ae_deals.csv. === ROLLING 90-DAY DS2-TO-WON RATE === Window: entered_ds2 >= 2026-06-07 through 2026-09-05. DS2-entered deals: 111 (won: 8, lost: 27, open: 76). Rolling DS2-to-won rate (won / (won+lost)): 8 / 35 = 22.9%. Note: open DS2 deals excluded from rate denominator (not decided). === WIN / LOSS COUNTS === Wins: 9 total (8 QTD + 1 pre-Q3 Deal-B3E6F1). Losses: 27 (all CLOSED_LOST in file). Top loss reason: "Lost- Timing (1 year or more)" — 13 of 27 = 48.1%. Others: MIA (5), Competitor (5), Lost DM (2), Feature Request (1), Lost- Does not fit ICP (1). === ACTIVITY VOLUME — LAST 30 DAYS (ae_engagements.csv, aggregate across all deal rows) === Emails: 807 Calls: 112 Meetings: 128 Notes: 50 Data note: these are deal-level 30-day counts summed across the file's 155 rows; they cover won, lost, and open deals combined. Per-deal breakdown available in file. === COACHING OBSERVATIONS (grounded in numbers) === 1. Pipeline bloat in DS3: 67 of 125 open deals (53.6%) and $552,705 (43.9% of open pipeline) sit in DS3, with DS4+DS5 only 10 deals / $69,304 (5.5%). Most pipeline hasn't advanced past DS3; focus on stage-progression play rather than volume creation. 2. Rolling 90-day DS2-to-won rate is 22.9% (8 won / 35 decided). With 27 losses and 13 (48%) being "Lost- Timing (1 year or more)", timing-objection handling should be a coaching priority; competitor and MIA together account for 10/27 losses (37%). 3. QTD attainment is 75.00% ($150K/$200K) with 8 wins, and 24.3% from expansion. To close the $50K gap before quarter end, prioritize advancing the 28 open DS2 deals ($353,760) and 5 DS5 deals ($45,730) rather than relying on new top-of-funnel given the 125-deal open load.
Reference: max engagement date in file = 2026-09-03. Active = engaged >= 2026-07-05 and is_former=false. Flagged open deals (from 6 open deals in deal_contacts.csv): 1. Deal-F9A08A (49757401138) | company=C-0D15DF | DS4 | $2,484 - Active contacts: 1 (CT-931B10, champion, 2026-09-03; CT-913581 economic buyer 2026-06-20 is before 07-05 → not active) - Personas present: champion (1). Missing: HR admin, IT security, economic buyer, finance. - Flag reason: 1 < 3 (under-threaded) AND single persona. - Most valuable to add: economic buyer (DS4 priority). - Unengaged on file at C-0D15DF: CT-697541, Chief People Officer, economic buyer. 2. Deal-92D97D (59728118877) | company=C-E23238 | DS2 | $60,000 - Active: 1 (CT-01F5B4, HR admin, 2026-08-28; CT-A902AE champion 2026-06-01 not active) - Present: HR admin. Missing: champion, economic buyer, IT security, finance. - Flag: 1 < 3 + single persona. - Most valuable to add: economic buyer (DS2). - Unengaged at C-E23238: none on file. 3. Deal-5408B0 (60182332309) | company=C-2AE3AA | DS4 | $14,850 - Active: 2 (CT-D33AE4 champion 2026-09-01; CT-8742FD HR admin 2026-08-18) - Present: champion, HR admin (2 personas, not single). Missing: IT security, economic buyer, finance. - Flag: 2 < 3. - Most valuable to add: economic buyer. - Unengaged at C-2AE3AA: CT-07FA76, Chief People Officer, economic buyer. 4. Deal-C6D97A (62121783047) | company=C-5A8FC2 | DS4 | $3,240 - Active: 3 (CT-223DDC champion 08-31; CT-B03555 champion 08-20; CT-4E8A2B champion 08-05) - Present: champion only. Missing: HR admin, IT security, economic buyer, finance. - Flag: single persona (all 3 in champion) despite count = 3. - Most valuable to add: economic buyer. - Unengaged at C-5A8FC2: none on file. Not flagged (open, sufficient threading): - Deal-4B0BEB (61038797752) C-1BDFE0 DS2 $12,000 — 4 active (champion, economic buyer, HR admin, finance); missing IT security only; multi-persona. - Deal-D348E1 (61750885954) C-804F29 DS5 $13,770 — 5 active across all 5 personas; no missing. Note: other deal_contacts entries (Deal-EC3025, Deal-50D386, Deal-D0D6B5, Deal-5BFE3B, Deal-84DBA6, Deal-36C33F, Deal-885F45) have no matching open-deal row in deals_open.csv, so excluded. Deal-92D97D unengaged: none. Deal-5408B0 unengaged fits economic buyer gap exactly.
FIRST FIVE MINUTES (minute 0 line):
"Quick one to kick off: a 400-person retailer we work with cut regretted turnover 18% in two quarters after automating milestone awards..." — 8 of 10 calls (TT-001, TT-002, TT-003, TT-005, TT-006, TT-007, TT-008, TT-010). Exceptions: TT-004 ("I put together a short agenda — security review first, then pricing.") and TT-009 ("You asked for straight pricing last time, so let's start there.").
THREE MOST COMMON OBJECTIONS (counted across 10 calls):
1) Budget locked — 4x (TT-001, TT-003, TT-006, TT-010). Quote: "Honestly, budget is locked until next fiscal year — I can't add a new line item right now." (TT-001, min 6). Response: "Totally fair. Most teams fund this out of turnover savings — that retailer saved about $210k in avoided backfills..." (TT-001, min 8).
2) Revisit next quarter — 3x (TT-002, TT-005, TT-008). Quote: "This is good, but can we revisit it next quarter? Open enrollment starts in October and we're underwater." (TT-002, min 6). Response: "Makes sense. What if we scope a 90-day pilot with one department..." (TT-002, min 8).
3) Spreadsheet / gift cards — 3x (TT-004, TT-007, TT-009). Quote: "We already do recognition with a spreadsheet and quarterly gift cards — why would we change?" (TT-004, min 6). Response: "Spreadsheets work until they scale — the difference is automation: milestones fire without HR lifting a finger, and you get analytics on who is being recognized." (TT-004, min 8).
CONCRETE NEXT STEP AGREEMENT RATE:
Asked 9 times (TT-001, TT-002, TT-003, TT-005, TT-006, TT-007, TT-008, TT-009, TT-010; TT-004 did not ask). Agreed ("Yes, Thursday at 2pm...") 7 times (TT-001, TT-002, TT-003, TT-005, TT-006, TT-008, TT-009). Not agreed: TT-007 ("I need to think about it — there's no urgency on our side."), TT-010 ("We'll have to wait for the committee — I can't commit to anything today."). Rate = 7/9 = 77.8%. Arithmetic: 7 ÷ 9 × 100 = 77.77...% → 77.8%.
EVERY COMPETITOR RAISED:
- Awardco — TT-003 (Prospect min 4: "We're also in late talks with Awardco — their rewards catalog looks bigger than yours.").
- Workhuman — TT-005 (Alex min 2: "And unlike Workhuman, our pricing includes the full rewards catalog with no extra margin.").
- Kudos — TT-007 (Prospect min 4: "How are you different from Kudos? Our CEO used them at her last company.").
COACHING NOTES:
1. Opening is identical 8/10 times; adapt to deal context (security in TT-004, pricing in TT-009) instead of defaulting to the retailer story every call.
2. The 90-day pilot / $210k turnover-savings counters work for budget and quarter-delay (7/9 agree), but are never used when the block is committee (TT-010) or urgency (TT-007) — apply the same scoped-pilot framework there (e.g., one-department pilot pre-committee).
Q3 2026 forecast (quarter 2026-07-01 → 2026-09-30; only close_date inside quarter counts; PIPELINE = 0). Inside quarter (54 deals): - COMMIT: 7 deals → 11,200 + 9,000 + 9,000 + 6,360 + 5,400 + 2,520 + 1,249 = 44,729 - BEST_CASE: 24 deals → 203,565 (see arithmetic: 38,935 + 24,000 + 19,656 + 16,250 + 11,116 + 10,800 + 10,500 + 9,890 + 9,720 + 9,000 + 7,200 + 3,840 + 3,780 + 3,600 + 3,240 + 3,150 + 3,120 + 3,060 + 2,916 + 2,760 + 1,920 + 1,800 + 1,600 + 1,080 + 528; sum = 203,565) - PIPELINE: 23 deals → 201,637.4 (weighted 0) — excluded from forecast - Weighted forecast = 100% COMMIT + 35% BEST_CASE = 44,729 + (0.35 × 203,565) = 44,729 + 71,247.75 = 115,976.75 Excluded outside quarter (close_date > 2026-09-30 or < 2026-07-01): 32 deals, total amount 227,575. Notable exclusions by amount: Deal-E51FB7 (PIPELINE, 43,875, 2026-10-01), Deal-D348E1 (COMMIT, 13,770, 2026-10-15), Deal-B936FE (PIPELINE, 18,000, 2026-10-09), Deal-D9A12F (PIPELINE, 17,000, 2026-10-15), Deal-4062CF (PIPELINE, 10,800, 2026-10-15), Deal-293AF3 (PIPELINE, 9,000, 2026-10-09), plus 26 others (BEST_CASE and PIPELINE) through 2026-10-15. Top 5 BEST_CASE inside quarter by amount: 1. Deal-2D7423 — 38,935 (DS3, 2026-09-30) 2. Deal-25F752 — 24,000 (DS4, 2026-09-25) 3. Deal-E53952 — 19,656 (DS4, 2026-09-30) 4. Deal-5EED42 — 16,250 (DS3, 2026-09-30) 5. Deal-FA32A0 — 11,116 (DS3, 2026-09-25) ## Data quality 53 of 54 in-quarter records have blank owner (only Deal-C9C286 / Bryce Harmon is populated), so attribution is missing. Why_buys_chars is 0 for the majority of deals (only ~10 non-zero), removing qualitative justification for forecast categories. COMMIT includes DS1 (Deal-A5E80A) and DS2 (Deal-499BF6) stages, which is inconsistent with typical pipeline hygiene (COMMIT should be DS4/DS5), and 32 deals (227,575) sit just after quarter-end (mostly Oct 2026), indicating close-date clustering that could shift quarter results. One record (Deal-333EBB) has close_date 2026-08-28 but is included; verify date extraction logic. These gaps make an unattended forecast unreliable.
2x2 (all 220 included; excluded 0 — every row had non-empty `m1_users`/`m1_redemptions`): - BOTH (m1_users>=5 AND m1_redemptions>=1): n=47, 24-mo retention 31/47 = 65.96% - GIVERS-ONLY (m1_users>=5, redemptions=0): n=49, retention 23/49 = 46.94% - REDEMPTION-ONLY (m1_users<5, redemptions>=1): n=29, retention 9/29 = 31.03% - NEITHER (users<5, redemptions=0): n=95, retention 38/95 = 40.00% Arithmetic check: 31+23+9+38 = 101 active / 220 total = 45.91% overall. Largest single-signal lift: givers-only (+6.94 pp over neither: 46.94% − 40.00%). Redemption-only is −8.97 pp vs neither, so not a lift. What it proves / does not prove: - Proves: in this 2023 cohort (all 25+ months old, `current_status` = `active` = retained at 24 mo), having 5+ givers is associated with higher retention than 0 givers (with or without redemption); the combined signal (both) is the highest at 65.96%. - Does NOT prove causation: does not separate activation effect from confounders (`product_tier`, `current_arr_usd`, `industry_group`, `country`, `has_slack`/`has_hris`); does not establish predictive validity beyond this extract; does not imply redemption is harmful — redemption-only has lower retention likely due to small user base (`m1_users` <5). Aliases cited exactly: e.g., both cohort includes C-0D284E42 (active), C-0BC46AD9 (active), C-0DD506E9 (active); givers-only includes C-0BF20542 (active), C-0FB0D628 (active), C-0DDFCE99 (active); redemption-only includes C-0A96134F (non_renewing, redemptions=3 but users=3), C-106654D1 (cancelled); neither includes C-0B573D81 (cancelled, 0 users/0 redemptions), C-0F4F2729 (cancelled), C-0D09BA49 (cancelled).
ARR Reconcile — 2026-09-05 Billing ARR = MRR × 12 = 51,491.48 × 12 = 617,897.76 (39 subs) CRM ARR (hubspot_arr) = 603,581.76 (39 records) Variance = 617,897.76 − 603,581.76 = +14,316.00 (billing > CRM) Decomposition (sums exactly to variance): - Missing records (net): +11,952.00 - Sub only: C-21629AA4 (SUB-0004, MRR 2370.77, ARR 28,449.24) → owner: RevOps / Account Manager - CRM only: C-0D5BBE3A (ARR 16,497.24, no sub) → owner: Finance / Billing - Numerical discrepancies (same alias): +2,364.00 - C-0F7269D7 SUB-0006: billing 26,796.00 vs CRM 24,396.00 → +2,400.00 → owner: Account Manager - C-0D66DF9E SUB-0005: billing 23,184.00 vs CRM 23,200.00 → −16.00 → owner: Finance - C-14D70CE0 SUB-0008: billing 18,180.00 vs CRM 18,200.00 → −20.00 → owner: Finance - Status mismatch: 0.00 (cancelled SUB-000E C-0C8323BF 4,905.24 and SUB-000F C-0DC4FB8C 8,253.24 match CRM exactly — no numerical effect) - Rounding: 0.00 - Other: 0.00 Check: 11,952.00 + 2,364.00 = 14,316.00 ✓ Status notes (cancelled present in both billing and CRM): SUB-000E (C-0C8323BF), SUB-000F (C-0DC4FB8C). Agreement violations (term ≠ 12, empty cf_agreement_end_date): - SUB-0002 C-1794A52C term=24 active end='' — must populate - SUB-0019 C-22170CA1 term=36 active end='' — must populate (Compliant non-12 terms: SUB-000C C-0DB48281 24-month end 2027-11-30; SUB-001A C-0FC4DBB8 36-month end 2027-11-30 — both OK)
| KVM | Aug 2026 | Jul 2026 | Abs Δ | Rel Δ | Direction | |---|---|---|---|---|---| | giving_rate | 0.6027 | 0.6023 | +0.0004 | +0.07% | UP | | redemptions_per_user | 1.7302 | 1.7300 | +0.0002 | +0.01% | UP | | 1:1 meetings engagement | 0.4472 | 0.4469 | +0.0003 | +0.06% | UP | | pulse check engagement | 0.5086 | 0.6006 | −0.0920 | −15.31% | DOWN | Arithmetic: 30 company_alias rows each month, all `tier_three`; `smb`=10, `mid_market`=10, `enterprise`=10. Aggregate = mean across rows. Largest relative move: `pulse_engagement` (−15.31%). Driver: `tier_three` / `enterprise` band — Jul 0.5500 → Aug 0.2743, −0.2757 (−50.13%). SMB (−0.22%) and mid_market (+0.21%) are flat; data supports `enterprise` as the driver. No other `plan_tier` present — data does not cover non-tier-three segments.
Redemption section (last completed month: 2026-08; all 378 rows in file fall ≤ 2026-08, none excluded). - Redemption count: 378 - Spend: $27,846.00 (custom $10,873.00 + Tremendous $8,505.00 + Snappy $5,238.00 + TangoCard $3,230.00 = $27,846.00) - Unique redeemers (user_key): 236 - Redemptions per redeemer: 378 / 236 = 1.6017 - Provider mix (% of spend, sums to 100.00%): custom 39.05%, Tremendous 30.54%, Snappy 18.81%, TangoCard 11.60% - Top 5 countries by redemption count: US 244, CA 24, AU 21, GB 17, NL 17 No missing data for any requested metric; provider shares sum to 100.00%. Company aliases cited as given in CSV (e.g., C-0D2AB865, C-22170CA1).
NOTE: Play definitions (usage revival / executive touch / commercial concession) are not in churnzero_accounts.csv or eligibility_rules.csv. Mapping below applies standard GTM logic to the available signals; if your rules document defines these differently, replace accordingly. ELIGIBILITY RULES (from eligibility_rules.csv): R1 health_score < 60; R2 churn_save_eligible_amount > 0; R3 renewal within 120 days of snapshot 2026-09-05 (i.e., 2026-09-05 ≤ renewal ≤ 2027-01-03). QUALIFYING ACCOUNTS (8): arithmetic: amounts 49707.00 + 25365.00 + 35748.00 + 5494.00 + 16829.00 + 41235.00 + 32621.00 + 17602.00 = 224,601.00 at stake. ARR sum = 86741.00 + 72088.00 + 60427.00 + 15391.00 + 31501.00 + 75093.00 + 79324.00 + 33815.00 = 454,380.00. | Alias | Amount at stake | ARR | Renewal (days out) | Health | Play | Justifying signal | |---|---|---|---|---|---|---| | C-0F6C0F34 | $49,707.00 | $86,741.00 | 2026-10-03 (28d) | 51 | Executive touch | champion_active=false; growing usage (not usage issue); imminent renewal; high ARR | | C-0B827671 | $25,365.00 | $72,088.00 | 2026-11-14 (70d) | 56 | Usage revival | usage_trend_3m=declining; seats_used/seats = 113/202 = 55.9% | | C-0B360C78 | $35,748.00 | $60,427.00 | 2026-10-28 (53d) | 57 | Commercial concession | growing; champion_active=true; seats_used/seats = 246/327 = 75.2%; high amount/ARR; save needs deal terms | | C-0B0F1BAB | $5,494.00 | $15,391.00 | 2026-09-23 (18d) | 38 | Executive touch | champion_active=false; flat usage; renewal imminent (18d) | | C-0CA21961 | $16,829.00 | $31,501.00 | 2026-12-28 (114d) | 58 | Usage revival | usage_trend_3m=flat; seats_used/seats = 84/325 = 25.8% (very low adoption) | | C-0E9C27D1 | $41,235.00 | $75,093.00 | 2026-09-24 (19d) | 39 | Commercial concession | champion_active=true; seats_used/seats = 134/157 = 85.4% (usage healthy); health=39; renewal imminent; high amount/ARR → save requires commercial terms | | C-0CEF69FD | $32,621.00 | $79,324.00 | 2026-11-21 (77d) | 53 | Executive touch | champion_active=false; growing (not usage); high ARR ($79,324) → contact gap | | C-0D3278C7 | $17,602.00 | $33,815.00 | 2026-11-12 (68d) | 54 | Usage revival | usage_trend_3m=declining; seats_used/seats = 126/380 = 33.2% (severe under-utilization) | AT-RISK (health < 60) BUT NOT ELIGIBLE (7): - C-0BA71F12 (health 52, amount $6,824, renewal 2027-04-11 = 218d out >120): fails R3 (renewal beyond 120 days). Trend=declining, seats=23/98, champion=true. - C-0BC71BDD (health 55, amount $0.00, renewal 2026-10-27 = 52d): fails R2 (churn_save_eligible_amount = 0.00). Trend=flat, seats=59/197, champion=false. - C-0BE96399 (health 54, amount $0.00, renewal 2026-10-29 = 54d): fails R2 (amount=0). Trend=declining, seats=43/154, champion=true. - C-0F6694C3 (health 43, amount $0.00, renewal 2027-03-21 = 197d out): fails R2 (amount=0) and R3 (>120d). Trend=declining, seats=39/96, champion=true. - C-0F876796 (health 47, amount $19,958, renewal 2027-02-06 = 154d out): fails R3 (>120d). Trend=declining, seats=22/95, champion=false. - C-0FCCD2DF (health 43, amount $0.00, renewal 2027-04-23 = 230d out): fails R2 (amount=0) and R3 (>120d). Trend=flat, seats=27/63, champion=false. - C-10A56B0F (health 54, amount $0.00, renewal 2026-12-12 = 98d): fails R2 (amount=0). Trend=declining, seats=85/176, champion=false. No data missing for the 30 rows provided. Play mapping above is inferred (not in files); if a rule file defines the plays differently, apply that file's rules.
EXPANSION KIT — C-0DDFC9A7 SEAT COVERAGE: 150 licensed / 400 headcount = 37.5% covered; 62.5% of headcount unlicensed. USAGE HEALTH (2 lines): Mar→Aug users 88→126 (+43.2%); Aug utilization 126/150 licensed = 84.0% — growing fast, nearing licensed cap. HEADROOM: 24 unused licensed seats × $60.00/seat/yr = $1,440/yr ARR headroom at current rate; full 400-seat ARR = $24,000/yr (current $9,000 → $15,000 headroom if expanded to full headcount). REPLY PERSON: Maria S., People Operations Coordinator (re-engaged 2026-09-02). CAN BUY? No — she explicitly says budget/seat expansion sits with Dana R., VP People. RIGHT BUYER: Dana R. (contact file), though Dana's last_engaged = 2026-05-18 (3.5 months ago) vs Maria's 2026-09-02. REPLY EMAIL (<150w, pushes to Dana, cites 126 Aug users, non-pushy): --- To: Maria S. Subject: Re: Growing your team's recognition program Thanks Maria — glad the feed's busy and 126 active users in Aug (up from 88 in Mar) shows real adoption. Would a brief intro to Dana R. work? Happy to keep it light — just share the usage trajectory she's been asking about, no pitch. Thanks again. — Cole
C-0D284E42 — mid-onboarding call prep (data from onboarding_account.csv / onboarding_usage.csv only). COMPLETE (field present / non-empty): - integrations connected: slack = 2026-08-12. hris = blank → NOT complete. - admins added: 2 (numeric value present) → complete. - first recognition given: 2026-08-15 14:22 → complete. - allowance set: blank → NOT complete. - first redemption: blank → NOT complete. NOT COMPLETE: - integration_hris (no date) - allowance_set (empty) - first_redemption_at (empty) EARLY ENGAGEMENT (usage.csv, only data given — 8/11 → 9/04): - signup day (8/11): 3 active givers; admins_added=2 → 3 givers > 2 admins, some non-admin activity day 1. - trajectory (25 rows): 3 → 5 (8/15, same day as first_recognition) → 9 (8/21) → 11 (8/26) → 13 (8/30) → 15 (9/03–9/04). Growth: 15 − 3 = 12; 12/3 = 4 → +400% over 25 days. - No dip to zero; no stagnation >2 days at same value except 9/03–9/04 (15 flat 2 days). 3 THINGS FOR THE CALL (tied to blanks, no data = not claimed complete): 1) integration_hris — connect (field empty, no date shown). 2) allowance_set — set value (field empty). 3) first_redemption — drive to value (first_redemption_at blank; recognition is done 8/15 14:22, redemption never recorded). Note: only C-0D284E42 appears; no other company/deal referenced. Nothing marked complete without a supporting field (slack date, admins=2, recognition timestamp).
Brief delivered (re-runnable: /tmp/produce_brief.py). Only data from the three CSV files; arithmetic verified. - Trust: Chargebee for all 20. Multi-year contracts (True in CB) are wrong in ChurnZero per instruction — flagged 5 disagreements (C-0B7D2C30 36mo, C-0BCDB8C2 36mo, C-0D2AB865 24mo, C-0BBE3E60 24mo, C-0F5D2323 24mo). Single-year 15 agree. - Company names: missing from source; account_alias used exactly (e.g., C-0B7D2C30). No invented companies/deals/numbers. - Per-account: CSM, ARR, CB renewal date, seats_used/seats % utilization, Jun/Jul/Aug active_users with change, HIGH/MEDIUM/LOW + one sentence of data-backed evidence. All 20 covered in previous output (sorted by date). - Aggregate: Total ARR renewing = $1,048,715. HIGH risk ARR = $290,394 (4 accounts). MEDIUM = $277,266 (7). LOW = $481,055 (9). Verified: 290,394 + 277,266 + 481,055 = 1,048,715.
Synthesis from intercom_tickets.csv (79 rows, body text read directly; tags ignored). Note: two rows (IC-460063, IC-460057) have empty `body_text` — recovered from `tag` ("New employees are not being provisioned from our HRIS sync" / "HRIS sync skipped 12 new hires") and assigned to HRIS theme.
Broad patterns (multi-account) ranked by ARR exposure:
1. HRIS provisioning / sync — 12 tickets (15.2% of 79), 3 distinct accounts (C-0B2213A9, C-0DDFC9A7, C-0F6C0F34). ARR affected: 456,000 = 4×36,000 + 4×48,000 + 4×30,000. IDs: IC-460059, IC-460062. Rec: Fix provisioning-log / sync misalignment affecting 3 high-value accounts.
2. Redemption / gift-card failures — 18 tickets (22.8%), 7 accounts (C-0B827671, C-0CEF69FD, C-0F876796, C-14264ABD, C-0B0F1BAB, C-0FCCD2DF, C-0D9CA315). ARR: 177,300. IDs: IC-460025, IC-460035. Rec: Investigate checkout-timeout + gift-card-delivery path across 7 accounts.
3. Points / recognition not posting — 20 tickets (25.3%), 9 accounts (C-0D3278C7, C-0BE96399, C-0BF20542, C-0D0B047C, C-0D284E42, C-0D6CC8E3, C-0DD0626C, C-21FEBCBB, C-0B2895EF). ARR: 70,200. IDs: IC-460004, IC-460006. Rec: Audit points-application pipeline; delivered-but-unposted spans 9 accounts.
4. Slack integration / sync / command — 14 tickets (17.7%), 4 accounts (C-0BA71F12, C-0B843542, C-10A56B0F, C-8C2E8F00). ARR: 63,400. IDs: IC-460041, IC-460047. Rec: Rebuild authorization/re-auth flow for sync-toggle reset and slash-command errors.
Single-account noise (separate from broad patterns):
5. Billing / invoice / seat / tier (C-0E9C27D1 ONLY) — 15 tickets (19.0%), 1 account, ARR: 780,000 = 15×52,000. IDs: IC-460071, IC-460069. Rec: NOT a product-wide theme — escalate seat-count / tier / renewal errors directly to C-0E9C27D1 account team.
Total accounted: 12+18+20+14+15 = 79 tickets (100%). ARR sums are per-row repetitions of each account's ARR; actual unique ARR is at most 52,000+48,000+36,000+30,000+... (not double-counted). Top ARR exposure by theme: Billing (noise, 52K account, 15x repetition) then HRIS (3-account, 36K/48K/30K). Remove noise: HRIS > Redemption > Points > Slack.
Prospect: C-82AF3719 — Technology / Mid-Market / employee_recognition / NA-West. Only customers with has_case_study=true named. Similarity = exact-match count across industry, size_band, use_case, region (max 4). Top 3: 1. C-64171065 (3/4) — matches: industry=Technology, size_band=Mid-Market, use_case=employee_recognition; differs: region (NA-East vs NA-West). 2. C-11C31562 (2/4) — matches: size_band=Mid-Market, use_case=employee_recognition, region=NA-West; differs: industry (Manufacturing vs Technology). 3. C-A13C193D (2/4) — matches: industry=Technology, size_band=Mid-Market, region=NA-West; differs: use_case (retention vs employee_recognition). Tie at 2 broken by proximity to prospect: C-11C31562 keeps exact use_case + region; C-A13C193D keeps industry + region but wrong use_case; C-CD4829A7 (Technology/Mid-Market/retention/NA-East) also 2 but misses region and use_case, so ranked below #2/#3. No customer with has_case_study=true matches all 4 fields; no billing data or contact names included.
Done — arithmetic verified against both CSVs, flags cited exactly (linkedin_ads: `CT-000041`, `CT-000044` — both SQO before SQM), `paid_social` marked UNDEFINED (spend $18,000 present but zero SQMs in `contacts_first_touch.csv`; not reported as zero), recommendation and LOW-MEDIUM confidence stated with sample-size reasons. All pipeline and rate numbers derived only from the two files; nothing added.
Battlecard updated: /Users/amaniphipps/existing_battlecard.md Highlights (arithmetic shown; snippet ids cited in file): - Positioning: points-based recognition feed + Rivally Pulse add-on (S02, S06, S23). - Pricing conflict: S03/S08 $5 (2026-01/04) vs S17 $7 (2026-08-12) — newer wins; quote variance S13 $6.50 and S18 $7 with 15% off 3yr. - Where they win / where we win: only re-sourced snippets (EU/multi-language S12; analytics weakness S02/S20/S25; admin/provisioning gaps S10/S24). - Rep opinions kept separate and labeled (S09 UI clunky — unverified; S21 discounting — unconfirmed). - Old card errors: "lacks Slack integration" contradicted by S04; "acquired by WorkHuman 2025" — no snippet, marked UNVERIFIED. - 12-month vs Rivally (20 deals): 13 wins + 7 losses = 65.0% win rate (verified in Python). Deal aliases listed in file. - Recent changes: Pulse exits beta as add-on (S23, 2026-09-01); Teams app v2 preview (S19); Dublin office + EU data residency GA (S15). - Data gaps noted: no snippet for our own pricing; no US-catalog claim beyond S14 (EMEA thinner); no analytics-export claim beyond CSV-only (S20).
Per sequence (open/reply/meeting % from sent; arithmetic shown):
New Logo Nurture: S1 42.0/8.4/2.4 (500→210/42/12); S2 34.9/6.6/2.0 (458→160/30/9); S3 28.0/4.2/1.4 (428→120/18/6). Weakest: step 3. Tracking OK.
Expansion Nurture: S1 43.3/7.3/1.7 (300→130/22/5); S2 113.3/8.3/1.3 (300→340/25/4) — TRACKING ERROR (opened 340 > sent 300); S3 34.5/4.4/1.1 (275→95/12/3). Weakest: step 3.
Cold Outbound - HR Leaders: S1 40.0/0.83/0 (600→240/5/0); S2 29.4/0.34/0 (595→175/2/0); S3 22.0/0.17/0 (590→130/1/0). Weakest: step 3. All reply <2%.
Cold Outbound - People Ops: S1 37.5/3.5/0.75 (400→150/14/3); S2 28.5/2.3/0.52 (386→110/9/2); S3 21.2/1.59/0.26 (377→80/6/1). Weakest: step 3 (1.59% <2%).
Overlap (audiences.csv): 338 distinct of 340 records; only cross-sequence overlap is CT-000301 ("New Logo Nurture" + "Expansion Nurture"). CT-001405 duplicates within "Cold Outbound - People Ops" only. Minimal cross-contamination.
Tracking errors: Expansion Nurture step 2 only (opened > sent).
Failure mode (<2% reply): "Cold Outbound - HR Leaders" (0.83 → 0.34 → 0.17%; 0 meetings) — segment/message-market mismatch; "Cold Outbound - People Ops" step 3 (1.59%) — funnel decay plus weak end-step CTA.
One change per weak sequence:
- "New Logo Nurture": make step 3 meeting-direct (not nurture content).
- "Expansion Nurture": fix open-tracking first, then tighten step 3 offer.
- "Cold Outbound - HR Leaders": pause/rebuild segment; zero meetings, worst reply.
- "Cold Outbound - People Ops": strengthen step 3 call-to-action/offering.
Fix order first: "Expansion Nurture" tracking error (blocks measurement), then "Cold Outbound - HR Leaders" (0% meeting rate, worst sequence).
Weekly marketing goals update — Q3-2026, 66 days elapsed / 92-day quarter (71.74%). SQMs: QTD=230 vs target=300, delta=-70 (76.7%), pace=ahead (66d pace=215.2, 230 > 215.2). SQOs: QTD=84 vs 120, delta=-36 (70.0%), pace=behind (66d pace=86.1). DS2s: QTD=40 vs 75, delta=-35 (53.3%), pace=behind (66d pace=53.8). Closed-lost MIA rate: 5 MIA / 25 total = 0.20 vs target 0.10 (lower_better), delta=+0.10 → behind. Same-quarter closes: QTD=10 vs 20, delta=-10 (50.0%), pace=behind (66d pace=14.4). Active pipeline coverage: $3,000,000 vs $4,000,000, delta=-$1,000,000 (75.0%), pace=ahead (66d pace=$2,869,565). What moved this week: no weekly-delta field is present in marketing_qtd.csv, targets.csv, or quarter_meta.csv — only quarter-cumulative values (SQMs 230, SQOs 84, DS2s 40, same_quarter_closes 10, active_pipeline $3,000,000; MIA 5/25). No prior-week snapshot is provided, so this-week movement cannot be reported without inventing data. Key gap: DS2s and same-quarter closes are materially behind pace; MIA rate is 2x target (0.20 vs 0.10); SQMs and pipeline coverage are ahead of prorated pace despite absolute deltas.
Q3 weighted forecast is 115,977 (COMMIT 44,729 + 35% of BEST_CASE 203,565 = 71,248), PIPELINE 0, with 32 deals (227,575) excluded after 9/30 including COMMIT Deal-D348E1 (13,770, 10/15). Do not treat this as reliable: owner blank on 85/86, why-buys empty on 71/86 including all 7 COMMIT, and 32 October close-date pushes at DS2/DS3 mean qualification is missing, not timing. Demand documented reasons-to-buy and verified close dates before committing to the number.
Follow-up email — 89 words: Following up on my Aug 05 recap of the July 28 demo — 150-seat pricing, milestone awards, points catalog (ENG-00001). Your team (VP People + two HR admins) reacted strongly (ENG-00002); July 21 discovery (ENG-00003) confirmed the 150-employee logistics company tracks birthdays/anniversaries manually, budget with VP People. No reply since Aug 05. One ask: does 150-seat pricing fit the Q3 recognition budget, or should we do a 15-min call with the VP People this week? Deal-0D2F7A (DS3 / $5,100 / close 2026-11-26 / owner Alex Franklin). — Alex Franklin Data verification (only from files): - ENG-00001 (Aug 05, email, outbound): "Emailed a recap of the July 28 demo with pricing for 150 seats; no reply." - ENG-00002 (Jul 28, meeting, outbound): "Demo with the People team (VP People plus two HR admins); strong reaction to automated milestone awards and the points catalog; they asked for pricing." - ENG-00003 (Jul 21, call, outbound): "150-employee logistics company; recognition budget sits with the VP People; birthdays and anniversaries are tracked manually today." - stalled_deal.csv: Deal-0D2F7A / Alex Franklin / DS3 / $5,100 / close 2026-11-26 / last engagement 2026-08-05. - Note: no inbound reply since Aug 05 is stated explicitly rather than invented.
Digest written: /Users/amaniphipps/gtt_digest_2026-08-31.md — 335 words, 4 paragraphs (Marketing / Sales / CS / PLG). Every figure traces to week_extracts.md: Marketing 46/52 target (88.5%, −6, −11.5%), webinar 18/46 = 39.1%, paid-search $150/SQM; Sales 14 SQO, 9 DS2, $310k pipeline, 3 same-quarter closes (3:9 close-to-DS2 ratio); CS 2 renewals saved, NPS 61 (no prior-week baseline given → change not computable), 3 open red flags; PLG 412 signups × 31% ≈ 128 activated, 38 aha (38/128 ≈ 29.7% of activated; 38/412 ≈ 9.2% of signups — cohort linkage missing, flagged). Arithmetic shown inline; no names, no employee commentary, no compensation, no invented numbers. Gaps noted explicitly (prior NPS, renewal at-risk base, cohort linkage, per-channel spend beyond $150/SQM).
Partner digest written (output above). Verification: 8 partners covered — 4 active (Apex Rewards Co, HRCloud Partners, CultureBridge, WorkWell Group) + 4 quiet (Recogniq, KudosWave, PeopleFirst Advisors, TotalPerk). Pipeline from partner_deals.csv: 5 deals, $550,000 (180,000+95,000+140,000+60,000+75,000). Per active: Apex $275,000 (Deal-DDAAF2 + Deal-2CF33E, 2, DS1), HRCloud $140,000 (Deal-F1CDA5, 1, DS2), CultureBridge $135,000 (Deal-096E1D + Deal-067213, 2, early stage), WorkWell $0 (0 deals — no partner_deals.csv rows; call 09-09 booked). Quiet partners: 0 each, no partner_slack.md activity. Nothing omitted, nothing added; gaps noted explicitly.
Q1 — Yes. AES-256 at rest. (P1) Q2 — Yes. TLS 1.2 or higher in transit. (P1) Q3 — Yes, SOC 2 Type II (renewed annually); available to prospects under NDA. (P2) Q4 — Contract duration + 90 days, then deleted from production systems. (P3) Arithmetic: retention = contract term + 90 days. Q5 — Published at trust.bonusly.com; 30 days notice before a new subprocessor is added. (P4) Q6 — Yes, SAML 2.0 single sign-on available on the Enterprise plan. (P5) Q7 — Daily backups; encrypted; retained 35 days. (P6) Q8 — Unanswerable from excerpts P1–P8. Document needed: ISO 27001 certification / compliance statement (e.g., trust portal or security whitepaper). Q9 — Unanswerable from excerpts P1–P8. Document needed: contractual SLA / service agreement (uptime commitment not stated). Q10 — Unanswerable from excerpts P1–P8. Document needed: HIPAA / BAA policy or legal/compliance agreement document.
Reconciliation complete. 14 manifest skills; 12 have SKILL.md files; 2 (next-to-close, stale-pipeline-report) have manifest rows but no installed file. Below — each finding with severity/action/proposal; arithmetic shown; no text rewritten. (1) OVERLAP / WARNING / TRIM_DESC — `comms-drafter` ↔ `email-drafter`. Both ALWAYS-trigger descriptions quote identical phrases: "write me an email," "draft a follow-up," "help me reply," "contract nudge," "bump email." Evidence: loaded SKILL.md `name:` + `trigger:` lines for both. Proposal: trim one description to distinguish (comms-drafter = all external copy; email-drafter = deal/renewal/onboarding-specific). (2) CIRCULAR / CRITICAL / REVIEW — `analysis-validator` → (§12.4) specialist skills; `pipeline-intelligence-report` → `closed-lost-analysis` (line 8, Mode 4 loss-pattern match); `closed-lost-analysis` → `pipeline-intelligence-report` (line 386: "called from pipeline-intelligence-report"). Chain named: `analysis-validator` ↔ `pipeline-intelligence-report` ↔ `closed-lost-analysis` → `pipeline-intelligence-report`. Self-referencing via Mode 4 delegation + §12.4 specialist delegation closes the loop. Proposal: review delegation mapping; consider making `pipeline-intelligence-report` the consumer (not delegator) of loss data, and `analysis-validator` the terminal gate only. (3) DANGLING / WARNING / REVIEW — `prospect-research-multithreading`: `deal-strategy-coach` SKILL.md "Cross-skill handoff" delegates to it; not in manifest; no file under Claude/skills/. Additional dangling targets from `analysis-validator` §12.4 (not in manifest): `bonusly-data-questions`, `bonusly-product-questions`, `bonusly-business-reporting-questions`, `bonusly-deal-desk-questions`, `bonusly-datadog-questions`. Proposal: either install/create the missing skills or prune delegation references from source skills. (4) VERSION / WARNING / TRIM_DESC — `analysis-validator` changelog: v3.5 (May 9 2026, G1-L / Section 8 / 13.4) and v3.6 (May 9 2026, G2-F) — same creation/update date. Per reconciliation note: "survive 3.6." Arithmetic: max description = 1006 (`pipeline-intelligence-report`, `signalforge-claim-compressor`); 1024 threshold; 0 exceed. Confirmed by count array: 656, 897, 996, 792, 965, 676, 945, 1004, 1006, 962, 1006, 708, 762, 656 — all < 1024. Zero action. (5) COUNT / INFO / TRIM_DESC — 0 of 14 descriptions exceed 1,024 chars. Max = 1006. Confirmed arithmetic above. (6) HARDCODED / WARNING / UPDATE_BODY — `analysis-validator`: stage IDs 150582536 / 1175632767 (§12.2); anchors ~452K / ~110K (§8 / §12.1); dates "April 26, 2026," "May 9, 2026," "May 4, 2026" (§Changelog, §Version); names Manish, Amani, Alaina Loori, Shealagh Coughlin, Gavin Porter, Colleen Perry (§12.3, §10). `pipeline-intelligence-report`: stage IDs same set (§Phase 1 / deal stage map); Alaina, Gavin Porter (§Phase 2 AE owner IDs). Per reconciliation rule (§Reconciliation rule / memory): enforce [LIVE QUERY] tags on updates. Proposal: tag every hardcoded anchor/date/ID with `[LIVE QUERY]` in body. (7) MANIFEST DRIFT — FILES WITHOUT ROW / WARNING / TRIM_DESC — Installed files in Claude/skills/ not in manifest CSV (40+ extra): `bonusly-brand`, `bonusly-data-questions`, `bonusly-sales-questions`, `canvas-design`, `daily-followup-briefing`, `discovery-call-prep`, `prospect-research-multithreading`, `pipeline-product-feature-request`, `rfp-auto-populate`, `skill-orchestrator`, `slack-formatter`, `web-artifacts-builder`, and others. Manifest only covers 14. Proposal: expand manifest to include active skills OR trim manifest scope note. (8) MANIFEST DRIFT — ROWS WITHOUT FILE / WARNING / TRIM_DESC — Manifest rows missing installed SKILL.md: `next-to-close`, `stale-pipeline-report` (verified via `ls Claude/skills/`: directories/files absent; only SKILL.md text exists via user-provided content). Proposal: REVIEW — either install files (CREATE / WRITE) or delete manifest rows; no rewrite performed here. Total findings: 8. Proposals: 5×TRIM_DESC, 3×REVIEW, 1×UPDATE_BODY, 0 rewrites made.
=== INCIDENT RUNBOOK — #incident-2026-08-29-reward-queue (resolved) === Source: incident_thread.md only. Nothing added outside the thread. ORDERED STEPS (each traces to M01–M10; arithmetic shown where numbers appear): 1. M01 — Bryce Harmon, 14:02:10Z. Action: Acknowledged PagerDuty (reward-worker depth >10k); took IC. Verification: acknowledgment logged. Rollback: N/A. Confirmed in thread. 2. M02 — Farid Osman, 14:04:33Z. Action: `bundle exec rake sidekiq:queue_depth`. Verification: 48,213 (normal <500) → 48,213/500 ≈ 96x over normal. Rollback: N/A (read-only). Confirmed. 3. M03 — Farid Osman, 14:06:02Z. Action: Dead-set inspection — EXACT COMMAND NOT IN THREAD. Verification: 112 dead jobs; all Redis::TimeoutError ~13:58. Rollback: N/A. NEEDS CONFIRMATION (method/action not stated). 4. M04 — Farid Osman, 14:08:45Z. STATE CHANGE: `bin/rails runner 'FeatureFlag.disable(:auto_recognition_enqueue)'`. Verification: not restated in M04; inferred by M09. Rollback (per M04 + M09): `bin/rails runner 'FeatureFlag.enable(:auto_recognition_enqueue)'`. Confirmed. 5. M05 — Elena Sinclair, 14:15:20Z. STATE CHANGE: "Cleared out the dead set" — EXACT COMMAND NOT IN THREAD; "while in console" only context. Verification: not detailed. Rollback: NOT DEFINED IN THREAD (destructive; no restore mentioned). NEEDS CONFIRMATION. 6. M06 — Bryce Harmon, 14:21:07Z. STATE CHANGE: `kubectl scale deployment/reward-worker --replicas=6` (was 3; +100% replicas). Verification: not shown in M06; M07 drop (~48,213 → 9,400 after ~16 min) consistent with scale + pause. Rollback (stated M06): `kubectl scale deployment/reward-worker --replicas=3`. Confirmed. 7. M07 — Farid Osman, 14:33:41Z. Action: Monitored depth — COMMAND NOT RESTATED (likely same rake as M02/M08, but unverified). Verification: 9,400 (down from 48,213 in M02: 48,213 - 9,400 = 38,813 drained; rate ~1,200/min). Rollback: N/A. NEEDS CONFIRMATION (command). 8. M08 — Cole Ingram, 14:47:55Z. Verification: `bundle exec rake sidekiq:queue_depth` → 0; Datadog error rate baseline. Rollback: N/A. Confirmed. 9. M09 — Bryce Harmon, 14:49:10Z. STATE CHANGE: `bin/rails runner 'FeatureFlag.enable(:auto_recognition_enqueue)'` (rollback of M04 executed). Verification: 40 new jobs processed cleanly in 3 min → ~13.3/min throughput. Rollback: `FeatureFlag.disable(...)` (inverse of M04). Confirmed. 10. M10 — Bryce Harmon, 14:55:00Z. STATE CHANGE: `kubectl scale deployment/reward-worker --replicas=3`. Verification: queue stable at 0. Rollback: `--replicas=6` (inverse of M06). Confirmed. GAPS (marked NEEDS CONFIRMATION): M03 (inspection command), M05 (clear-dead-set command + rollback), M07 (re-observation command). No invented aliases/deals/numbers — only Bryce Harmon, Farid Osman, Elena Sinclair, Cole Ingram, FeatureFlag.enable/disable(:auto_recognition_enqueue), deployment/reward-worker, plus numbers 10k, 48,213, <500, 112, 13:58, 6, 3, 9,400, ~1,200/min, 0, 40, 3 min, 3.
First error: 2026-09-03T14:01:12Z — `reward-service` ERROR `Redis::TimeoutError: Connection to Redis at redis-primary:6379 timed out after 5s`. Cascade (in timestamp order from logs): 1. 14:01:12Z — `reward-service` first Redis timeout (redis-primary:6379, 5s) 2. 14:01:20Z — `reward-service` retry exhausted `RewardGiveJob` 3. 14:01:30Z / 14:01:40Z — same `reward-service` retry-exhausted repeats (x2) 4. 14:01:40Z — `sidekiq` `RewardGiveJob` failed (`Redis::TimeoutError`), retrying 60s 5. 14:02:28Z — `sidekiq` `RewardGiveJob` failed, retrying 6. 14:02:30Z — `sidekiq` WARN: Queue reward depth above 10,000 7. 14:03:05Z — `api-gateway` 502 upstream timeout `/gives` (calling `reward-service`) 8. 14:03:30Z — `web-app` Give form submission failed (upstream 502 from `api-gateway`) 9. 14:03:31Z → 14:06:52Z — repeated `sidekiq` `RewardGiveJob` failures + `api-gateway` 502 + `web-app` 502 errors; `sidekiq` `RecognitionDigestJob` failures appear in `sidekiq_jobs.csv` (J-00013..00016 at 14:02:36Z, 14:03:15Z, 14:04:55Z, 14:05:50Z) — same `Redis::TimeoutError` class. Service involved: `reward-service`; job: `RewardGiveJob` (primary); also `RecognitionDigestJob` (sidekiq_jobs.csv J-00013..00016). Datadog query to confirm first error: `service:reward-service status:ERROR "Redis::TimeoutError" @redis-primary:6379` filtered to timestamp `2026-09-03T14:01:12Z` (level=ERROR, message contains "Connection to Redis at redis-primary:6379 timed out after 5s"). Not shown in logs: root cause of Redis primary unavailability (no restart/failover/recovery event on redis-primary), no recovery timestamp for `RecognitionDigestJob` (only `RewardGiveJob` resume at 14:22:10Z), no `postgres` correlation to the failure (checkpoints continue independently), no `sidekiq` queue-depth before 14:02:30Z (only "above 10,000"), no numeric pipeline/revenue/deal impact (this is infra, not GTM deal data), and no post-recovery verification of `api-gateway` / `web-app` health after 14:22:10Z (last api-gateway entry is 14:06:52Z error; no post-resume INFO).
Feature flags (from `flags_export.csv`, 9 rows; code cross-ref from `flag_code.md`): - `recognition_streaks_v2` — ON; controls `StreakTracker.record(give)` (app/models/recognition.rb); targets `segment:beta_companies`; 42 companies (matches export). - `points_budget_guardrails` — ON; controls `BudgetService.enforce!(giver, points)` (app/services/budget_service.rb); targets `all_companies`; 220 companies. - `slack_dm_nudges` — ON; controls `SlackDm.send_nudge(user)` (app/jobs/nudge_job.rb); targets `segment:region_na`; 87 companies. - `redeem_flow_redesign` — OFF; controls `RedeemV2Component` vs `RedeemV1Component` (app/controllers/redeem_controller.rb); targets `targeted_list`; 12 companies. - `analytics_dashboard_v3` — ON; controls `AnalyticsV3.new(company)` (app/controllers/analytics_controller.rb); targets `segment:tier_three`; 65 companies. - `ms_teams_app_v2` — OFF; controls `TeamsAppV2.install(company)` (app/services/teams_installer.rb); targets `targeted_list`; 9 companies. - `legacy_give_modal` — OFF; `segment:legacy_plan`; 14 companies. No code reference in `flag_code.md`. - `survey_boosters_q3` — ON; `segment:legacy_plan`; 7 companies. No code reference in `flag_code.md`. - `paused_offboard_cleanup` — OFF; targeting blank (`""`); 0 companies. No code reference; no targets. Counts verified: ON sum = 42 + 220 + 87 + 65 + 7 = 421. OFF sum = 12 + 9 + 14 + 0 = 35. Total accounts referenced = 421 + 35 = 456. Three flags (`legacy_give_modal`, `survey_boosters_q3`, `paused_offboard_cleanup`) have no line in the code excerpt. One flag (`paused_offboard_cleanup`) has no targeting rules and count 0.
NDA-1 ([PARTY A] + Bonusly): **GREEN** — "Mutual confidentiality... No license, no obligation to proceed, no exclusivity." Standard mutual NDA: 2yr term + 3yr survival, full 5-carve-outs ((a)-(e)), Delaware governing law, no embedded non-solicit/non-compete/exclusivity. No unusual terms.
NDA-2 ([PARTY B] + Bonusly): **YELLOW** — "During the term... and for eighteen (18) months thereafter, neither party shall solicit for employment or hire any employee..." Non-solicit embedded (18 mo tail); counsel review to confirm scope ("with whom it came into contact") and reciprocity; otherwise standard (3yr, Delaware, full carve-outs).
NDA-3 ([PARTY C] + Bonusly): **RED** — "One-way confidentiality in favor of [PARTY C]" + "For a period of three (3) years... Recipient shall not... engage in or provide services to any business that competes..." + "No confidentiality carve-outs are stated" + "governed by... Republic of Ireland." One-way, 5yr term, 3yr broad non-compete, zero carve-outs (no (a)-(e)), foreign (Ireland) exclusive jurisdiction — full legal review required.